Adtech
Martech Zone articles tagged adtech:
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Kushambadzira Tekinoroji
Angelina LugovaJan 9, 2024
2024 Kufanotaura: Chii Chachinja MuAdTech Uye Chichakanganisa Sei Kushambadzira Gore Rino?
2024 yasvika, yaunza masaisai matsva ekufungidzira uye tariro nezve mamiriro eAdTech. Kubva pakukanganisa kukuru kwehungwaru hwekugadzira (AI) kuenda kuhondo dzemhando dzine ad blockers - gore rapfuura rakazara nezviitiko. Isu takaona mafambiro akabuda uye akafa, kurwira masimba pakati pevakavhurika vaparidzi vewebhu nemagadheni akakomberedzwa, kukura kunoshamisa…
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Kushambadzira Tekinoroji
Mike SzczesnyJul 13, 2023
4 Matanho Ekuvandudza Programmatic Advertising Results
Kuunzwa kwechirongwa chekushambadzira - kutenga otomatiki uye kutengesa nzvimbo yekushambadzira yedhijitari - ndeimwe yebudiriro yakakosha mukushambadzira. Sezvo vazhinji vedu tichiramba tichitsvaga nzira dzekuwedzera vateereri vedu kusvika, kudzvanya kwese, kuona, uye kupindirana kwave kuwedzera kukosha. Kushandiswa kwechirongwa chekushambadzira kwakakwira kusvika pamadhora mazana mana nemakumi mana nemazana mana emadhora ekuAmerica muna 418.4, uye zvinotarisirwa…
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Kushambadzira Tekinoroji
Douglas KarrJun 19, 2023
Kunzwisisa uye Kurwisa Ad Fraud: A Comprehensive Guide
Ad fraud yabuda sechinhu chakanyanya kunetsa chinodzikisira kugona uye kuvimbika kweinternet advertising tekinoroji (Adtech). Ad fraud itsika inonyengera inovhiringa mashandiro ezviziviso zvekushambadzira, zvichiita kuti vashambadzi varasikirwe nemari yakawanda uye kuderedza kushanda kwemashambadziro. Mutengo wepasi rose wekubiridzira ad unofungidzirwa kusvika pamadhora zana emabhiriyoni mu…
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Kushambadzira Tekinoroji
Douglas KarrJun 17, 2023
Adtech Yakarerutswa: Gwaro Rizere reBhizinesi Nyanzvi
Munzvimbo yazvino yekushambadzira kwedhijitari, tekinoroji yekushambadzira, kana Adtech, yave buzzword. Iyo inovhara software uye maturusi evashambadziri, masangano, uye vashambadziri vanoshandisa kuronga, kuita, uye kubata edhijitari ekushambadzira mishandirapamwe. Gwaro iri rine chinangwa chekujekesa Adtech uye zvazvinoreva munguva yeArtificial Intelligence (AI), yakakamurwa kuita zvikamu zvishanu zvakakosha mukuenderana neindasitiri terminology. Chii…
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Kushambadzira Tekinoroji
Maria NovikovaDai 16, 2023
Mafambisirwo Anoita Mapuratifomu Ekugadzira Mapuratifomu Anobatsira Vatengi VeMedia Kugadzirisa Yakasarudzika Ad Campaign MumaChannels
Nemapuratifomu matsva ekushambadzira senge TikTok, retail media network (RMN), kana yakabatana TV (CTV) ad mapuratifomu akawedzerwa kune ad chiteshi musanganiswa, vanotenga midhiya vanomanikidzwa kugadzira uye kugovera akawanda masikirwo anoenderana nevanhu kupfuura kare. Pamusoro pezvo, yakasimbiswa mirau yekuvanzika yakavasiya vasina hunyanzvi hwekunangana nevateereri, senge wechitatu-bato (3p) makuki uye mafoni ID. Zvinoreva…
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Kushambadzira Tekinoroji
Neil ThackerFebruary 10, 2023
Dynamic Creative Ad Servers: Ramangwana reKushambadza Kwepamhepo
Kushambadzira kwepamhepo kunogara kuchishanduka, uye chimwe chezvichangobva kuitika ndiko kuunzwa kwemasevha ane simba ekugadzira ad. Aya maseva epamberi ekushambadzira ari kushandura nzira iyo vashambadziri nevashambadziri vanobata nayo mishandirapamwe, zvichiita kuti maitiro acho ashande uye anoshanda. Mune ino blog positi, isu tichaongorora kuti ndeapi ane simba ekugadzira ad maseva, anoshanda sei, uye nei ivo…
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Kushambadzira Tekinoroji
Douglas KarrJul 27, 2022
AdCreative.ai: Shandisa Artificial Intelligence Kugadzira Uye Kuwedzera Yako Ad Conversion Rates
Wepakati mushambadzi ane zvimhingamipinyi zvakati kuti pakugadzira mabhena, ads ekuratidzira, uye zvimwe zvinogadzira ad: Kugadzira - kugadzira akati wandei ekushambadzira sarudzo kunogona kutora nguva. Statistics - kurega imwe ad shanduro inotora nguva yakareba kuti iunganidze data yakakwana kugadzira iyo. Sarudzo yakakodzera inogona kupambadza. Relevance - nepo iwo ari akanakisa maitiro ekugadzira kuratidza uye mabhena ads,…
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Kushambadzira Tekinoroji
Douglas KarrFebruary 7, 2022
Brax: Gadzira, Gadzirisa, uye Shamba Yenyu Yekushambadza Kubva kuDashboard Imwe.
Zvakawanda zvekuoma kwekushanda neNative Advertising network kuoma kwekushanda pane ese ad network uye maturusi avo kuyera, kuenzanisa, kugadzira, kukwirisa, uye kuyera kushambadzira kwako. Brax: Manage Native Ads Yese MuNzvimbo Imwe Brax inzvimbo yekushambadzira yechikuva yekutonga kwakawanda, kushuma kwakabatana, uye kutonga-kwakavakirwa chinangwa optimization kune ese masosi. Brax inokwenenzvera kubatanidzwa kwemukati…
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Kushambadzira Tekinoroji
Albert NietoSep 29, 2021
Kushambadzira kwePezvazvinogona Kutibatsira Sei Kugadzirira Remangwana Risingachinji?
Google nguva pfupi yadarika yakazivisa kuti iri kunonoka hurongwa hwayo hwekubvisa echitatu-bato makuki muChrome browser kusvika 2023, gore rinotevera kupfuura zvayaironga pakutanga. Nekudaro, nepo chiziviso chinganzwa senge nhanho yekudzokera kumashure muhondo yekuvanzika kwevatengi, iyo indasitiri yakafara inoramba ichienderera mberi nehurongwa hwekurerutsa kushandiswa kwewechitatu-bato makuki. Apple…
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Kushambadzira Tekinoroji
David ZapletalAug 25, 2021
Dhijitari Remedy's Flip Inoita Kutenga, Kugadzirisa, Kugonesa, uye Kuyera Kupfuura-Iyo-Pamusoro (OTT) Kushambadzira Zviri Nyore
Kuputika kwekutepfenyura midhiya sarudzo, zvirimo, uye kuona pamusoro pegore rapfuura kwaita kuti Over-The-Top (OTT) kushambadzira kusakwanise kufuratira mabhureki uye masangano anovamiririra. Chii chinonzi OTT? OTT inoreva kutepfenyura midhiya masevhisi ayo anopa zvechinyakare kutepfenyura zvemukati munguva chaiyo-chaiyo kana pane-inodiwa painternet. Izwi rekuti pamusoro-pamusoro-soro rinoreva kuti mupi wezvemukati ari kuenda…