Marketing Performance Maturity
Martech Zone articles tagged marketing performance maturity:
-
Ongororo & Kuedzwa
7 Kukanganisa Iwe Uchaita Mukushambadzira Kuita
Sekureva kwaGartner, mabhajeti eCMO ari kudzikira sezvo vatengesi vachinetsekana nekukura kwemari. Nekutarisisa kukuru pamusoro pekudyara kwavo kupfuura nakare kose, maCMO anofanirwa kunzwisisa kuti chii chiri kushanda, chii chisiri, uye kupi kushandisa dhora ravo rinotevera kuti vaenderere mberi nekuwedzera maitiro avo mubhizinesi. Pinda Marketing Performance Management (MPM). Chii chinonzi Marketing Performance Management? MPM iri…