Act-On: Chinangwa-Chakavakwa, SaaS, Cloud-Yakavakirwa Kushambadzira Automation
Kushambadzira kwemazuva ano kushambadzira kwedhijitari. Yayo yakafara chiyero inotambanudzira kunze uye inbound matekiniki, inotungamira chizvarwa uye nzira dzekurera, uye mutengi wehupenyu optimization uye zvirongwa zvekukurudzira. Kuti vabudirire, vatengesi vanoda dhijitari yekushambadzira mhinduro ine simba-yakapfuma, inochinjika, inodyidzana nemamwe masisitimu uye maturusi, intuitive, nyore kushandisa, inoshanda, uye inodhura-inoshanda.
Pamusoro pezvo, makumi mapfumbamwe muzana emabhizinesi pasi rese madiki, uye ndizvo zvakaita zvikwata zvavo zvekushambadzira. Nekudaro, akawanda akazara ekushambadzira otomatiki mhinduro haana kugadzirwa kuzadzisa zvinodiwa nemasangano madiki kana zvikwata zvidiki zvekushambadzira zvinowanzowanikwa mukati memabhizinesi makuru. Makambani anoshandisa kushambadzira otomatiki anoona 90% zvirinani kutungamira shanduko.
Chiito-PaKushambadzira otomatiki Solution Overview
Chiito-On inopa software-se-sevhisi, gore-yakavakirwa kushambadzira otomatiki mhinduro inobvumira vatengesi kuti vabatane nevatengi mukati mehupenyu hwevatengi. Ipuratifomu yaro ine chinangwa-yakavakirwa kupa makambani madiki uye epakati nepakati kukosha kweiyo bhizinesi-chikamu chekushambadzira otomatiki system pasina kuoma uye IT zviwanikwa zvinowanzodiwa.
Iyo Act-On chikuva inobvumira vatengesi kuti vaite kushambadzira kwakanyanyisa kushambadzira pawebhu, nharembozha, email, uye magariro. Inosanganisira kugona kweemail kushambadzira, webhusaiti yevashanyi yekutevera, mapeji ekumhara, mafomu, kutungamira zvibodzwa uye kurera, kushambadza munharaunda uye kutarisira, otomatiki zvirongwa, A / B kuyedza, CRM kubatanidzwa, webinar manejimendi, nezvimwe.
NeAct-On, kuedza kushambadzira kunogona kuyerwa uye kugadziridzwa zvichibva pane yakaoma data kwete manzwiro ematumbo. Vatengesi vanogona nyore:
- Tonga uye shongedza ese matanho echiitiko chevatengi;
- Batanidza kushandiswa kwekushambadzira kune mari;
- Tevera tarisiro yechiitiko kubva pakuitana kwekutanga uye shanduko kune yakavharwa kutengesa uye kudzokorora kutengesa;
- Taura nezvemishandirapamwe, kubva pamazinga epamusoro kusvika kune akadzama madhiri-pasi.
The Act-On papuratifomu inomira yakaparadzana kunyanya nekuda kwekushandisa kwayo uye kutsigirwa kwevatengi kusingaenzaniswi: vashandisi vanowanzo simuka uye vachimhanyisa mishandirapamwe yavo yekutanga mukati memazuva mashoma (masisitimu enhaka anogona kutora mavhiki kana mwedzi) uye kugamuchira rutsigiro rwakatsaurirwa (foni / email) pasina imwe mari.
Act-On zvakare yakasarudzika mukugona kwayo kugadzirisa zvinodikanwa zvevashambadzi vemazuva ano nekugadzirisa matanho ese erwendo rwemutengi uye kugonesa kushambadzira kubata zvikamu zvese zvehupenyu hwemutengi (kubva pakuziva uye kutora kusvika pakuchengetedza vatengi uye nekuwedzera). Pamusoro pezvo, inogonesa vatengesi kuti vabatanidze akanakisa-e-kubereka maapplication nematurusi avanotoshandisa, ichipa kuchinjika kwekugadzirisa misika yavo yekushambadzira kuzadzisa zvavanoda zvebhizinesi.
Tsvagiridzo yeAct-On inoratidza kuti zvirongwa zvekushambadzira zvakagadzirirwa zvinodiwa neindasitiri zvinopa mhedzisiro yepamusoro pane izvo zvisiri. Nekuda kweizvi, Act-On nguva pfupi yadarika yakazivisa kuvhurwa kweAct-On Indasitiri Solutions, yakagadzirirwa maindasitiri akasiyana, anosanganisira hutano, kufamba, mari, kugadzira, uye kutengesa, nezvimwe zvichauya. Yakagadzirirwa kuunza yakavandudzwa ROI uye nekukurumidza kugamuchirwa kwekushambadzira otomatiki, Act-On Indasitiri Solutions inopa:
- gutsikana -Indasitiri-chaiwo matemplate emaemail, mafomu, uye mapeji ekumhara ane akawanda emushandirapamwe mienzaniso anogona kutengwa kunze kwenyika / kutumirwa kunze mumaakaundi ari nyore;
- Chirongwa - Pre-yakavakwa otomatiki workflows kutsigira akawanda-nhanho kurera uye kuita mishandirapamwe;
- benchmarks -Kuwaniswa kweaggregated performance performance yekushambadzira zviitiko mumaindasitiri akasiyana.
Chiitiko-Pane Engagement Insights
Engagement Insights chishandiso chekuzivisa chinopa chaiyo-nguva yekuwana yekushambadzira mishandirapamwe analytics kuburikidza nekutengesa kunze uye kurarama-yakagadziridzwa matemplate eGoogle Sheets uye Microsoft Excel.
Kunyangwe kushambadzira kunofambiswa nedatha kwave kwakakosha kumishandirapamwe mazuva ano, manejimendi edata inoramba iri dambudziko guru kune vakawanda B2B vatengesi, maererano neongororo ichangobva kuitika. Engagement Insights inoita kuti zvive nyore kuona, kutumira kunze uye kugovera data, izvo zvinoita kuti vatengesi vavandudze uye vagone kusimudzira mishandirapamwe yavo uye zvakare inoita kuti data rekushambadzira riwanikwe kune zvimwe zvikwata musangano.
Kushambadzira Kushandisa Kwakanyanya Maitiro
74% yemakambani anotora kushambadzira otomatiki anoona ROI yakanaka mumwedzi gumi nemaviri kana pasi. Kambani yega yega ichange iine zvibodzwa zvakasarudzika zvinotsigira maitiro ayo ebhizinesi, asi kune akamiswa maitiro akanakisa anogona kubatsira kuita zvakanyanya yako yekushambadzira otomatiki system:
- Gadzira hurongwa hwekutungamira hwekutungamira iyo inotsanangura basa uye hukama pakati peaya matanhatu akakosha ekushambadzira maturusi uye maitiro: data, kutungamira kuronga, kutungamirira nzira, kutungamira qualification, lead kusimudzira, uye metrics. Ita shuwa kuti kutengesa uye kushambadzira kunobvumirana pane imwe neimwe nhanho, uye shandisa iwo mutauro mumwechete kuitsanangura.
- Rongedza nzira dzekushambadzira uye zvinangwa nedhipatimendi rekutengesa. Vatengi vanopinda mugero rekutengesa gare gare mukuita sarudzo kupfuura nakare kose. Izvi ndezvechokwadi kune ese maB2B neB2C makambani. Izvi zvinoreva kuti kushambadzira hakugone kungopa mazita akasimbiswa kudhipatimendi rekutengesa.
- The marketing automation library inofanira kusanganisira zvirimo zvinobata mutengi akadzidza, uye sangano rinofanirwa kunge richimhanya zvakakwana kuti ribatane netarisiro kana vangoratidza kuda kutenga.
- Tarisa kushambadzira otomatiki mhinduro izvo zvinosimbisa maturusi uye kugona kune vatengesi kwete izvo zvinodikanwa zveIT. Nyanzvi dzekushambadzira, kwete iyo CIO, inofanirwa kutungamira kushambadzira otomatiki.
Chiito-On inoshanda pamusoro pemakambani e3,000 kubva muhukuru kubva kumabhizinesi madiki uye epakati-saizi kusvika kumadhipatimendi emabhizinesi makuru mumaindasitiri akasiyana siyana (kusanganisira mabasa emari, hutano hwehutano, kugadzira, software, dzidzo, uye tekinoroji). Vatengi vazvino vanosanganisira Xerox, Swarovski, iyo University yeOhio, uye iyo ASPCA, neimwe yeanonyanya kumanikidza nyaya dzekushandisa iri LEGO Dzidzo.
Vatengesi vari pasi pekumanikidzwa kwakawanda kupfuura nakare kose kuti vaunze mhedzisiro kumativi ese ehupenyu hwevatengi. Tekinoroji yedu inopa simba vatengesi kushandisa data kutyaira sarudzo uye iri kugadziridza nzira iyo mabhureki anobata nevatengi vawo. Somugumisiro, vatengesi nhasi vanonyanya kuzvidavirira uye vanobudirira, vachipa zvakananga mukukura kwemari uye kugutsikana kwevatengi. Andy MacMillan, CEO, Act-On Software
Kushambadzira otomatiki Nyaya Yekudzidza - Act-On
Kushanda nevadzidzisi nevatungamiriri kubva kuK-6 kugadzira mhinduro uye zviwanikwa zvekudyidzana mukirasi kudzidza, LEGO Dzidzo yakatendeukira kukushambadzira otomatiki mushure mekuona email yayo yekushambadzira mhinduro haigone kukwira nekukura kwekambani. Act-On munguva pfupi yakaratidza kuti ndiyo yakanyatsokodzera zvidikanwi zveLEGO, nekuda kwemitengo yayo inochinjika uye kugona kwekutungamira kwakasimba. Zvakaiswa kuti zvishande nekukasira - nekukasira kupa ruzivo mupombi yekutengesa yeLEGO Dzidzo uye kubatsira boka rekushambadzira timu kukoshesa zvinotungamira zvirinani.
ne Chiito-On, LEGO Dzidzo yakatumira 14 otomatiki mishandirapamwe pagore (kubva pamapurogiramu maviri ekutanga eemail emanyorero), uye iye zvino anofarira 29 muzana tarisiro-kune-shanduko mwero.
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