Iyo Agile Kushambadzira Rwendo

agile kushambadzira rwendo rwakaratidzwa

Nemakore gumi ekubatsira makambani kukura mabhizinesi avo online, isu takasimbisa maitiro anoona kubudirira. Kazhinji kazhinji kwete, isu tinoona kuti makambani anorwira nekutengesa kwavo kwedhijitari nekuti ivo vanoedza kusvetukira zvakananga mukuitwa pane kutora matanho anodiwa.

Dhijitari Kushambadzira Shanduko

Shanduko yekutengesa inofanana neshanduko yedhijitari. MuChidzidzo cheData kubva kuPointSource - Kuitisa Shanduko Dhijitari - dhata rakaunganidzwa kubva kune vanoita zvisarudzo mazana matatu muKushambadzira, IT, uye Mashandiro anonongedzera kumatambudziko ane mabhizinesi mukuvandudza nemushandisi-wekupedzisira mupfungwa. Vakaona kuti makambani:

  • Kushaya zvinotsanangurwa zvakajeka zvinangwa uye gwara - 44% chete yemabhizinesi anoti vane chivimbo chakanyanya mukugona kwesangano ravo kuzadzisa chiono chekukura uye 4% havana chivimbo zvachose.
  • Kurwira kubatanidza muchinjika-chiteshi dhijitari zviitiko - chete 51% emabhizinesi anoti sangano ravo rinotarisana nezvinodiwa nevashandisi pamapuratifomu ese  
  • Iva nepfungwa dzenhaka dzinogadzira zvipingamupinyi pakushanduka kwedhijitari - 76% emabhizinesi anoti dhipatimendi ravo rinokwikwidza nemamwe madhipatimendi musangano ravo kuwana zviwanikwa uye / kana bhajeti.
  • Shanda pane echinyakare masisitimu ayo anotadzisa iko kugona kugadzirisa dhijitari zviitiko - 84% vanoti sangano ravo rakaparadzanisa masisitimu enhaka anokanganisa kumhanyisa kwekuvandudza kwezviitiko zvitsva zvemadhijitari

Uku ndiko kutyisidzira kusangano rako sezvaunotarisira kushandura kushambadzira kwako kwedhijitari. Tine mutengesi mukuru mudunhu raida rubatsiro nekutengesa kwavo kwedhijitari. Isu takaona mukana unoshamisa wekuti vashandise itsva ecommerce system yaive yakabatanidzwa kune yavo nzvimbo yekutengesa. Nekudaro, hutungamiriri hwakatsika mari pamubhadharo wekuvaka hesera yezvivakwa uye poindi yekutengesa system iyo yakanga yavatorera makumi emamirioni emadhora mumakore apfuura. Ivo vakati chero kudyara mune nyowani poindi yekutengesa, hesheni, uye kuzadzikisa hurongwa zvaive kunze kwehurukuro.

Mhedzisiro yacho ndeyekuti paigona kuve pasina kuyananisa kana kusangana pakati pekutengesa kwepamhepo nekunze. Isu takafamba kubva pane iyi tarisiro mushure memisangano yakati wandei inovimbisa - pakanga pasina kana nzira yataikwanisa kuwana mhedzisiro yekukura yavaishuvira kupa kwavo kwakanyanya masisitimu. Ndine kusahadzika kushoma kuti ichi chaive chinhu chakakura mukurwa kwavo - uye ivo zvino vakamhan'arira kubhuroka mushure mekuona bhizinesi ravo richiderera pamusoro pemakore.

Agile Kushambadzira Rwendo

Kana bhizinesi rako richitarisira kugadzirisa nekukunda aya matambudziko, iwe unofanirwa kutora iyo kushambadzira kwekushambadzira maitiro. Iyi haisi nhau, isu tanga tichigovana agile kushambadzira nzira kwemakore mashoma ikozvino. Asi sezvo gore roga roga richipfuura, kukanganisa kwekushanduka kwekushambadzira kunoenderera kuchikanganisa mabhizinesi zvakanyanya. Hazvizotora nguva refu bhizinesi rako risati rave nebasa.

Key Performance Indicators wedzera kune bhizinesi redhijitari, kusanganisira kuzivisa, kubatanidzwa, masimba, kutendeuka, kuchengetedza, kusimudzira, uye ruzivo. Mune yedu yazvino infographic, isu takaratidzira rwendo rwatinotora vatengi vedu kuburikidza kuti tione kubudirira kwavo. Iwo matanho eedu Agile Kushambadzira Rwendo Sanganisira:

  1. Discovery - Chero rwendo rwusati ratanga, iwe unofanirwa kunzwisisa kuti uripi, zvakakupoteredza, uye kwauri kuenda. Wese mushandi wekushambadzira, mupi wemubhadharo, kana agency anofanira kushanda kuburikidza nechikamu chekutsvaga Pasina iyo, iwe haunzwisise nzira yekuendesa yako yekushambadzira zvinhu, maitiro ekuzviisa iwe kubva kumakwikwi, kana izvo zviwanikwa zvaunazvo.
  2. nzira - Iye zvino une maturusi ekuvandudza zano rekutanga rinoshandiswa kuzadzisa zvinangwa zvako zvekushambadzira. Zano rako rinofanira kusanganisira kuongororwa kwezvinangwa zvako, chiteshi, midhiya, mishandirapamwe, uye maitiro auchayera kubudirira kwako. Iwe uchazoda chirevo chegore negore cheumishinari, tarisiro yekota, uye pamwedzi kana pasvondo zvinoburitswa. Iri igwaro rinogumbuka rinogona kuchinja nekufamba kwenguva, asi rine kutenga-mukati kwesangano rako.
  3. Kutevedzera - Nenzwisiso yakajeka yekambani yako, yako musika kumisikidzwa, uye zviwanikwa zvako, wagadzirira kuvaka hwaro hweyako yedhijitari yekushambadzira zano. Kuvapo kwako kwedhijitari kunofanirwa kuve nezvose zvishandiso zvinodiwa kuti uite uye kuyera ako ari kuuya ekushambadzira matangi.
  4. kuuraya - Zvino izvo zvese zvave munzvimbo, inguva yekuita marongero awakagadzira uye kuyera maitiro avo ese.
  5. Optimization - Cherekedza iyo inotonhorera honye iyo isu takaisanganisira muiyo infographic iyo inotora yedu yekukura zano uye inoitakura ichidzokera kuDiscovery zvakare! Iko hakuna kupera kweiyo Agile Kushambadzira Rwendo. Kana iwe uchinge wauraya? Yako yekushambadzira zano, iwe unofanirwa kuyedza, kuyera, kugadzirisa, uye kuigadzirisa pamusoro? Nguva yekuenderera kuwedzera huwandu hwayo kune rako bhizinesi.

Ramba uchifunga kuti urwu ndirwo rwendo rwakazara, kwete gwara rekushandisa kuita uye kuita kushambadzira kwekushambadzira mazano. Imwe tsime rakanyatsotsanangurwa ConversionXL's Maitiro ekushandisa sei Scum yeAgile Kushambadzira.

Isu tanga tichida kuenzanisira hukama pakati pezvikamu zvepakati cherwendo rwako uye izvo zvinhu zvinofanirwa kuongororwa sezvo iwe uchifamba kuburikidza neye cosmos yekushambadzira kwedhijitari. Ndinovimba unonakirwa neiyi infographic zvakanyanya sekufara kwatakaita nekuishandisa pairi mwedzi wapfuura! Ndiyo hwaro hweumwe neumwe wedu wekuita nevatengi.

Ini ndakagadzirawo Yekushambadzira Initiative Worksheet kuti ikubatsire kuronga kwako kushambadzira kuedza uye kuve nechokwadi chekuenderana pamwe neako akazara makambani zvinangwa.

Dhawunirodha Kushambadzira Initative Worksheet

Ive neshuwa yekudzvanya izere vhezheni kana iwe uchinetseka kuiverenga!

Agile Kushambadzira Rwendo DK New Media

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