Maitiro Ekuyera iyo ROI yeMobile Apps

Tiri kushanda nekambani yemumwe wedu mukugadzira nharembozha yeApple neIOS izvozvi. Tichiri isu takaita edu ega maapplication, ino tsika app iri kuda inguva yakati wandei kutarisisa kupfuura zvataifungidzira. Ini ndinofunga zviri kutora nguva yakareba kushanda pakushambadzira, kuendesa, uye kutsikisa kweye mobile application kupfuura iyo nguva yekuvandudza app! Tichazonyatso kugadzirisa tarisiro yebasa rakadai mune ramangwana. Ichi chishandiso chinotsiva

Kukura kwekutonga kweMafoni Ekutsvaga

Kuva newebhusaiti mbozha zvechokwadi haisi sarudzo uye haifanire kunge iri upsell nevekugadzira webhu mazuva ano. Isu tanga tichishanda pane nharembozha dzemasaiti edu ese uye vatengi nzvimbo dzemwedzi izvozvi uye zviri kubhadhara. Paavhareji, tiri kuona izvo zvinopfuura gumi muzana zvevashanyi vedu vatengi vanosvika nhare mbozha. Vhura Martech Zone, iyo yakagadzirirwa mafoni mbozhanhare, tinoona pamusoro pe20% yetraffic yedu ichibva kunhare

Rimwe Gore - 700% Kukura Kwenhare

Nhasi ndiko kutanga kweMobile World Congress 2012 muBarcelona. Mukugadzirira, vanhu vari mukati mekuita basa vakagadzira zvinotevera infographic nemamwe manhamba anovhundutsa pakukura kwekushambadzira kwenhare mumwedzi gumi nembiri yapfuura. Hapana mushambadzi anofanira kunge ari kukahadzika kukura kwekushambadzira kwenhare… uye anofanirwa kunge achiitisa pamafoni nzira - kusanganisira zvemagariro, nhare dzakagadziridzwa nzvimbo, zviitiko zveapp uye kushambadzira kweSMS.

Anoshanda Mobile

Na2012, Morgan Stanley anofungidzira kuti mafoni anotumirwa achadarika makomputa anotumirwa. Uye zvakare, zvinotarisirwa kuti 25% yeese online e-commerce ichaitwa kuburikidza nefoni nhare. Zvakatofungidzirwa kuti makumi matatu kubva muzana emaimeri emakambani anoverengwa panharembozha. Kunyangwe vezvenhau vachiita senge vanotungamira nyaya zhinji… nhare inofanirwa kuve pamusoro nepfungwa nemakambani ese. Asi makambani haafanire kungotarisa nharembozha kubva pakushambadzira,