Hukoshi hunoyerwa hunoratidza kuti kambani iri kuita zvinangwa zvayo nemazvo. MaKPIs epamusoro-soro anotarisa pakuita kwese kwebhizinesi, nepo KPIs yakaderera inotarisa pamatanho mumadhipatimendi akadai sekutengesa, kushambadzira, HR, rutsigiro, nezvimwe.
Muizvi Martech Zone Bvunzurudzo, tinotaura naKate Bradley-Chernis, CEO paLely (https://www.lately.ai). Kate akashanda nemhando huru kwazvo pasirese kugadzira nzira dzemukati dzinotungamira kubatikana uye mhedzisiro. Isu tinokurukura kuti hungwaru hwekunyepedzera huri kubatsira sei kufambisa mhinduro dzemasangano Munguva pfupi yapfuura isocial media AI zvemukati manejimendi…
Muizvi Martech Zone Bvunzurudzo, tinotaura naMark Schaefer. Maka ishamwari huru, chipangamazano, munyori akasimba, mutauri, podcaster, uye chipangamazano muindasitiri yekushambadzira. Isu tinokurukura bhuku rake nyowani, Cumulative Advantage, iyo inopfuura kupfuura kushambadzira uye inotaura yakananga kuzvinhu zvinokonzeresa kubudirira mubhizinesi nehupenyu. Tiri kurarama munyika…
Muizvi Martech Zone Bvunzurudzo, tinotaura kune-co-founder uye CEO weCasted, Lindsay Tjepkema. Lindsay ane makumi maviri emakore mukushambadzira, ari muhondo podcaster, uye aive nechiratidzo chekuvaka chikuva chekusimudzira nekuyera kwake B2B kushambadzira kushambadzira ... saka akatanga Casted! Muchikamu chino, Lindsay anobatsira vateereri kunzwisisa: * Nei vhidhiyo…
Kweanoda kusvika makore gumi, Marcus Sheridan anga achidzidzisa misimboti yebhuku rake kune vateereri pasi rese. Asi risati rave bhuku, iyo Rwizi Pools nyaya (yaive hwaro) yakaverengerwa mumabhuku mazhinji, zvinyorwa, uye misangano yemaitiro ayo akasarudzika ekushamisa kweInbound uye Zvemukati Kushambadzira. Muizvi Martech Zone Hurukuro,…
Muizvi Martech Zone Kubvunzurudza, isu tinotaura kuna Pouyan Salehi, serial muzvinabhizimusi uye akatsaurira makore gumi apfuura mukuvandudza nekugadzirisa maitiro ekutengesa kweB2B bhizinesi rekutengesa reps uye zvikwata zvemari. Isu tinokurukura nezvetekinoroji maitiro akaumba B2B kutengesa uye kuongorora izvo zvimiro, hunyanzvi uye matekinoroji ayo anotyaira kutengesa ...
Muizvi Martech Zone Bvunzurudzo, tinotaura naMichelle Elster, Mutungamiri weRabin Research Company. Michelle inyanzvi mune zvese zvakawandisa uye zvehunhu nzira dzekutsvagisa dzine ruzivo rwakakura pasi rese mukushambadzira, kugadzirwa kwechigadzirwa chitsva, uye kurongeka kwekutaurirana. Mune ino hurukuro, tinokurukura: * Sei makambani achiisa mari mukutsvaga kwemusika? * Ungaita sei…
Muizvi Martech Zone Bvunzurudzo, tinotaura naGuy Bauer, muvambi uye wekugadzira director, uye naTariro Morley, mukuru anoshanda weUmault, yekugadzira vhidhiyo yekushambadzira agency. Isu tinokurukura nezvekubudirira kweUmault mukugadzira mavhidhiyo emabhizinesi anobudirira muindasitiri yakazara nevhidhiyo yemakambani. Umault vane inoshamisa portfolio yekukunda nevatengi…
Muizvi Martech Zone Bvunzurudzo, tinotaura naJason Falls, munyori weWinfluence: Reframing Influencer Marketing Kuti Ignite Yako Brand (https://amzn.to/3sgnYcq). Jason anotaura kune kwakatangira kushambadzira kushambadzira kuburikidza nezvenzira dzanhasi dzakanakisa idzo dziri kupa mhedzisiro yepamusoro yezvikwata zviri kuendesa nzira dzakakura dzekushambadzira. Kunze kwekubata kumusoro uye…
Muizvi Martech Zone Bvunzurudzo, isu tinotaura naJohn Vuong weNzvimbo SEO Kutsvaga, izere-sevhisi yekutsvaga, zvemukati, uye yemagariro midhiya agency kumabhizinesi emuno. John anoshanda nemakasitoma pasirese uye kubudirira kwake kwakasarudzika pakati peMunharaunda SEO vanachipangamazano: John ane degree rezvemari uye aive wekutanga digitajitori, achishanda muchinyakare…
Muizvi Martech Zone Bvunzurudzo, tinotaura naJake Sorofman, Mutungamiri weMetaCX, piyona mune itsva mhedzisiro-yakavakirwa nzira yekugadzirisa hupenyu hwevatengi. MetaCX inobatsira SaaS uye dijitari zvigadzirwa zvemakambani kushandura matengesere avanotengesa, kununura, kumutsiridza uye kuwedzera nechero rakabatana dhijitari chiitiko chinosanganisira mutengi padanho rega. Buyers at SaaS…