Kubiridzira Kwekushambadzira
Martech Zone articles tagged kubiridzira kwekushambadzira:
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Kushambadzira Tekinoroji
Angelina LugovaJan 9, 2024
2024 Kufanotaura: Chii Chachinja MuAdTech Uye Chichakanganisa Sei Kushambadzira Gore Rino?
2024 yasvika, yaunza masaisai matsva ekufungidzira uye tariro nezve mamiriro eAdTech. Kubva pakukanganisa kukuru kwehungwaru hwekugadzira (AI) kuenda kuhondo dzemhando dzine ad blockers - gore rapfuura rakazara nezviitiko. Isu takaona mafambiro akabuda uye akafa, kurwira masimba pakati pevakavhurika vaparidzi vewebhu nemagadheni akakomberedzwa, kukura kunoshamisa…
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Kushambadzira Tekinoroji
Douglas KarrOct 12, 2023
Ads.txt uye Ads.cert Zvinodzivirira Sei Kushambadzira Kubiridzira?
Ad fraud chinhu chakakosha munyika ye digital advertising. Zvinoitika kana vaiti vane hutsinye vachiita zvinhu zvakasiyana-siyana kuti vaunze maonero emanyepo, kudzvanya, kana kushandura kuti vawane mari. Hutsotsi hwekushambadzira hunogona kutungamira kune kutambisa mabhajeti ekushambadzira, kuderedzwa kwekubudirira kwemushandirapamwe, uye kusavimba mukushambadzira ecosystem. Tekinoroji yakaita seads.txt yakagadziridzwa kurwisa nyaya iyi ku...
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Kushambadzira Tekinoroji
Mike SzczesnyJul 13, 2023
4 Matanho Ekuvandudza Programmatic Advertising Results
Kuunzwa kwechirongwa chekushambadzira - kutenga otomatiki uye kutengesa nzvimbo yekushambadzira yedhijitari - ndeimwe yebudiriro yakakosha mukushambadzira. Sezvo vazhinji vedu tichiramba tichitsvaga nzira dzekuwedzera vateereri vedu kusvika, kudzvanya kwese, kuona, uye kupindirana kwave kuwedzera kukosha. Kushandiswa kwechirongwa chekushambadzira kwakakwira kusvika pamadhora mazana mana nemakumi mana nemazana mana emadhora ekuAmerica muna 418.4, uye zvinotarisirwa…
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Kushambadzira Tekinoroji
Douglas KarrJun 19, 2023
Kunzwisisa uye Kurwisa Ad Fraud: A Comprehensive Guide
Ad fraud yabuda sechinhu chakanyanya kunetsa chinodzikisira kugona uye kuvimbika kweinternet advertising tekinoroji (Adtech). Ad fraud itsika inonyengera inovhiringa mashandiro ezviziviso zvekushambadzira, zvichiita kuti vashambadzi varasikirwe nemari yakawanda uye kuderedza kushanda kwemashambadziro. Mutengo wepasi rose wekubiridzira ad unofungidzirwa kusvika pamadhora zana emabhiriyoni mu…
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Kushambadzira Tekinoroji
Douglas KarrJun 17, 2023
Adtech Yakarerutswa: Gwaro Rizere reBhizinesi Nyanzvi
Munzvimbo yazvino yekushambadzira kwedhijitari, tekinoroji yekushambadzira, kana Adtech, yave buzzword. Iyo inovhara software uye maturusi evashambadziri, masangano, uye vashambadziri vanoshandisa kuronga, kuita, uye kubata edhijitari ekushambadzira mishandirapamwe. Gwaro iri rine chinangwa chekujekesa Adtech uye zvazvinoreva munguva yeArtificial Intelligence (AI), yakakamurwa kuita zvikamu zvishanu zvakakosha mukuenderana neindasitiri terminology. Chii…
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Kushambadzira Tekinoroji
Douglas KarrFebruary 8, 2023
Zviri nani: Tsvaga, Bvisa uye Deter Dzvanya Kubiridzira
Dzvanya hutsotsi huri kuramba huchiwanda muindastiri yekubhadhara-per-click. Estimates kubva kuClick Forensics uye Anchor Intelligence inoti 17-29% yekudzvanya pane yakabhadharwa ads ndeyehutsotsi. Aya mabhatani kubva kune scammers uye vakwikwidzi vari kukudyira mari asi vachigadzira pasina kutengesa, kusaina, kana mari. Chii chinonzi Click Fraud? Kudzvanya kubiridzira kunoreva tsika yekuisa zvisirizvo nhamba yekudzvanya…
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Kushambadzira Tekinoroji
Jonathan TomekJan 11, 2023
Nzvimbo YeData's Next Big Chinhu: Kurwisa Ad Kubiridzira Uye Kugogodza Kunze Mabhoti
Gore rino, vashambadziri veUS vachashandisa mari inosvika mabhiriyoni mazana maviri nemakumi mana emadhora pakushambadzira kwedhijitari mukuyedza kusvika nekubatanidza vatengi vatsva kumhando yavo, pamwe nekuita zvakare vatengi varipo. Saizi yebhajeti inotaura nezvebasa rakakosha rinoitwa nekushambadzira kwedhijitari mumabhizinesi ari kukura. Nehurombo, iyo hombe poto yemari zvakare inokwezva yakawanda yakashata ...
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Kushambadzira Tekinoroji
Douglas KarrJul 30, 2020
AdTech Bhuku: Yemahara Pamhepo Resource Yekudzidza Zvese Nezve Kushambadzira Tekinoroji
Iyo online advertising ecosystem ine makambani, tekinoroji masisitimu, uye yakaoma tekinoroji maitiro ese anoshanda pamwechete kuendesa ads kune vashandisi vepamhepo paInternet. Kushambadzira kwepamhepo kwakaunza huwandu hwezvakanaka. Kune imwe, inopihwa vanogadzira zvemukati vane sosi yemari kuitira kuti vagovane zvavo zvemahara kune vashandisi vepamhepo. Inobvumidzwa zvakare nyowani…