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Tinogona Kufadza Kuuraya Iyo Yekutarisisa Span Ngano?

Edza sezvandinogona bvisa ngano yekudzikira kwekutarisa, inoramba ichitonga nzira dzakawanda kwazvo dzekushambadzira uye hurukuro huru. Saka, ndakashanda nemumwe wandaishanda naye pa Ablog Cinema kuburitsa yekutanga mune akateedzana emavhidhiyo anobvisa dzimwe ngano uye zvisirizvo pamhepo… pamwe nekuunza mamwe emarangi angu kuruzhinji.

Ita kuti mabhurogi ako ave mapfupi, mavhidhiyo mapfupi, uye magiraidhi ari nyore… runyorwa rwemazano anotyisa anoenderera mberi. Vatengesi havana kungoparadzira fungidziro yengano; yakaparidzirwawo nenhau huru dzenhau, kusanganisira Time magazine, Telegraph, the Guardian, USA Nhasi, New York Times, National Post, Harvard pa. US redhiyo, uye mubhuku rokutungamirira shoma.

Ugh.

Pasinei nekutenda kwakapararira pamusoro pekuderera kwekutarisisa, kumwe kutsvakurudza kunoratidza kuti vanhu vakuru nhasi vanogona iva nemafungiro ari nani kubasa zvichienzaniswa nemakumi emakore apfuura. Izvi zvinogona kuratidza maitiro apo IQs vasimuka, zvichiratidza kuvandudzwa kwehunyanzvi hwekuziva, kusanganisira kuisa pfungwa.

Nekutenda, imwe nhepfenyuro yakaita basa uye yakatsvaga nhema yekuti kutariswa kwevanhu kwaiperera… Iyo BBC. Munyori Simon Maybin akabata iyo yakanyorwa sosi yedhata - iyo National Center yeBiotechnology Ruzivo kuUS National Library yeMishonga, uye iyo Associated Press - uye havagone tsvaga chero chinyorwa yekutsvagisa inotsigira zviga.

Mune, zvakadaro, kumwe kutsamwa… Simon anozviona goridhe usave nekutarisisa kwenguva pfupi, kana!

Zviri Nezve Sarudzo!

Isu tave kurarama munyika umo zvese zviri kudiwa uye chaizvo pamagunwe edu. Heano mimwe mienzaniso:

  • Tsvaga Engine Optimization (SEO) - Ndakatsvaga rubatsiro pane imwe kodhi yandainyora. Ndakadzvanya mibairo mishoma yekutanga papeji yeinjini yekutsvaga uye handina kuwana zvandaitsvaga. Ndakabva ndanyorazve kutsvaga uye ndakazowana ruzivo rwandaida. Zvinoreva here kuti kutarisa kwangu kwaive kupfupi nekuti ndakapedza nguva shoma pane yega yega mhinduro? Aiwa zvaireva kuti dzaisava nebasa, uye ndakaramba ndichitsvaga ruzivo rwandaida kusvika ndariwana. Kutarisisa kwangu hakuna kumbozununguka kubva pabasa riripo… asi sarudzo dzakaita.
  • Audio neVhidhiyo -Ini ndinoda kuteerera podcasts uye kuona mavhidhiyo asi handina moyo murefu wekupuruzira kana kuzvisimudzira vatauri. Ini ndichasvetuka kuteerera kana kuona mavhidhiyo nguva dzose… kudzamara ndasvika kune mhedzisiro apo mhando nekugadzirwa zvinondipa zvandinoda. Uye ipapo, ndinogona kuteerera kwemaawa kana musoro wacho une ruzivo uye uchivaraidza. Isu tinorarama munyika yekuona zvakanyanya-pa-inoda vhidhiyo… hama, hapana nyaya dzekutarisisa pakupera kwesvondo kweMutambo weZvigaro zvoumambo!

AJ inoita basa rakakura rekugovera mavhidhiyo uko vateereri vanotarisirwa vari pakati pemakore mapfumbamwe negumi nemashanu! Kune ese enhoroondo, ekare ma curmudgeons akarwa nevechidiki kuti vateerere… uye aya YouTubers anogona kuwana mabhiriyoni emaonero emavhidhiyo dzimwe nguva anotora inopfuura awa.

Izvo zvevechidiki zvedu zvataive tisina sarudzo uye nyore.

Saka Izvi Zvinorevei Kune Vatengesi?

Hurukuro iyi inoita seinoratidza zvinhu zviviri zvinopindirana: kutarisisa kunogona kuve kupfupi pamabasa ekukurumidza kana kushandiswa kwenhau, pamwe nekuda kwehuwandu hweruzivo uye zvinokanganisa kubva kudhijitari media. Nekudaro, panogona kuve nekuwedzera kwekugona kuisa pfungwa pazvinhu zvine chekuita nebasa kana mabasa anoda kutariswa kwakasimba. Izvi zvinoratidza kuti nyaya haisi kungodzikisira kutarisisa chete asiwo kuti nharaunda dzemazuva ano dzeruzivo dzinokanganisa sei kugoverwa kwekutarisa.

Izvo zvakakosha kuti uzive kuti kunyangwe kutarisisa kuri kudzikira kwekukurumidza, kusimudzira-hupfumi nharaunda senge kubhurawuza pamhepo, kugona kutarisa zvakanyanya kunogona kunge kuri kuvandudza kana kuchinja nekuda kwekuoma kwemabasa uye kudiwa kwekuziva kwekuita basa kana kudzidza. Mamiriro acho akaoma uye ane mativi mazhinji, ane zvinhu zvakasiyana zvinopesvedzera kuti kutarisisa kunotariswa uye kunoitwa sei mumamiriro akasiyana.

Ndaizodenha vatengesi kuti vaende kune rimwe divi. Ipa zvakadzama zvinyorwa, matani ehuwandu, mazano anobatsira, infographics, mavhidhiyo, uye mapodcasts anonyura mumisoro yekufarira kune vateereri vako. Izvi hazvireve zvakare kuti haudi kutora pfungwa dzemumwe munhu mumasekonzi mashoma ekutanga. Iwe unofanirwa… uye wozovavimbisa kuti ruzivo rwavari kutsvaga ruchatsanangurwa zvizere, zvakadaro!

Tinokudziridza a raibhurari yezvinyorwa kune wese mutengi, uye idzi dzakadzika dive dzinoburitsa mhedzisiro yakanaka kwavari. Chokwadi… vamwe vashanyi vasina basa vanotarisisa vobva… asi tarisiro yekutsvaga ruzivo gara, kudya, kugovera, uye kuita ruzivo rwakapihwa. Kuti uhwine pane zvirimo, rega kuburitsa zvisingaperi nzizi dzezvinhu zvisina maturo uye ipa zvemhando yepamusoro, zvinodzidzisa zvemukati izvo zvinotsvakwa nevateereri vako!

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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