Ongororo & KuedzwaCRM uye Dhata MapuratifomuEcommerce uye Retail

ActionIQ: Chizvarwa Chinotevera Mutengi Dhata Platform Kuenzanisa Vanhu, Tekinoroji, Uye Maitiro

Kana iwe uri kambani yebhizimusi kwawakagovera dhata mune akawanda masisitimu, a Mutengi Dhata Platform (CDP) zvinenge zvichidikanwa. Masystem anowanzo gadzirirwa kune yemukati yekambani maitiro kana otomatiki… kwete kugona kuona zviitiko kana dhata parwendo rwevatengi.

Vatengi Dhata Mapuratifomu asati asvika pamusika, zviwanikwa zvinodiwa kuti ubatanidze mamwe mapuratifomu akarambidzwa a rekodhi rimwe rechokwadi uko chero munhu musangano angaone chiitiko chakakomberedza mutengi. Customer data mapuratifomu senge ActionIQ gonesa mabhizinesi kuwana njere uye kupindura kumatambudziko akati wandei-anotarisana nevatengi.

ActionIQ Mutengi 360, Ungwaru, Zvakaitika
  • Mutengi 360 - Batanidza yako data uye uvake imwechete yakazara maonero kune vese vatengi vako
  • Kwevatengi Kungwara - Ongorora data rako uye uwane nzwisiso nyowani kubva kune imwechete sosi yevatengi yechokwadi chokwadi
  • Vatengi Zviitiko - Orchestrate chaiyo vatengi nzendo uye chaiwo-enguva zviitiko kune ako ese mageru

CDP inopa simba vasiri-tekinoroji vashandisi kuburikidza neye mushandisi-inoshamwaridzika interface yekuongorora vatengi, kuganhura vateereri, uye kufanofungidzira zvinotevera-zvakanak-zviito zvinoshandisa 100% yedata ravo. Iine iyo data, kusarudzira zviitiko uye kugadzirisa zvepamusoro 1: 1 nzendo pane ese kushambadzira, CX, uye nzira dzekutengesa zvinogoneka.

Kuita kwako munhu hazviite kana vashambadziri vasina nzira dzekunzwisisa zvinodiwa nevatengi nguva dzese. Kugadzira centralized mutengi data chikuva (CDP) kubatanidza yakabhadharwa uye muridzi data kubva kwese chiteshi kwakakosha pakuedza uku.

McKinsey

ActionIQ iri pakati peshanduko inotungamirwa nedhata iyo iri kuchinja nzira marangi anofunga nezve ruzivo rwevatengi, shanduko yedhijitari uye kukosha kwedata revatengi senhare yemubatanidzwa.

Ivo vanonyanya kufunga nezvekugadzirisa zvinetswa zvemabhizinesi kuitira kuti zvikwata zvapihwe simba rekugadzira zviitiko zvevatengi zvechokwadi pane ese maratidziro emagetsi.

ActionIQ inobatsira makambani eG2000 nekubatanidza yavo yekutanga-bato data revatengi, ichipa iri nyore-kushandisa interface kune vashandisi vebhizinesi kuwana ruzivo rwevatengi, uye kugonesa ruzivo rwevatengi orchestration munzira dzese.

CDP Vatengi Nhungamiro

Iyo Customer Data Platform nzvimbo yakaputika nevatengesi vanopfuura zana + vanozviti maCDP mumwedzi gumi nembiri yapfuura. Muzvokwadi, pane mashoma maCDP akavakirwa-Kubatanidza, Kuongorora, uye Kugonesa data revatengi nenzira yemazuva ano uye yakaoma. 

Nhanho yekutanga yekuwana mhinduro chaiyo mukati memusika unokurumidza wevatengi wedhata musika ndeyekuti unzwisise izvo Chaizvoizvo Dhata Dhata YePuratifomu uye zvainoita. ActionIQ yakanyora a CDP Musika Nongedzo kuti uzviponese iwe mwedzi yekutsvagisa kutsvagisa uye usvike kuchokwadi pane inovhiringidza CDP nzvimbo.

Dhawunirodha CDP Musika Wekutengesa

ActionIQ Kuteerera uye Certification

ActionIQ maturusi ekushandisa akagadzirirwa kutsigira yako data dhata, mushandisi uye chengetedzo manejimendi marongero. ActionIQ yakavakwa kubva pasi kumusoro nekuchengetedzeka uye kuvanzika mupfungwa, nekutevera kuteera uye zvitupa.

  • GDPR - Iyo General Data Dziviriro Regulation 2016/679 mutemo muEU mutemo pamusoro pekuchengetedzwa kwedata uye zvakavanzika muEuropean Union uye neEuropean Economic Area. Inotarisawo kuchinjiswa kwe data rega kunze kwenzvimbo dzeEU neEEA.
  • CCPA - Iyo California Consumer Yakavanzika Mutemo mutemo wehurumende wakanangidzirwa kusimudzira kodzero dzevamwe nekuchengetedzwa kwevatengi kuvagari veCalifornia, United States. 
  • SOC 2 - chiyero chekuteedzera chakamisikidzwa ne American Institute yeVakavanzika Veruzhinji maakaundendi (AICPA). Chiyero chinofukidza zvinhu sekuchengeteka, kugadzirisa kuvimbika, kuwanikwa, kuvanzika uye kuvanzika. Kuongorora kweSOC 2 kunoitwa nevekunze, vechitatu-bato cybersecurity uye yekuteerera yakasimba, yakazvimiririra kune vese mutekinoroji mupi uye AICPA.
  • Yakavanzika Shield Chimiro - nzira inozivikanwa yekutevedzera zvinodiwa neEU kuchengetedza data paunenge uchiendesa data rako kubva kuEuropean Economic Area (EEA) kuenda kuUnited States.

ActionIQ InfiniteCompute Real-Nguva Yekuongorora Injini

ActionIQ's InfiniteCompute inokupa iwe simba rekubatanidza uye kubatanidza yako ese data revatengi zvisinei nekwaanobva kana saizi. Iine kunze-kwe-kwe-bhokisi kubatanidzwa, InfiniteCompute inosangana yakananga kumatura edata, dzimba dzemadhiza, uye ese akakurumbira matekinoroji ekushambadzira, kuburikidza nebatch batch yekufambisa uye chaiyo-nguva kutenderera APIs. Dhata risina kurongeka, dhata rekushambadzira, data hombe, rakatemwa dhata - kunyangwe chii, ActionIQ InfiniteCompute inounza zvese pamwechete.

Dhawunirodha iyo InfiniteCompute Datasheet

ActionIQ CDP Kubatanidzwa

ActionIQ inosangana neArhente mhinduro, Analytics, Bhizinesi Intelligence (BI), Clienteling, Dhata Zvivakwa, Dhatabhesi, Direct Mail, DMP, eCommerce, Email, Nhare, Kubhadharwa Midhiya, Kugadziriswa, Kutengesa, Kushumira, uye Webhu / SDK kuwiriranisa dhata rese pakati.

ActionIQ Dhata Sosi

Kubatanidzwa kwakagadzirwa kunosanganisira Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Marketo, Adobe Target, AirShip, Allant, Allorica, Amazon Kinesis, Amazon Redshift, Amazon S3, Apache Hive, Arandell, Baesman, Beeswax, Braze, Cheetah, Criteo, CSV. , Domo, Dynamic Yield, Facebook Ads, Facebook Instagram, Facebook Messenger, Facebook Whatsapp, Google Ads, Google Analytics, Google BigQuery, Google Cloud Storage, Google Display & Vhidhiyo 360, Google YouTube, HTTP, Informatica, Iterable, JDBC, JSON, Kafka, KWI, Liveramp, Looker, LS Direct, Luigi, MasterPiece Printers, Merkle Archie, Merkle M1, Merkle RAL, Microsoft Azure, Moloco, Moveable Ink, mParticle, Mulesoft, Optimizely, Oracle Bronto, Oracle Eloqua, Oracle Responsy, PowerBI, Rest API, SailThru, Salesforce Commerce Cloud, Salesforce Datorama, Salesforce DMP, Salesforce Marketing Cloud, Salesforce Sales Cloud, Salesforce Service Cloud, Segment.io, SFTP, Shopify, Snap, Snowflake, SparkPost, Tableau, Tealium, Teradata, Teradata , Tulip, Twilio , SendGrid, Twitter, YesMail, Zendesk, uye Zeta Global.

Kumbira ChiitoIQ Demo

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

Related Articles

Kudzoka kumusoro
pedyo

Adblock Yaonekwa

Martech Zone inokwanisa kukupa izvi zvemukati pasina muripo nekuti isu tinoita mari saiti yedu kuburikidza nemari yekushambadza, affiliate links, uye kutsigira. Tinozotenda kana iwe ukabvisa yako ad blocker iwe paunoona yedu saiti.