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Hupombwe: Batanidza, Gadzirisa, uye Ongorora Yako Yekutengesa Dhata

Imwe purojekiti yandiri kuenderera mberi nekushandira mumwe wevatengi vangu ndeyekugadzira ekushambadzira madhibhodhi anopa imwe data chaiyo yekuita sarudzo pairi. Kana izvozvo zvichiita sezviri nyore, hazvisizvo.

Hazvisi nyore. Kutsvaga kwese, kugarisana, ecommerce, uye analytics chikuva vane nzira dzavo dzekutevera data - kubva pakuita pfungwa kuenda kune vanodzoka kana vashandisi vazvino. Kwete izvozvo chete, asi mapuratifomu mazhinji haatambe zvakanaka nekusundidzira kana kudhonza data kune mamwe mapuratifomu. Mukwikwidzi akaita seFacebook haasi kuzovaka chinongedzo chemuno kuGoogle Data Studio kuitira kuti vanhu vabatanidze yavo yemagariro uye analytics data ipapo.

Yese puratifomu hombe ine nzira yekuendesa kunze data kuburikidza neAPI yavo, zvakadaro, uye kune mapuratifomu anobatsira pane izvi kubatsira mabhizinesi kuvaka yavo. kushambadzira njere.

Chishandiso chandave kushandisa nguva yakawanda machiri Google Data Studio. Kune yemahara bhizinesi njere, kushuma, uye dashboard chikuva - mutengo wemahara haugone kurowa. Nehurombo, nekuti ndeyaGoogle, hausi kuzoona vamwe vatambi vachiungana kuti vavake vanobatana navo kune data ravo, zvakadaro. Nekuda kweizvozvo, akati wandei echitatu-bato mapuratifomu ari kuwedzera. Imwe yacho ndeye Kushusha.

Adverity inopa mhinduro nhatu:

  1. Kushupika Datatap - Batanidza data kubva kune akawanda masisitimu uye tumira kune chero kwekuenda nekuita otomatiki kuunganidza data, kugadzirira uye manejimendi maitiro.
  2. Adverity Insights -Madhibhodhi akagadziridzwa anokupa iwe chaiyo-nguva yekutarisa kwekushambadzira kwako uye kuita kwebhizinesi. Batanidza data rakakodzera mumadhidhibhodhi evanhu vakakodzera.
  3. Adverity PreSense -Kushandisa Artificial Intelligence, PreSense inoburitsa pachena mikana yekugonesa nekusimudzira kudzidza muchina uye huwandu hwepamusoro. Nekushandisa anomaly kuona, kuwanikwa kwedata uye kushandisa kurudziro, makambani anogona kushandura simba rekushambadzira kwavo analytics.
Adverity DataTap

Batanidza uye shanda neyako yese midhiya, kushambadzira uye e-commerce ecosystems. Nekusvika kwekuzvarwa kumazana e marketing data sources. Adverity inounganidza zvakanyanya granular data kubva kune yakafara dhizaini yezvishandiso panhunzi. Ivo vakabatanidza zvese: kubva kune zvemari, kune-yekutengesa-yekutengesa uye data yemamiriro ekunze.

Adverity inokupa simba kuti utarise zvakadzika mukati merwendo rwese rwevatengi kupfuura nakare kose. Batanidza kare siled data hova kuti uwane yakawedzera kutarisisa yebhizinesi revatengi vako.

Isa data rako rese pamunwe wako uye ubatsirwe kubva kuwedzera kukuru mukubudirira. Hapana chikonzero chekuchinja pakati pemapuratifomu kuti uwane data rako. Hapasisina kugadzirira nemaoko madatasets ekuongorora. Pane kudaro, iwe unogona kutarisa zviwanikwa zvako pakufumura mitsva mitsva uye kugadzira yakawedzera kukosha kubva kune data.

Kuisa mari mukushambadzira kunofambiswa nedata inzvimbo iyo makambani ari kuwana mibairo mikuru. Zvinoenderana neshumo kubva kuWinterberry Group uye Global Direct Marketing Association (GDMA), nezve 80% kana vanopindura ona data revatengi seyakakosha pakushambadzira kwavo uye kuedza kwekushambadzira. 

Chii chinonzi Data-Driven Marketing?

Kushambadzira kunofambiswa nedata ndiyo nzira yekugonesa kutaurirana kwemhando zvichienderana neruzivo rwevatengi. Vatengesi vanofambiswa nedata vanoshandisa data revatengi kufanotaura zvavanoda, zvishuwo uye maitiro emangwana. Kunzwisisa kwakadai kunobatsira kugadzira nzira dzekushambadzira dzemunhu dzepamusoro kudzoka pakudyara (ROI).

Eugen Knippel, Adverity

Nyaya Yekudzidza: Maitiro eMindshare Optimized Data Integration & Client Reporting

Mindshare Netherlands inhengo yeDutch yekambani yepasi rose midhiya uye yekushambadzira masevhisi. Nevashandi vanopfuura zviuru zvinomwe pasi rese, Mindshare ine basa rehuwandu hweGroupM neWPP's global marketing campaigns. Kubata basa rakakura kudaro, kambani yanga yagara ichitsvaga chishandiso chekushambadzira data chinogona kukwidziridza kuunganidzwa kwedata, kusanganisa, uye kuzivisa vatengi vayo. Izvi zvinangwa zvino zvazadzikiswa, nerubatsiro rweAdverity.

Gadzirisa KPIs Yako

Chakakosha kukushambadzira kwemazuva ano kunofambiswa nedata ndiko kushandiswa kwemametric ekushambadzira akajairwa pamatanho ese enhau. Kuyera muchinjika-chiteshi kushambadzira kwekuita kunoitwa nyore kana paine yakamisikidzwa hurongwa hwese KPIs. Izvi zvinogonesa kuenderana mumagadzirirwo e data, zvisinei nekuti data rinobva kupi.

Adverity inopa mukana wekugadzira yakakura uye yakanyanya kuomarara sarudzo dzemepu dzinoenderana nemaitiro ako ese metrics kuitira kuti iwe ugone kuenzanisa maapuro pamwe nemamwe maapuro akabatana. Izvi zvinobvumira vatengesi kuti vasanganise vateereri vavanoda kana zvikamu zvedata mukati memetric imwe kana chiyero, zvichivabatsira kuita sarudzo dzakadzidziswa dzekushambadzira nehuchenjeri hwakabatana.

Book an Adverity Demo

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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