RFM Acronyms

RFM

RFM ndiyo acronym ye Recency, Frequency, Mari.

Recency, frequency, uye mari kukosha ndeyekushambadzira metric inoshandiswa kuongorora uye kuona vatengi vakanyanya kukosha zvichienderana nemaitiro avo ekushandisa. RFM inogona kushandiswa kufanotaura, kuisa pamberi, uye kutyaira zvisungo zvenguva yemberi kuwedzera kukosha kwehupenyu hwemutengi (CLV) nekumhanyisa uye kuwedzera kutenga. Inogona zvakare kushandiswa kutsanangura zvirinani mutengi wako akakodzera kana vatengi vakananga vane yakafanana demographic kana firmagraphic maitiro.