AdTech Bhuku: Yemahara Pamhepo Resource Yekudzidza Zvese Nezve Kushambadzira Tekinoroji

AdTech Bhuku

Iyo yepamhepo yekushambadzira ecosystem ine makambani, tekinoroji masystem, uye akaoma hunyanzvi maitiro ese ari kushanda pamwechete kushandira kushambadzira kune vepamhepo vashandisi paInternet. Kushambadzira pamhepo kwaunza nenhamba dzinoverengeka dzezvakanaka. Kune imwe, yakapihwa vagadziri vemukati nekwaniso yemari kuti vakwanise kugovera zvinyorwa zvavo mahara kune vashandisi vepamhepo. Izvo zvakare zvinotenderwa nyowani uye zviripo midhiya uye tekinoroji mabhizinesi kukura uye kubudirira.

Nekudaro, nepo indasitiri yekushambadzira yepamhepo yakawana akati wandei ekukwirisa, kwave kune zvakare kwakawanda kuderera. Mimwe mienzaniso yakakosha inosanganisira kurohwa zvinorwadza ne dot-com bubble mukunopera kwema1990 / kutanga kwema2000, uyezve munguva pfupi yapfuura, kuunzwa kwemitemo yekuvanzika (semuenzaniso GDPR) uye marongero epachivande mumabhurawuza (eg Safari's Intelligent Track Prevention) ine zvakashata yakashambadza vashambadziri, AdTech makambani, uye vaparidzi.

Mapuratifomu nemaitiro anoumba AdTech akaomesesa uye kune mashoma zviwanikwa kunze uko zvinotsanangura nenzira iri nyore kunzwisisa uye yakajeka mashambadziro epamhepo anoshanda kubva kune ese ari maviri akakosha uye ehunyanzvi maonero.

Bhuku reAdTech

Zvitsauko zvishoma zvekutanga zvebhuku zvinounza nhoroondo yekushambadzira pamhepo uye nekuisa mamiriro ezvitsauko zvinotevera. Clearcode inovhara izvo zvakakosha zvekushambadzira kwedhijitari uye zvishoma nezvishoma inotanga kuunza mapuratifomu, vamiririri, uye maitiro ehunyanzvi. Zvitsauko zvinosanganisira:

  1. ziviso
  2. Kushambadzira Basics
  3. Nhoroondo yeDhijitari Kushambadzira Tekinoroji
  4. Iwo Main Technology Mapuratifomu uye Vamiririri muDhijitari Kushambadzira ecosystem
  5. Iwo Makuru Ekushambadzira Masvikiro uye Channel
  6. Kushambadzira Kushumira
  7. Ad Targeting uye Budget Kudzora
  8. Kuchengeta uye Kuzivisa Maonero, Kubaya, uye Kutendeuka muAdTech Mapuratifomu
  9. Midhiya Kutenga Nzira: Chirongwa, Chaiyo-Nguva Kubhidha (RTB), Musoro Kubhidha, uye PMP
  10. Kuzivikanwa Kwevashandisi
  11. Data Management Mapuratifomu (DMPs) uye Dhata Usage
  12. Kupiwa
  13. Kubiridzira kweAdhi uye Kuonekwa
  14. Kuvanzika kweMushandisi muDhijitari Kushambadzira
  15. AdTech kubva kune Vatengesi 'uye maAgency' Maonero

Ithimba iri Clearcode - kambani inogadzira, inovandudza, inotangisa, uye inochengetedza AdTech uye MarTech software - yakanyora Bhuku reAdTech sedziviriro yakatwasuka yekuti chero munhu anzwisise digitaalinen kushambadzira tekinoroji.

Iyo yepamhepo kuburitsa ndeye yemahara sosi iyo timu iri kuramba ichigadziriswa. Unogona kuiwana pano:

Verenga Bhuku reAdTech

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