Ad Spend
Martech Zone articles tagged shambadza shandisa:
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Kushambadzira Tekinoroji
Douglas KarrJul 24, 2023
Revealbot: Automate uye Sca Yako Ad Management uye Optimization
Kugadzirisa mishandirapamwe yekushambadzira pamapuratifomu akasiyana-siyana kunogona kutora nguva uye kuremedza, kutsausa zviwanikwa zvakakosha kubva kune mamwe mabasa akakosha. Apa ndipo panopinda Revealbot, ichipa yakasarudzika ad manejimendi chikuva inokwenenzvera hurongwa hwese, ichibvumira mabhizinesi kuti atarise mukuwana mhedzisiro inoshamisa uye nekuwedzera kudzoka kwavo pakushandisa ad (ROAS). Revealbot's yakazara chikuva chakagadzirirwa kupa simba mabhizinesi ne…
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Kushambadzira Tekinoroji
Douglas KarrJul 17, 2023
Quartile: Pakati, AI-Powered Optimization YeE-commerce Cross-Channel Advertising
Vashambadziri veEcommerce vanotarisana nematambudziko mazhinji mukuedza kwavo kushambadzira. Kukwirisa kushambadzira kwekuita mumatanho akasiyana kwakakosha kune mabhureki nemaajensi. Quartile yakagadzira chikuva chinohwina-mubairo chinogadzirisa zvipingamupinyi izvi uye inopa simba e-commerce vashambadziri kuti vawane mibairo yakakwana. Heano matambudziko akakosha anokunda Quartile kune e-commerce vashambadziri: Kugadzirisa Multiple Channels: Kushambadzira mumatanho akawanda ndiko…
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YeMahara neThebhu Kushambadzira
Jen GoldJun 16, 2023
Kuvhura Precision uye Insight: Mabhenefiti eMisika Yakasarudzika
Kuzvida kana kusazvifarira, vatengesi vanofanirwa kujaira kune iyo cookie-shoma, post-Mobile Ad ID (MAID) remangwana - uye kugadzira nzira nyowani zvinoenderana. Nzira dzechinyakare dzekunangana nevateereri dziri kukurumidza kuve dzechinyakare sezvo hofori dzetekinoroji seGoogle neApple dzinopindura kune vatengi uye nekudzora kudzvanywa kwekusimudzira kuvanzika kwevashandisi. Cookie deprecation muChrome iri padhuze apo Apple…
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Ongororo & Kuedzwa
Nick ChasinovFebruary 28, 2023
6 Matanho Ekutsvaga Iyo Yakakodzera Kutora Machaneli eScalable Kukura
Kushambadzira kwakakosha mukuvaka ruzivo rwemhando, kutyaira kutengesa, uye kusimudzira pfungwa yekuvimbika mukati mevatengi. Kunyangwe kana uchisimudzira nzira dzekuzvishandira uye dzinotungamirwa nechigadzirwa, unofanirwa kutanga waita kuti vanhu vazive nezvechigadzirwa chako usati washandura mutengi wepakati kuita mutengi akavimbika. Zvakawanda izvozvo hazvina kushanduka. Izvo zvachinja, zvisinei, nhamba yekutora…
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Kushambadzira Tekinoroji
Douglas KarrOct 3, 2021
Nhoroondo yeDigital Advertising
Digital advertising yakave neshanduko inoshamisa kubva payakavamba, ichiratidzira kukurumidza kushanduka kweinternet uye tekinoroji yedhijitari. Rwendo urwu, kutanga muna 1969 nechisumo cheveruzhinji painternet, chinotaridza nhevedzano yezviitiko zvitsva zvakagadziridza mabatiro anoita mhando nevateereri vavo. Kubva pamabhena ekutanga kushambadza kusvika kune akaomesesa akanangana nemishandirapamwe yanhasi, dijitari…
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Kushambadzira Tekinoroji
Douglas KarrFebruary 14, 2021
Moat: Edza Kutarisirwa kweVatengi Kunze Kwenzvimbo, Midziyo, uye Mapuratifomu
Moat neOracle inzvimbo yakadzama yekuongorora uye kuyerwa kwepuratifomu inopa sutu yemhinduro pane ese ad verification, kutarisisa analytics, muchinjika-chikuva kusvika uye frequency, ROI zvabuda, uye kushambadzira uye kungwara kwead. Chiyero chavo chinosanganisira mhinduro dzekusimbisa ad, kutarisisa, kuchengetedzwa kwemhando, kushanda kwekushambadzira, uye kuyambuka-chikuva kusvika uye frequency. Kushanda nevashambadziri, mhando, masangano, uye mapuratifomu, Moat inobatsira kusvika…
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Kushambadzira Tekinoroji
Kenny KatzgrauOct 1, 2020
Vaparidzi Vari Kurega Adtech Kuuraya Izvo Zvakanakira
Dandemutande ndiyo inonyanya kushandura uye inovandudza svikiro kuvapo. Saka kana zvasvika pakushambadza kwedhijitari, hunyanzvi hunofanirwa kuve husingaverengeki. Muparidzi anofanirwa, muchirevo, kukwanisa kusiyanisa zvakanyanya media kit kubva kune vamwe vatsikisi kuti ahwine kutengesa zvakananga uye kuunza zvisingaenzaniswi uye maitiro kune vaanodyidzana navo. Asi havadaro-nekuti vane…
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Kushambadzira Tekinoroji
Douglas KarrJan 8, 2019
Iyo Dhijitari Kushambadzira Landscape
2019 iri kuswedera pedyo uye kushanduka kunogara kuchiitika munzvimbo yekushambadzira kuri kuramba kuchichinja maitiro atinoita kushambadzira kwedhijitari. Takatoona mamwe maitiro matsva edhijitari, asi maererano nenhamba, asingasviki makumi maviri muzana emabhizinesi akaisa maitiro matsva muhurongwa hwavo hwekushambadza kwedhijitari muna 20. Izvi zvinokonzeresa kukakavara: isu tinoona maitiro matsva anotarisira…