Ndanga ndichironga sherufu yangu yemabhuku mangwanani ano uye ndakavhura bhuku rekare reDirect Marketing, Direct Mail neNhamba. The USPS akariburitsa uye raive gwara rakanaka. Pandakanga ndichiita bhizimisi retsamba dzakananga nguva yakazara, ndakaenda kuMutariri wePosvo womunzvimbomo ndokutora bhokisi ravo. Patakasangana nemutengi anga asati amboita Direct Mail kare, yaive sosi yakanaka kwavari kuti vadzidze mabhenefiti ekushambadzira zvakananga nekukurumidza.
Kuongorora bhuku nhasi, ndakaona kuti zvinhu zvachinja zvakadii mumakore gumi apfuura - kunyangwe mumakore mashoma apfuura.
Iyo yekare dzidziso yekushambadzira yakananga yaive iyo 40/40/20 Rule
- 40% yemhedzisiro yacho yaive yakakonzerwa nerondedzero yawakatumira kwairi. Izvi zvinogona kuve runyorwa iwe rwawakatenga rwekutarisira kana rinogona kuve neako aripo vatengi runyorwa.
- 40% yemhedzisiro yacho yaive yakakonzerwa nekupa kwako. Ini ndagara ndichiudza vatengi kuti iyo nguva yawanga uinayo yakananga tsamba yekumisidzana kukwezva tarisiro yaive yakaenzana nenhamba yematanho pakati pebhokisi rematsamba nemarara.
- 20% mhedzisiro yacho yakakonzerwa nekusika kwako. Ndakagamuchira tsamba yakananga kubva kune muvaki wemba mutsva kupera kwevhiki ino. Yakanga iri kiyi yekuyedza mumusha wemuenzaniso. Kana kiyi ichikwana, unohwina imba. Icho chipo chinokatyamadza chinogona kundiita kuti ndityaire kuenda kunharaunda iri padyo - kugadzira zvakanyanya.
Yakananga Mail uye Telemarketing yakashandisa mutemo uyu wegunwe kwemakumi emakore apfuura. Iyo Usafonera Registry uye iyo UNOGONA-SPAM Act yakaratidza kuti vatengi vaneta nekupindira uye havazoshivirira kukumbira pasina mvumo. Ndinotenda kuti kushaikwa kwemvumo kuchave nemhedzisiro yakaipa pamishandirapamwe yako uye yakakodzera kuwedzera kukosha kweChinyorwa.
Shoko-remuromo kushambadzira (WOMM) ikozvino chikamu chakakosha chekushambadzira kwekambani yega yega - asi dhipatimendi rekushambadzira harisi rayo; mutengi ndiye muridzi wayo. Kana usingakwanise kuita zvaunenge wavimbisa, vanhu vanonzwa nezvazvo nekukurumidza kupfuura zvazvinoda kuita mushandirapamwe wako. Kushambadzira kweshoko-remuromo kuchanyanya kukanganisa mushandirapamwe wese wekushambadzira. Kana iwe usingakwanise kuburitsa, saka usavimbisa.
Iyo haizi kuyerera ichibva parurimi sezviri nyore, asi ini ndinotenda iwo mutsva mutemo iwo 5-2-2-1 Mutemo
- 50% yezvabuda imhaka yerondedzero yaunotumira kwairi; chakakosha pane iyo rondedzero imvumo yaunofanirwa kutaura navo uye kuti rondedzero yacho yakanangwa sei.
- 20% yemhedzisiro inokonzerwa neshoko. Kunangisa meseji kune vateereri inofanirwa. Meseji chaiyo kune vateereri chaivo panguva yakakodzera ndiyo chete nzira yekuona kuti unogona kuchengetedza mvumo uye kuwana mhedzisiro yaunoda pane ako kushambadzira kuyedza.
- 20% zvezviwanikwa zvakakonzerwa neKudzika. Yekushambadzira email, iyi ipeji yekumhara uye inotevera sevhisi uye kuitwa kwechigadzirwa kana sevhisi. Kana iwe usingakwanise kuzadzisa zvivimbiso zvawatengesa, izwi remuromo rinoburitsa iro meseji nekukurumidza kupfuura iwe yaungayedza kuigadzirisa. Iwe unofanirwa "kudzika" mutengi zvakanaka kuti uve nekukura kwakabudirira mune ramangwana.
- 10% ichiri hunyanzvi hwemushandirapamwe wako wekushambadzira. Handisi kuti kusika hakukoshi kupfuura kare. Icho hachisi chokwadi, asi mvumo, meseji, uye kumhara zvinonyanya kukosha kupfuura zvavaimboita.
Iwo wekare 40/40/20 mutemo wekushambadzira wakananga hauna kumbofunga nezve mvumo, kushambadzira-kwemuromo, kana kuitiswa kwechigadzirwa chako nebasa. Ndinofunga iyo 5-2-2-1 Mutemo zvinoita!