Chirongwa Kushambadzira
Martech Zone articles tagged programmatic kushambadzira:
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chakagadzirwa Intelligence
Jay Prasad12 Sea, 2024
Relo: Yasvika nguva yekutora Guesswork kunze kweSports Marketing Measurement
Inguva yegore yekufembera-zvakatarisana nezvinyorwa, uye hazvitore kufanoona kukuru kutaura kuti vazhinji vanozotarisana nehungwaru hwekugadzira (AI) kuita basa nehungwaru uye nekukurumidza, uye / kana analytics inosimbisa kuti kutsigirwa kunotenga kuri kuitwa. vane huchenjeri mari. Nekukurumidza kuchinja kuri kuitika muindasitiri yekushambadzira yemitambo, ndiyo misoro yakakosha yekutevera.…
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YeMahara neThebhu Kushambadzira
Douglas Karr10 Sea, 2024
Liftoff: Shandura Huvepo hweMusika Yenyu Yekushandisa, Kuwana Mushandisi weApp uye Kuita Mari
Kushambadzira nharembozha uye kuwedzera mushandisi wako kuburikidza ne-in-app advertising inogona kuve yakaoma yakaoma. Kiyi yekubudirira hakusi kungounganidza huwandu hukuru hwekuisa asi kuwana vashandisi vanozoshanda neapp yako. Liftoff Liftoff ndiyo ipuratifomu yekutora uye kubatanidzwazve kwevanoshandisa nharembozha. Inoshanda semhinduro yakazara…
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Kushambadzira Tekinoroji
Mike SzczesnyJul 13, 2023
4 Matanho Ekuvandudza Programmatic Advertising Results
Kuunzwa kwechirongwa chekushambadzira - kutenga otomatiki uye kutengesa nzvimbo yekushambadzira yedhijitari - ndeimwe yebudiriro yakakosha mukushambadzira. Sezvo vazhinji vedu tichiramba tichitsvaga nzira dzekuwedzera vateereri vedu kusvika, kudzvanya kwese, kuona, uye kupindirana kwave kuwedzera kukosha. Kushandiswa kwechirongwa chekushambadzira kwakakwira kusvika pamadhora mazana mana nemakumi mana nemazana mana emadhora ekuAmerica muna 418.4, uye zvinotarisirwa…
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Kushambadzira Tekinoroji
Douglas KarrJun 19, 2023
Kunzwisisa uye Kurwisa Ad Fraud: A Comprehensive Guide
Ad fraud yabuda sechinhu chakanyanya kunetsa chinodzikisira kugona uye kuvimbika kweinternet advertising tekinoroji (Adtech). Ad fraud itsika inonyengera inovhiringa mashandiro ezviziviso zvekushambadzira, zvichiita kuti vashambadzi varasikirwe nemari yakawanda uye kuderedza kushanda kwemashambadziro. Mutengo wepasi rose wekubiridzira ad unofungidzirwa kusvika pamadhora zana emabhiriyoni mu…
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Kushambadzira Tekinoroji
Douglas KarrJun 17, 2023
Adtech Yakarerutswa: Gwaro Rizere reBhizinesi Nyanzvi
Munzvimbo yazvino yekushambadzira kwedhijitari, tekinoroji yekushambadzira, kana Adtech, yave buzzword. Iyo inovhara software uye maturusi evashambadziri, masangano, uye vashambadziri vanoshandisa kuronga, kuita, uye kubata edhijitari ekushambadzira mishandirapamwe. Gwaro iri rine chinangwa chekujekesa Adtech uye zvazvinoreva munguva yeArtificial Intelligence (AI), yakakamurwa kuita zvikamu zvishanu zvakakosha mukuenderana neindasitiri terminology. Chii…
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Kushambadzira Tekinoroji
Douglas KarrApr 19, 2023
Chii chinonzi Ad Server? Kushambadzira Kunoshanda Sei?
Sevha yekushambadzira ipuratifomu tekinoroji inochengeta, inodzora, uye kuendesa zviziviso zvepamhepo kumawebhusaiti, nharembozha, uye mamwe mapuratifomu edhijitari. Inoita basa rakakosha mu ad ecosystem nekufambisa maitiro ekuratidza ads kune vateereri chaivo panguva chaiyo, zvichibva pane dzakasiyana siyana dzekutarisa uye marongero emushandirapamwe. Ad sevha zvakare inopa yekutevera uye…
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Kushambadzira Tekinoroji
Douglas Karr28 Sea, 2023
Chii chinonzi Supply-Side Platform (SSP)?
A supply-side platform (SSP) chinhu chakakosha chechirongwa chekushambadzira ecosystem. Inoita kuti vaparidzi vakwanise kubata, kutengesa, uye kukwidziridza yavo ad hesiti pakati peakawanda ad kuchinjana munguva chaiyo. Muchinyorwa chino, tichaongorora basa reSSPs, kuti anokwana sei mune yakazara kushambadzira stack, uye matambudziko aanobatsira vaparidzi kugadzirisa. Kuti unzwisise kuti SSP chii…
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Kushambadzira Tekinoroji
Douglas Karr28 Sea, 2023
Chii chinonzi Demand-Side Platform (DSP)?
Adema-side chikuva (DSP) isoftware mhinduro inobvumira vashambadziri nevashambadzi kutenga dhijitari ad inventory pane dzakasiyana siyana ad exchanges, network, uye vashambadziri munguva-chaiyo, vachishandisa imwechete interface. Inogadzirisa nzira yekutenga midhiya uye inobatsira vashambadziri kunanga vateereri zvakanyanya. Kuti unzwisise kuti DSP chii uye kuti inokwana sei muchirongwa chekutenga-kutenga…
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Kushambadzira Tekinoroji
Douglas KarrNov 10, 2022
Kushambadzira Takeaways kune Convergence yeTerevhizheni uye Internet
Iko kusanganiswa kweterevhizheni neinternet kunomiririra imwe yekuchinja kwakanyanya mukuita kwekushandisa midhiya uye nzira dzekugovera zvemukati mumakore achangopfuura. Indasitiri yeterevhizheni iri kuita shanduko huru, nekuwedzera kwehunyanzvi hutsva nemasevhisi anoenderana nezvinodiwa nevaoni vemazuva ano zvekushanduka-shanduka, sarudzo, uye nyore. Aya magadzirirwo akaunza sutu ye…
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Kushambadzira Tekinoroji
Douglas KarrAug 29, 2022
Online Vhidhiyo Advertising Statistics And Trends
Kunyange mabhajeti ekushambadzira ari kudzikira muna 2022, pane imwe nzvimbo inoramba ichikwira mukuzivikanwa - kushambadzira kwevhidhiyo yepamhepo. Ndinotenda kuti pane zvikonzero zvakati kuti nei izvi zvichiitika: Bandwidth - kuwedzera uye kutsigirwa kweinternet yekumhanyisa pamatafura ese uye nharembozha (cellular) .Adoption - rinenge puratifomu yese yatora mapfupi uye marefu evhidhiyo mafomati sechikamu…