Cpm
Martech Zone articles tagged cpm:
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Kushambadzira Tekinoroji
Douglas KarrNov 29, 2023
Iyo Google Ads Auction Inoshanda Sei? (Yakagadziridzwa muna 2023)
Google Ads inoshanda pane auction system, inoitika nguva dzese kana mushandisi achitsvaga. Kuti unzwisise kuti unoshanda sei, zvakakosha kuputsa maitiro kuita zvinhu zvakakosha: Mazwi akakosha: Vashambadziri vanosarudza mazwi akakosha avanoda kubhadharisa. Aya mazita emhando, mazita emakambani, mazwi, kana mitsara ine chekuita nebhizinesi ravo yavanotenda kuti vashandisi vachanyora…
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Kushambadzira Tekinoroji
Vaibhav PandyaOct 29, 2023
Google Ads: Wedzera Yako PPC ROI Neaya gumi nemaviri eGoogle AdWords Bidding Strategies
Kana wasvika kune vateereri vako uye nekukura bhizinesi rako mumakwikwi edhijitari mamiriro, Google AdWords chishandiso chine simba kuti uzviite. Asi kune zvakawanda kuGoogle AdWords pane kugadzira kushambadzira, chiyero chekubatanidzwa, uye chiyero chekushandura. Google Ads inopa dzakasiyana siyana nzira dzekubhidha dzakagadziridzwa kumhando dzakasiyana dzemishandirapamwe. Iwe unoda kuve nechokwadi kuti uri kunanga iyo…
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Kushambadzira Tekinoroji
Douglas Karr28 Sea, 2023
Chii chinonzi Supply-Side Platform (SSP)?
A supply-side platform (SSP) chinhu chakakosha chechirongwa chekushambadzira ecosystem. Inoita kuti vaparidzi vakwanise kubata, kutengesa, uye kukwidziridza yavo ad hesiti pakati peakawanda ad kuchinjana munguva chaiyo. Muchinyorwa chino, tichaongorora basa reSSPs, kuti anokwana sei mune yakazara kushambadzira stack, uye matambudziko aanobatsira vaparidzi kugadzirisa. Kuti unzwisise kuti SSP chii…
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Kushambadzira Tekinoroji
Douglas Karr28 Sea, 2023
Chii chinonzi Demand-Side Platform (DSP)?
Adema-side chikuva (DSP) isoftware mhinduro inobvumira vashambadziri nevashambadzi kutenga dhijitari ad inventory pane dzakasiyana siyana ad exchanges, network, uye vashambadziri munguva-chaiyo, vachishandisa imwechete interface. Inogadzirisa nzira yekutenga midhiya uye inobatsira vashambadziri kunanga vateereri zvakanyanya. Kuti unzwisise kuti DSP chii uye kuti inokwana sei muchirongwa chekutenga-kutenga…
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Kushambadzira Tekinoroji
Ivan Baidin2 Sea, 2022
Matatu Mamodheru Ekushambadzira Indasitiri Yekushambadza: CPA, PPC, uye CPM
Kana iwe uchida kubudirira muindasitiri inokwikwidza zvakanyanya senge kufamba, unofanirwa kusarudza nzira yekushambadzira inofambirana nezvinangwa zvebhizinesi rako uye zvekutanga. Neraki, kune akawanda mazano ekuti ungasimudzira sei brand yako online. Isu takasarudza kuenzanisa iyo inonyanya kufarirwa kwavari uye kuongorora zvayakanakira nezvayakaipira. Kutaura chokwadi,…
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Kushambadzira Tekinoroji
Elena PodshuveitDec 10, 2020
Maitiro Ekuti Vaparidzi Vanogona Kugadzirira Iyo Teki Stack Kuti Vasvika Kune Anowedzera Akaparadzaniswa Vateereri
2021 ichaigadzira kana kuityora yevaparidzi. Gore rinouya richapetwa kaviri kudzvanywa kwevaridzi vezvenhau, uye chete vatambi vane savviest ndivo vacharamba vakayangarara. Digital advertising sezvatinoziva iri kusvika kumagumo. Tiri kuenda kumusika wakakamukana zvakanyanya, uye vaparidzi vanofanirwa kufunga patsva nzvimbo yavo mune ino ecosystem. Vatsigiri vachasangana…
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Kushambadzira Tekinoroji
Brian BowmanSep 10, 2020
Apple iOS 14: Yakavanzika Dhata uye iyo IDFA Amagedhoni
PaWWDC gore rino, Apple yakazivisa kuderera kweIOS Users 'Identifier for Advertisers (IDFA) nekubudiswa kweIOS 14. Pasina kupokana, iyi ndiyo shanduko huru mune mobile app advertising ecosystem mumakore gumi apfuura. Kune indasitiri yekushambadzira, kubviswa kweIDFA kuchasimudzira uye kungangovhara makambani, uku uchigadzira mukana wakakura kune vamwe.…
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Kushambadzira Tekinoroji
Ted DhanikJul 6, 2016
Kunzwisisa Kukosha kweInventory Quality Guidelines (IQG)
Kutenga midhiya online hakuna kufanana nekutenga matiresi. Mutengi anogona kuona matiresi pane chimwe chitoro chaanoda kutenga, asingazivi kuti pane chimwe chitoro, chidimbu chimwe chetecho mutengo wakaderera nokuti chiri pasi pezita rakasiyana. Iyi mamiriro anoita kuti zviome kwazvo kuti mutengi azive chaizvo zvavari…
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Kushambadzira Tekinoroji
Alicia Navarro15 Sea, 2016
Skimlinks Dhata Inopa Yekutarisa - Kubvunza Mibvunzo Yakakodzera
Kusvika nguva pfupi yadarika, vatengesi vedhijitari uye ad agency nyanzvi dzaive dzichitsvaga kugadzira ad ad kutenga dzakasangana nedema bhokisi data scenario. Vazhinji havasi mainjiniya kana data masayendisiti, uye vaifanira kutora kusvetuka kwekutenda uye kuvimba nezvichemo zvemupi wedata nezvemhando yedata, kuongorora mhedzisiro mushure mekushandiswa - uye mushure mekutenga kwatoitwa. Asi chii…