Content Marketing

3 Makiyi Ekunyora Kunobudirira

IMG 6286Good copy chinhu chinosetsa. Zvakaoma zvikuru kugadzira asi zviri nyore kugaya. Kunyora kwakanaka kuri nyore, kutaurisa, kune musoro uye kuri nyore kuverenga. Inofanirwa kutora hunhu uye mweya wechigadzirwa, sevhisi kana sangano, uchibatanidza zvakananga nemuverengi.

Basa remukopi rakaoma. Kutanga, iwe unofanirwa kuputsa zvauri kunyora kusvika padanho rekutanga. Copywriting haisi iyo nzvimbo yekuratidza kuti mangani mazwi makuru aunoziva. Ndezvekusvika padanho uye kuwedzera kukosha. Asi hazvisi zvechigadzirwa chete.

Kuziva mutengi inhanho yekutanga yekunyora kopi inoshanda.

Mutsara wekupedzisira uyu wakakosha ndichaudzokorora. Kuziva mutengi inhanho yekutanga yekunyora kopi inoshanda.

Kunyangwe iwe uri kunyora kopi yekushambadza, tsamba yekambani, kana imwe-mutsara kudana kuita chiito, basa remunyori nderekupinda mukati memusoro wemuverengi. Ndeipi nguva yavo yekufunga? Vari kutarisira chii? Chigadzirwa chacho chichaunza sei kukosha kwavari? Sei vachifanira kuenda neimwe brand pane imwe?

Kuziva chinangwa chevateereri kuchakubatsira kuti unzwisise kuti vachashandisa sei kopi. Ndeupi rudzi rwetarisiro kana zviitiko zvakapfuura zvavanazvo nekambani kana chigadzirwa chako? Ndeupi rudzi rwechiito kana mhinduro yauri kuedza kukumbira kubva kwavari?

Iyi ingori mishoma yemibvunzo inobvunzwa nevanyori vakanaka vasati vagadzira gomba. Kana iwe uchiwedzera kuziva nezve chako chaunoverengera muverengi, zviri nyore kukwidza kuzasi kwavo. Chirevo chakasimba chakagadzirirwa kuita kuti muverengi azive maitiro auri kuita kuti hupenyu hwavo huve nyore.

Ziva chigadzirwa.

Kupinda mupfungwa dzemuverengi wako akakodzera kunokubatsira kuti unzwisise mashandisiro avachaita chigadzirwa chauri kuyedza kutengesa. Nhanho yedendere ndeyekugadzirisa nhandare kuti ienderane nezvavanoda chaizvo. Pane nzira dzakawanda dzekumisa chigadzirwa chimwe chete, asi vanyori vakanaka vanowana nzira inonyanya kushanda.

Heino muenzaniso: Ndinokwanisa kufungidzira zviri nyore marudzi mana kana mashanu evatengi vanofarira kutenga lap top, asi ese ane chekuita nechigadzirwa zvakasiyana.

Iyo tech geek ingangoda kuziva iyo specs ye processor, ingani USB ports yainayo, yakawanda sei data yainokwanisa kubata nemazvo uye kuti inotsigira rudzii rwesoftware.

Mutambi anofarira kumhanya kweinternet, mhando yevhidhiyo, kadhi rekurira, mitambo ipi iripo uye kana ichikwanisa kubata controller.

Iyo bhizinesi pro inogona kunge ichitsvaga wi-fi yekubatanidza, nyore kushandisa, kuenderana kwegwaro uye tech rutsigiro.

Iyo audiophile inodhawunirodha akawanda enziyo kamwechete uye anoda kukwanisa kuridza yake inogara ichikura mimhanzi raibhurari kuburikidza neimba stereo system.

Nekuda kwekuti takaona vateereri vakanangwa uye zvavanoda, tinokwanisa kuratidza chigadzirwa nenzira yakanaka yekuzadzisa izvo zvinodiwa.

Gadzira Pitch Organic

Mazuva ano kopi yakawanda yakaipa inongotarisana nekushandisa mazwi makuru. SEO misimboti inzvimbo yakanaka yekutanga, asi mukopi akanaka anoruka mumazwi akakosha, pasina kuvamanikidza munzvimbo dzavasiri ivo. Vanyori vakashata vanongovajambira mukati, vachiita kuti mazwi makuru abude pachena semuseki pamariro.

Mukuona kwangu, iyo yakanakisa copywriting hainzwi seyakaoma kutengesa. Vatengi vazhinji havafarire kurohwa pamusoro nepitch. Zvinoenderana nezvigadzirwa zvinoenderana nezvavanoda uye manzwiro avo. Ndicho chikonzero nei zvakakosha kuita legwork kana zvasvika pakutsvaga vateereri uye chigadzirwa.

Unofungei? Chii chaunotarisa mukunyora kunobudirira? Siya iwe pfungwa mumashoko ari pasi apa.

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