Nekufamba kwenguva, vatengesi vakagadzira nzira dzakasiyana uye dzehunyanzvi dzekugadzira zvinotungamira. Asi kushambadzira kwepamhepo kuchiri kuchengetedza chinzvimbo chepamusoro mumusika. Ongororo yeAppssavvy, "Social Activity Index - Measuring the Effectiveness of Social Advertising" yakaitwa muna Kubvumbi 2011, inoratidza kuti kushambadzira kwakabatanidzwa muzviitwa zvemagariro zvinopararira mumitambo yemagariro, maapplication, uye mawebhusaiti zvakapetwa ka11…