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Typography Terminology: Kubva Apex kusvika Swash uye Gadzook Pakati… Zvese Zvaunoda Kuziva Nezve Mafonti.

Chido changu chikuru kukura, pandakanga ndisiri kupinda mudambudziko, kwaive kudhirowa. Ndakatotora makore akati wandei ekunyora makosi ndiri kuHigh School uye ndaichida. Inogona kutsanangura chikonzero nei ini ndichiwanzo kutumira zvinyorwa pamifananidzo, Illustrator, mifananidzo, uye mamwe magadzirirwo misoro. Nhasi, typography uye dhizaini yemafonti.

Typography uye Letterpress

Kana iwe uchida kutora nhanho kumashure munhoroondo yemafonti uye typography, iyi idiki firimu diki pane yakarasika art yeLetterpress.

Iyo Psychology yeMafonti

Mushure memakumi emakore ekushanda mune zvese zvakadhindwa nepamhepo, ndinotenda ndine ziso rakanaka rekugadzira kukuru uye mafonti anoita basa rinoshamisa mukuratidzwa kwechiratidzo, kumutsa mhinduro dzemanzwiro. Saizvozvo…

Haisi chete kutaridzika kwemavara kwakakosha kutariswa kwemhando, asi kutaridzika kwemafonti akasiyana kunogona zvakare kuve nemhedzisiro yepfungwa kune muoni. Nekushandura chimiro chefonti, kusarudza iro rinonyanya manzwiro font kana ine simba font, mugadziri anogona kuita kuti muoni anzwe uye apindure zvakasiyana kune mhando. 

Iyo Psychology yeMafonti
Psychology yeMafonti - Serif, Slab Serif, Sans Serif, Mazuvano, Script, Ratidza

Uchiri kusava nechokwadi nezve simba remafonti? Kune kunyange vhidhiyo yakasarudzika inopa iyo nhoroondo yemhando mafonti uye hondo. Uye, chokwadi, iva nechokwadi chekutarisa firimu Helvetica (pa iTunes neAmazon).

Mhando dzeMafonti uye Typographic Dhizaini

Tsanangudzo inoshamisa uye kugadzirwa kunoitwa mukugadzirwa kwemafonti ne vataipa. Heino yakanaka vhidhiyo diki pane typography… vanhu vazhinji havazive basa rese rinopinda mukugadzira mafonti uye kukosha kwakaita basa remafonti pakutumira mameseji.

Ivhidhiyo yakanaka yekutsanangura zvese zvimiro zvefonti, asi handingati ndinoda mafonti avanoshandisa muvhidhiyo. Ndaida kuigoverana newe zvakadaro! Nenzira iyo, kana iwe uchida kutsanangurira mugadziri wako kuti iwe unoda imwe nzvimbo pakati pemavara, unogona kutaura mutauro wavo woti, Tinogona kuedza kuwedzera kerning?

Typography inondinakidza. Tarenda revagadziri kukudziridza akasiyana mafonti uye kuratidza manzwiro hachisi chinhu chipfupi chekudadisa. Asi chii chinoumba tsamba? Diane Kelly Nuguid isa pamwechete iyi infographic kuti ipe nzwisiso muzvikamu zvakasiyana zvetsamba mukunyora:

Anatomy yeTypography

Typography Terminology Tsanangudzo

Asi pane zvakawanda, zvakawanda kune hunyanzvi hwekutaipa. Heano maitiro ese uye hunhu hwakagadzirwa kuita font na Typographers.

  1. Aperture - Iyo yekuvhura kana chikamu chakapfigwa chisina kunaka nzvimbo chakagadzirwa neyakavhurika kaunda.
  2. chakaderedzwa mutengo - Iyo yekumusoro yepamusoro nzvimbo yekubatanidza yeletafomu panosangana sitiroko mbiri; inogona kutenderedzwa, yakapinza / yakatwasuka, yakati sandara / yakatetepa, nezvimwe.
  3. Arc yeStem - Kurohwa kwakakombama kunoenderera nehunde.
  4. Kukwira - Chikamu chefonti chinokwira kupfuura kukwirira kwechimiro.
  5. ruoko - Kurohwa kwakatwasuka kusingabatane nehunde pane imwe kana maviri magumo.
  6. rambidza - Kurohwa kwakatwasuka mumavara A, H, R, e, uye f.
  7. Baseline - Kurongeka kwakatwasuka kwechigadziko chetsamba.
  8. mbiya -Sitiroko yakakombama inogadzira counter.
  9. kaunda -Iyo nzvimbo yakavharirwa zvishoma kana yakazara mukati memunhu.
  10. Muchinjikwa Stroke - Tambo inotambanudza kuyambuka / kuburikidza nesimbi yetsamba.
  11. Descend -Chikamu chechimiro icho dzimwe nguva chinodzika pasi pekutanga, kazhinji mune g, j, p, q, y, uye dzimwe nguva j.
  12. Nzeve – Sitiroko inoyerera kubva pamusoro pemavara madiki g.
  13. Foot - Chikamu chehunde chinosara pazasi rekutanga.
  14. Gadzook - Iyo yekushongedza iyo inobatanidza mavara maviri muLigature.
  15. Joint - Iyo poindi iyo sitiroko inobatana kune hunde.
  16. Kuziva - Iyo nhambwe pakati petsamba mushoko.
  17. Zvinotungamira - Iyo nhambwe iri pakati pekutanga kweiyo tambo yemavara kune inotevera.
  18. gumbo - Iyo pfupi, ichidzika sitiroko pane tsamba fomu.
  19. Ligature - Mabhii maviri kana anopfuura akabatana kuti aumbe munhu mumwe; kunyanya kushongedza.
  20. Kureba kwemutsara - Mangani mavara anokwana mumutsara usati wadzokera kumutsara unotevera.
  21. Loop - Chikamu chepasi chezasi g.
  22. Serif - Iwo mafungidziro anotambanudzira kubva kune makuru sitiroko emunhu. Sans serif zvinoreva pasina Serif muchiFrench. Serif-based fonts ave achizivikanwa kubatsira vanhu kuverenga nekukurumidza sezvo chimiro chezwi chichitsanangurwa zvirinani.
  23. bipito -Kurova kwakakombama kweh, m, uye n.
  24. Swash - Kuwedzera kwekushongedza kana kurova pane tsamba fomu.
  25. nhengo - Iyo yakakosha yakatwasuka, yekumira sitiroko mutsamba (kana diagonal kana pasina ma verticals).
  26. Kurohwa - Mutsetse wakatwasuka kana wakakombama unogadzira mbariro, maoko, madzinde, nembiya.
  27. chiteshi - Kupera kwechero sitiroko iyo isingasanganisi serif; inosanganisira bhora zviteshi (chimiro chedenderedzwa) uye finials (yakakombama kana tapered muchimiro).
  28. Vertex - Iyo poindi iri pazasi pehunhu panosangana magaro maviri.
  29. x-kukwirira - Kureba kwechimiro chechimiro (kusanganisa chero anokwira kana anodzika)

Janie Kliever akapa wechipiri infographic yeCanva iine imwezve tsananguro. Dzvanya pairi kuti ushanyire chinyorwa chavo kuti uone zvakadzama maonero eimwe neumwe.

typography mazwi

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Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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