Direct Kushambadza Yachinja - Kwete iyo 40/40/20 Mutemo Zvakare

Ini ndanga ndichironga shefu yangu yemabhuku mangwanani ano ndokuvhura bhuku rekare reDirect Marketing randaive naro, Direct Mail neNhamba. Yakabudiswa neUnited States Post Office uye yaive yakanaka gwara. Pandaive ndichiita tsamba yakananga, ndakaenda kuna Postmaster wepano ndikanotora bhokisi ravo. Patakasangana nemutengi uyo akange asati amboita Direct Mail kare, chaive chinhu chikuru kwavari kuti vadzidze zvakanakira kushambadzira kwakananga nekukurumidza.

Kuongorora bhuku nhasi, ndakaona kuti zvinhu zvachinja zvakadii mumakore gumi apfuura - kunyangwe mumakore mashoma apfuura.

Iyo yekare dzidziso yekushambadzira yakananga yaive iyo 40/40/20 Mutemo:

Direct Kushambadzira 40-40-20 Mutemo
  • 40% yemhedzisiro yacho yaive yakakonzerwa nerondedzero yawakatumira kwairi. Izvi zvinogona kuve runyorwa iwe rwawakatenga rwekutarisira kana rinogona kuve neako aripo vatengi runyorwa.
  • 40% yemhedzisiro yacho yaive yakakonzerwa nekupa kwako. Ini ndagara ndichiudza vatengi kuti iyo nguva yawanga uinayo yakananga tsamba yekumisidzana kukwezva tarisiro yaive yakaenzana nenhamba yematanho pakati pebhokisi rematsamba nemarara.
  • 20% yemhedzisiro yacho yaive nekuda kwekugadzira kwako. Vhiki rino ndakagamuchira tsamba yakananga kubva kune anovaka imba nyowani. Imomo maive nekiyi yekuyedza mumodel yemumba. Kana kiyi yacho ichienderana, unokunda imba. Ichi chipo chinonakidza chinogona kungondiita kuti ndityaire kuenda kunharaunda iripedyo - zvine hunyanzvi.

Direct Mail uye Telemarketing yakashandisa uyu mutemo wechigunwe kwemakumi mashoma apfuura. Iyo Usashevedze Registry uye yeCAN-SPAM chiito chakaratidza kuti vatengi vaneta nekupindira uye havazoregi kukumbira pasina mvumo. Muchokwadi, ini ndinotenda kuti kushayikwa kwemvumo kunokonzeresa kukanganisa kumisangano yako uye kwakakodzera kuwedzera kukosha kweRondedzero.

Izwi reMuromo Kushambadzira ikozvino chikamu chakakosha chekushambadzira kwekambani yega yega - asi haisi yedhipatimendi rekushambadzira, ndeyake mutengi. Kana iwe usingakwanise kuzadzisa zvawakavimbisa, vanhu vanonzwa nezvazvo nekukurumidza kupfuura nguva inotora kuita mushandirapamwe wako. Izwi remuromo kushambadzira rinozoburitsa pachena kukanganisa kwese kushambadzira mushambadziro. Kana iwe usingakwanise kununura, saka usavimbisa.

Iyo haizi kuyerera ichibva parurimi sezviri nyore, asi ini ndinotenda iwo mutsva mutemo iwo 5-2-2-1 Mutemo

Mutsva Wakananga Kushambadzira Mutemo weGumwe
  • 50% yemhedzisiro inokonzerwa nerondedzero yaunotumira uye yakakosha pane iyo runyorwa mvumo yaunofanirwa kutaura kwavari pamwe nekuti yakanangidzirwa sei rondedzero yacho.
  • 20% yemhedzisiro inokonzerwa neshoko. Kunangisa meseji kune vateereri inofanirwa. Meseji chaiyo kune vateereri chaivo panguva yakakodzera ndiyo chete nzira yekuona kuti unogona kuchengetedza mvumo uye kuwana mhedzisiro yaunoda pane ako kushambadzira kuyedza.
  • 20% yemhedzisiro inokonzerwa neLanding. Zvekutengesa neemail, iri peji rekumhara uye sevhisi inotevera uye kuitiswa kwechigadzirwa kana sevhisi. Kana iwe usingakwanise kuendesa pane zvivimbiso zvawakashambadzira, saka muromo unozoburitsa iwo meseji nekukurumidza kupfuura iwe zvaungaedza kuzvimonera. Iwe unofanirwa "kumhara" mutengi zvakanaka kuti uve nekubudirira kukura mune ramangwana.
  • 10% ichiri kugona kweako mushambadziro wekushambadzira. Unogona kufunga kuti ndiri kuti kugadzira hakuna kukosha pane zvekare - izvo hazvisi zvechokwadi - mvumo, meseji, uye kumhara zvakangonyanya kukosha kupfuura zvavaimbove.

Iwo wekare 40/40/20 mutemo wekushambadzira wakananga hauna kumbofunga nezve mvumo, kushambadzira-kwemuromo, kana kuitiswa kwechigadzirwa chako nebasa. Ndinofunga iyo 5-2-2-1 Mutemo zvinoita!

6 Comments

  1. 1

    Ini ndinofanira kutaura kuti yako advertising link semutsara wekutanga wega yega blog posting iri kuita kuti zviome kwazvo kusarudza zvandinoda kuverenga muFeedDemon. Sezvo ini ndisisawane ndima yekutanga zvakare, ndinongowana shambadziro, ini kazhinji ndinongomaka chikafu chose sekuverengwa pasina kupinda mairi.

    Kunyange ini ndichinzwisisa kukosha kwekuwedzera kuratidzwa, ndinopa zano nemutsa kuti pamwe kuisa chinyorwa ad mumutumbi wekutumira kwete semutsara wekutanga unobvumidza zvirimo kuti zviwedzere kukwezva uye kubvumira vanhu vakaita seni kuti vasarudze nehungwaru kana vachiona yako. kutumira ipfungwa yakanaka kana kwete.

    Ndatenda!

    • 2

      Tim, imhinduro yakanaka. Ndakaona kuti ini mushure mekunge ndazvitumira uye ndakanganwa nezvazvo ... manheru ano ndakaiendesa kuzasi kwemafuro. Ndatenda nekutora nguva yekundizivisa. Ndinoonga chaizvo!

      Doug

  2. 3

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