Nheyo dzeInoshanda Yenzvimbo Yekushambadzira Strategy
Tiri kushanda nemupi weSaaS anovaka auto dealer mawebhusaiti. Pavanenge vachitaura kune vangangove vatengesi, tanga tichiongorora tarisiro yavo 'yekuvepo kwekushambadzira kwepamhepo kuti tivabatsire kunzwisisa mapundu mune yavo. digital marketing marketing strategy uye kushandura nzvimbo yavo yepaiti kuchabatsira mukuwedzera kudzoka kwavo pakudyara (Royi).
Iyo Yenzvimbo Yekushambadza Strategy Yakasiyana Sei?
Local and nzira dzekushambadzira dzemadhijitari inogona uye inowanzo pindirana, asi kiyi kune zano renzvimbo iri kuisa pamberi pemamwe nzira dzekushambadzira pane dzimwe. Heano mimwe misiyano yakakosha:
- Vatereri vakanangwa: Mazano ekushambadzira emunharaunda anonangidzirwa kune vateereri venzvimbo, kazhinji mukati meimwe radius yenzvimbo chaiyo kana mukati menzvimbo yakati. Nekune rimwe divi, kushambadzira kwedhijitari kunogona kuve kwenzvimbo, yenyika, kana yepasirese, kunanga chero munhu ane internet.
- Zviteshi Zvakashandiswa: Kushambadzira kwemuno kunogona kushandisa nzira dzekushambadzira dzechinyakare senge mapepanhau emuno, redhiyo, tsamba yakananga, zviitiko zvemuno, kana kushambadza kwekunze kuwedzera kumatanho edhijitari. Kushambadzira kwedhijitari kunotarisa pamatanho epamhepo senge social media, email, injini dzekutsvaga, mawebhusaiti, uye kushambadzira zvemukati.
- Personalization: Nekushambadzira kwenzvimbo, mabhizinesi anowanzo kuve nekunzwisisa kwakadzama kwenharaunda yavo, zvichivabvumira kuti vagadzirise mameseji avo zvichienderana nezvinodiwa munharaunda, zviitiko, uye tsika. Kushambadzira kwedhijitari, kunyangwe ichigona kuve munhu, kazhinji inotarisa kune vateereri vakakura uye inogona kunge isina mwero wakafanana wenzvimbo nuance.
- SEO Isu: Kushambadzira kwemuno kazhinji kunovimba zvakanyanya nemunharaunda SEO, vachivavarira kuonekwa mukati pedyo neni kutsvaga kana mupeki yemepu. General kushambadzira kwedhijitari inogona kutarisa zvakanyanya paSEO, ichivavarira kuoneka mukutsvaga zvisinei nenzvimbo yemutsvagi.
- Mutengo uye ROI: Kushambadzira kwenzvimbo dzimwe nguva kunogona kuve kwakadhura uye kuburitsa ROI yepamusoro kune mabhizinesi anongoshanda mune imwe nzvimbo. Kusiyana neizvi, kushambadzira kwedhijitari kunogona kusvika kune vateereri vakakura, asi zvinogona kusanganisira mamwe makwikwi uye mutengo wepamusoro wekushambadzira.
- Kubatana kweVatengi: Kushambadzira kwemuno kunogona kupa mikana yakawanda yekutarisana kumeso nevatengi, sekusimudzira muchitoro kana zviitiko zvemuno. Kushambadzira kwedhijitari kunovimba nekuita kwepamhepo, sekudyidzana kwesocial media, email kutaurirana, uye webhusaiti chats.
Kiyi pakugadzira nzira yekushambadzira kuziva maitiro evatengi pavanenge vachitsvaga kana kuwana bhizinesi remuno. Google yakaongorora maitiro uye yakaona iyo micro-nguva apo vatengi vakanga vakagadzirira kuwana bhizinesi remunharaunda:
- Ndinoda kuziva - kutsvaga ruzivo nezvedambudziko chairo uye kuwana mhinduro. Kana bhizinesi rako rakakoshesa zvemukati, vanowanzo ziva iwe sechiremera uye vanotsvaga rubatsiro rwako.
- Ndinoda kuenda - kutsvaga mabhizinesi emunharaunda nenzvimbo uchishandisa mepu, injini dzekutsvaga, social media, kana madhairekitori emunharaunda.
- Ndinoda kuita - kutsvaga zviitiko kana zviitiko zvinogona kuitwa munharaunda.
- Ndinoda kutenga -kutsvagira kana kutsvaga chigadzirwa chekutenga kana kusimbisa bhizinesi rauri kufunga kuita bhizinesi naro.
Ngatiburitsei izvi pasi pemienzaniso mishoma yemakambani ebasa remunharaunda kana masaiti ezvitoro:
Mota Dzakashandiswa
- Ndinoda kuziva – what’s the payment for a ,000 used car?
- Ndinoda kuenda - Ndivanaani vepamusoro vatengesi vemotokari dzakashandiswa dzakandikomberedza?
- Ndinoda kuita -Ndinogona kuronga bvunzo yekutyaira online?
- Ndinoda kutenga – Ndiani ari kutengesa yakashandiswa Honda Accord pedyo neni?
Roofer
- Ndinoda kuziva - Ndinoita sei dambudziko rekudonha padenga rangu?
- Ndinoda kuenda - Ndivanaani vari pamusoro-soro pamatenga vakandipoteredza?
- Ndinoda kuita - Pane munhu angauya kuzoongorora uye kutora denga?
- Ndinoda kutenga - Ndiani anoisa matenga nemageta pedyo neni?
Attorney
- Ndinoda kuziva - Ndinotanga sei bhizinesi mudunhu rangu?
- Ndinoda kuenda - Ndivanaani vane magweta epamusoro-soro ebhizinesi akandikomberedza?
- Ndinoda kuita - Ndonyoresa kupi bhizinesi rangu?
- Ndinoda kutenga - Yakawanda sei kutanga bhizinesi mudunhu rangu?
Pasinei neindasitiri yauri mairi, aya madiki-nguva anoputsika kuita matatu ekutanga mazano ayo ega ega anofanirwa kunge ari kuendesa:
Local Citations
Citation inoreva chero kutaurwa pamhepo kwezita, kero, uye nhamba dzerunhare dzebhizinesi renzvimbo. Citations inogona kuitika pamadhairekitori ebhizinesi emuno, pamawebhusaiti uye maapplication, uye pasocial platform. Ivo havafanire kupa chinongedzo kumashure kune ako mawebhusaiti kuti ave akakosha.
Citations chinhu chakakosha mukutsvaga injini ranking algorithms. Injini dzekutsvaga dzakaita seGoogle dzinoshandisa zvinyorwa kana uchiongorora chiremera chepamhepo chebhizinesi. Ivo vanoona imwe neimwe ratidziro sevhoti yekuvimba mukukodzera uye kukosha kwebhizinesi.
Kune marudzi maviri makuru ezvinyorwa:
- Mazita Akarongwa: Apa ndipo pane ruzivo rwebhizinesi rako (NAP: Zita, Kero, Nhamba Yerunhare) inopihwa pane bhizinesi rekunyora dhairekitori seYelp, TripAdvisor, kana Google Bhizinesi.
- Unstructured Citations: Apa ndipo panotaurwa nezveruzivo rwebhizinesi rako, pamwe mukupfuura, pane chero saiti - senge webhusaiti yenhau, blog, kana musocial media.
Izvo zvakakosha kuti mabhizinesi emuno atore zvirevo zvawo kuti ave nechokwadi uye nekuenderana, sezvo kusawirirana kunogona kukanganisa SEO. Izvi zvinowanzonzi NAP kuwirirana (Zita, Kero, Nhamba Yenhare), uye ndicho chimwe chezvinhu zvakakosha zvekuisa zvakanaka mumigumo yekutsvaga yemuno. Citations zvakare inobatsira vashandisi veInternet kuwana mabhizinesi emunharaunda uye zvinogona kukonzera zvakanangana newebhu traffic kutumira.
Pane matatu akakwana anofanirwa-kuve mune iyi mamiriro:
- Google Bhizinesi -Gadzira uye chengetedza Google Bhizinesi Peji uye ramba uchiichengeta kuitira kuti iwe urikushingairira kukwikwidza Mepu Kurongedza of SERPs. Kunyange ivo vasina chikamu chakakosha chemusika, ndingakurudzirawo kunyoresa pa Nzvimbo dzeBing. Chimwe chinhu chakanaka kuwiriranisa account yako yeBhizinesi reGoogle kuaccount yako yeBing Nzvimbo. Chinhu chakakosha chekutonga bhizinesi rako peji ndeye kupindura kune zvese zvakumbirwa. Google inoratidza chikamu chemhinduro yako uye inogona kuishandisa sechiyero chegorogorith yemepu pack… saka kunyangwe zvikumbiro zve spam zvakaitwa kuburikidza nepeji rako ZVINOFANIRA kupindurwa (Ndinoziva kuti mbeveve).
- Kunyora Management - Ita shuwa kuti bhizinesi rako rakanyorwa pane ese ari pamutemo uye ane mukurumbira madhairekitori ebhizinesi ane zita rinoenderana, kero, uye nhamba dzenhare.
- Ongorora Management -Kutora wongororo kwakakosha kuti uwedzere kuoneka kwako paMepu Pack mhinduro dzemepu kana kutsvaga kunosanganisira chikamu chenzvimbo (semuenzaniso. Gweta riri pedyo neni).
- Chigadzirwa Management - Kana uchishanda yemuno yekutengesa chitoro, unogona kunyora uye kuwiriranisa zvigadzirwa zvako uye hesita uchishandisa pointy. Izvi zvinogonesa vashandisi kutsvaga chigadzirwa nekuchiwana pedyo.
Pamusoro pezvo, ndinokurudzirawo kuchengetedza huvepo mhiri evanhu vezvenhau. Nepo iwe usiri kuvaka yako nharaunda, kuve neanoshanda social media kuvapo kwauri kugovera zvemukati zvinowedzera kuoneka kwako, nekupa zviratidzo zvekuvimba senge ruzhinji rukudzo, zvitupa, uye kudyidzana, pamwe nekupindura kune zvinonetsa mutengi kwakakosha mukutonga kwako. mukurumbira.
Nzvimbo Yakagadziridzwa Webhusaiti
Kuve newebhusaiti yakagadziridzwa yekutsvaga, inoratidza kukosha kwako kwakasarudzika, kunobatsira tarisiro kuvaka kuvimba nesangano rako, uye inoita kuti shanduko yakakosha pakubudirira kwako. Webhusaiti yako ichawanikwa uye inoshandiswa nevanotarisira munzira shoma dzakasiyana:
- Kugutsikana -Sezvo tarisiro inokuzivisa iwe sekambani inoshanda yekuita bhizinesi nayo, ivo vanozoda kuenda kune yako saiti kunosimbisa ruzivo uye kuona kana iwe uchikodzera kana kwete.
- ruyamuro - Vashanyi vazhinji vekutsvaga vanogona kusvika panzvimbo yako kuburikidza nezvirimo zvawagadzira izvo zvinogona kuvabatsira kutsvaga mhinduro kana chigadzirwa chinobatsira padambudziko ravo.
- zvinodiwa - Setarisiro yekuongorora zvirimo zvesaiti yako, vari kutarisa kuti vaone kana uchienderana nezvinodiwa zvavangave nazvo - kusanganisira mitengo, vimbiso, nezvimwe.
- Kutendeuka -Iyo tarisiro yakagadzirira kuita bhizinesi uye inoda kusvika kwauri.
Kuti uzadzise chimwe nechimwe chezviitiko izvi, pane zvimwe zvakakosha zvinodiwa kukwirisa webhusaiti yako yemuno:
- Mobile-Kutanga -Kutsvaga kwakawanda kwenzvimbo (kunze kwezvimwe) kunoitwa kuburikidza nenharembozha. Izvo zvakakosha kuti saiti yako iite mobile-inopindura. Izvi zvinogona kushandiswa nyore nyore kushandiswa Google's mobile-inoshamwaridzika bvunzo.
- akachengeteka -Kuve nesaiti yakachengeteka ine zvinhu zvese zvakachengeteka kwakakosha kuti saiti yako inyore uye iratidzwe mumigumo yekutsvaga ... pamwe nekuona kuti chero data rakagovaniswa netarisiro rinotumirwa zvakachengeteka kune server(s).
- zvinenge -Kumhanya hakusi kungokosha kune yako saiti kunyoreswa zvakanaka, zvakare yakanakira mushandisi ruzivo. Kana uri kushandisa Google Search Console, unogona kutarisa yako saiti kuburikidza Google's Core Web Vitals. Kune masaiti ausiri ako, ungangoda kushandisa Chiedza che Chrome or Mapeji akajekeswa.
- Trust Zviratidzo -Sevashandisi vanomhara pane yako saiti, ivo vanoda kuona zviratidzo zvekuvimba. Tinokurudzira zvikuru Elfsight kuratidza ako akanakisa wongororo zvine simba pane yako saiti. Isu tinokuridzirawo mibairo, zvitupa, kudyidzana, garandi, nezvimwe kuti zvese zviratidzwe zvine mukurumbira pamapeji ese. Kana wanga uri mubhizinesi kwemakore akati wandei, iwe unofanirwa kunge uchisimudzira izvo zvakare.
- Akapfuma Snippets - kusanganisira Schema markup, inogona kubatsira zvakanyanya mabhizinesi emuno nekupa ruzivo rwakadzama nezve bhizinesi zvakananga mumhedzisiro yekutsvaga. Izvi zvinobatsira kuvandudza kuoneka uye kudzvanya-kuburikidza nechiyero chezvinyorwa zvekutsvaga kwavo.
- Zviri Raibhurari -Kunyora toni yekudzokorora mablogiki zvinyorwa nezve izvo zvisina munhu ari kuverenga kana kugovera zvese kutambisa nguva uye zvinogona kunge zviri kukukuvadza. Gadzira raibhurari yemukati ine ruzivo rwakakosha uye rwakakosha rwunonanga kune zvigadzirwa nemasevhisi auri kutengesa.
- Kutendeuka - Webhusaiti isina kugona kune muenzi kuenda kufona, isa nguva yekusangana, taura, zadza fomu, kana kunyange email iwe kubva kune yega peji haisi kuzobatsira bhizinesi rako. Peji rega rega rinofanirwa kunge riine nzira dzakawanda dzekushandura tarisiro kuita mutengi uye iwe unofanirwa kupindura nekukurumidza sezvinobvira kuzvikumbiro zvavo.
- Kurera - Dzimwe nguva vatengi nemabhizinesi vari kutsvaga mhinduro asi havana kugadzirira kutenga. Kuve nemaitiro ekutora email kana nhamba dzenharembozha dzetsamba, zvinopihwa, kana kumwe kufambiswa kwemashoko inzira huru yekutyaira vangangove vatengi kudzoka murwendo rwevatengi.
Webhusaiti yakanaka iyo inosanganisira yakasarudzika mushandisi ruzivo pamwe nezvirimo zvinosimudzira kuvapo kwenzvimbo kwakakosha. Kune a ton mamwe maficha chero saiti zvinogona kusanganisira, asi hazvisi nguva dzose dzakakosha kune imwe nzvimbo yekutengesa nzira.
Pamwe chete nekugovera mapikicha edunhu renzvimbo, tinovaka matinji akajairika anoratidza maguta anoshandirwa nebhizinesi remuno pamwe nerumwe ruzivo rwuri pamusoro. Chinangwa ndechekuona kuti munhu wese anoshanya anoona kuvepo kwerudzi rwemhando uye kuti zvirimo zvakaiswa padunhu pamwe nepamusoro.
Off-Site Kutaurwa uye Kusimudzira
Kuve nechokwadi chekuti magwaro avakwa, ongororo dzinogadzirwa, uye kuve newebhusaiti huru haisati yakwana kuti uwedzere mukana wekutora vatengi vedunhu. Iwe unofanirwa kunge uchiendesa kunze-saiti yekushambadzira nzira zvakare, kusanganisira:
- Public Relations -Mamwe mawebhusaiti ane chiremera chakanyanya icho Google inocherekedza kuti iite masaiti emuno. Nzvimbo dzehurumende, masaiti enhau, uye mablogiki ndiwo ane simba masosi ebacklinks, zvinyorwa, uye vateereri vakakodzera. Kuve nekuenderera mberi nekutaura munzvimbo kuti uwane kutaurwa, kubvunzurudza, uye mameseji evaenzi zvinogona kutyaira zvakanyanya.
- YouTube -Pamwechete nekuve vhidhiyo yekutambira chikuva, YouTube ndiyo yechipiri pakukura injini yekutsvaga uye sosi huru yekudzosera kumashure kune webhusaiti yekambani yako. Kugadzira mavhidhiyo anomanikidza anosuma kambani yako, vanhu vako, uye kupa zano rakakosha anogona kutyaira chinzvimbo, traffic, uye shanduko. Kusanganisira nzvimbo yedunhu kuchaita kuti izivikanwe nekukurumidza sebhizinesi renzvimbo.
- Local Ads -Kushandisa kukwidziridzwa kwakabhadharwa pamainjini ekutsvaga, kuratidza ads panzvimbo dzedunhu, uye zvemagariro media posts zvinogona kutyaira ruzivo uye kutora kune bhizinesi rako renzvimbo. Kumakambani ane chekuita nemabasa epamba, Google inotopa vimbiso pamabhizinesi akavimbiswa, ane inishuwarenzi ebasa repamba zvandinokurudzira kambani yese yebasa repamba kuti inyore nayo. Kana ukasadaro, ads ako haaonekwe.
- Zviitiko uye Sponsorships -Usatore pasi maitiro e-mu-munhu zviitiko kuvaka ruzivo rwemhando uye kuwana tarisiro huru. Masangano emahara, masemina, makosi ekudzidzisa, makiriniki, dzimba dzakavhurika, uye kumwe kukwidziridzwa kunopa mukana unoshamisa wekusvika kune yako tarisiro yenzvimbo. Tisingarevi kuwana vanhu vako kana mhando yekusimudzirwa pamawebhusaiti echiitiko.
- yekukwanisa - Izwi remuromo (PTO) inogara iri yakakosha inbound zano kune chero bhizinesi rine mukurumbira. Kana iwe uchigona kubatanidza affiliate kushambadzira kana kutumira kushambadzira zvinongedzo zvinokurudzira uye kunyange kupa mubairo mutengi wako wazvino kuti akubatsire kuwana bhizinesi idzva, iwe unowana zvirinani zvinotungamira mukurera.
Ehe, iyi haisati iri rondedzero yakazara yemaitiro ekushambadzira aunogona kuendesa… ingori hwaro hwehushoma hwaunofanirwa kunge uchigadzirira uye nekuita. Kana iwe uchida rubatsiro mukugadzira uye kuita yako yemunharaunda kushambadzira zano, DK New Media anogara aripo kuti abatsire!
Mazano Ekuendesa Yako Yenzvimbo Yekushambadzira Strategy
Isu tanga tichiita ongororo kune vangangove vatengi vekushambadzira vemunharaunda uye taida kupa mamwe matipi:
- uridzi -Zvakakosha kuti bhizinesi rako ive muridzi wese kwese kwenzvimbo yako yekutsvaga zano. Izvo hazvireve kuti iwe unoita zano, asi kuti sangano rako rine muridzi pamusoro pedomeni yako marekodhi, masocial media mapeji, dhairekitori zvinyorwa, nhamba dzenhare, yakabhadharwa yekutsvaga account, analytics… zvese. Iwe unogona kugara uchipa mukana kune aya maakaundi kune yako agency, asi usambofa wakaregedzesa muridzi. Heinoi muenzaniso: Munhu anotarisira haasi yake yakabhadharwa account yekutsvaga asi haasi kufara nemhedzisiro yesangano ravo. Pane kuti isu tisvike kuaccount yavo yazvino ine ruzivo rwakakosha, mhando yemhando, uye nemukurumbira… isu tichafanirwa kutanga patsva. Izvi zvinotora nguva nemari kuti account yavo ikwire zvakanaka.
- Hunyanzvi - kashoma, kana zvisingaite, kuwana agency inova mutengesi, yepakati, uye chiteshi agnostic. Izvi zvinoreva kuti iyo agency inozoshandisa nzira dzavanenge vakasununguka nadzo uye kwete hazvo iyo yakakodzera bhizinesi rako nevatengi vako. Muenzaniso kushambadzira kwesocial media. Isu tinoona makambani mazhinji achihaya vesocial media vatengesi vemukati kana vekunze agency kungoona kuti haisi svikiro rinoita kutyaira shanduko. Izvi zvinoreva kuti mari inogona kushandiswa zviri nani pane mamwe mazano. Kuwana omnichannel, mutengesi-agnostic yekushambadzira agency kwakakosha. Vazhinji (sa DK New Media) ichashanda nevamwe vako vanopa mazano… asi isu tichazvidavirira kune imwe nzira yekushambadzira yakabatana.
- inivhesitimendi - Kutengesa is mari uye inofanira kuyerwa nenzira iyoyo. Touting kubatanidzwa, kutaura, maonero, uye retweets zvakanaka kana iwe uchikwanisa kubatanidza madotsi kune icho chiitiko uye kutendeuka chaiko. Wese mutengi wechikwata chekushambadzira, wemukati kana wekunze, anofanirwa kunzwisisa zvizere rwendo rwako rwemutengi uye makiyi ekuita zviratidzo (KPI's) yebhizinesi rako uye enzanisa chiitiko chavo kune izvo zvinangwa.
- Nemakore - Kana iyo agency yako ikaisa zvinotarisirwa pane yako Royi, ungada kutsvaga mumiriri mutsva. Wese mutengi akasiyana, dunhu rega rakasiyana, indasitiri yega yega yakasiyana, uye wese anokwikwidza akasiyana. Zvakanaka kubvunza mubvunzo, asi mhinduro inofanira kunge iri yekuti une basa rekuita uye mukati memwedzi mishomanana unofanira kunge uchiwana mufananidzo wakajeka wekuti zano riri kushanda sei, chii chinoda kugadziriswa, uye kuti ROI inogona kuwanikwa sei. Kukumbira sangano renguva yeROI kwakafanana nekubvunza Chiremba asina kumbosangana newe kuti achaita sei kuti uve mutano. Hazviiti pasina kushanda nesimba.
- dzidzo -Kushambadzira ibasa rebhizinesi uye kana iwe uri muridzi webhizinesi, unofanirwa kunzwisisa marongero aro, nzira, masvikiro, uye hunhu hwevatengi vako uye maitiro. Kana iwe ukagovera kushambadzira kwako kune mumwe wekunze, tarisiro inofanira kunge iri yekuti vari kudzidzisa iwe nechikwata chako munzira!
Ndingakukurudzira kuti utibate kana uine kusahadzika pamusoro pekubudirira kwemaitiro ako ekutengesa emunharaunda. Tinogona kukupa kuongororwa kwekuedza kwako kwazvino kana isu tinogona kuisa pamwe chete uye kutumira zano rakazara kwauri.