2013 rinogona kunge riri gore reBig Data ... iwe uchaona yakawanda hurukuro pano Martech Zone pamaturusi ekutsvaga, kubata uye kuwedzera mavhoriyamu akakura kwazvo edata. Nhasi, Neolane neDirect Marketing Association (DMA) vakapa rondedzero yemahara ine musoro unoti, Big Data: Impact on Marketing Organizations. Zviwanikwa zvakakosha pamushumo zviri kugoverwa kuburikidza…