Nei Audio Kunze-Kwe-Kumba (AOOH) Inogona Kubatsira Kutungamira Shanduko Kure Kubva Kune Wechitatu-Bato Makuki.

Audio Kunze-Kwe-Kumba Kushambadzira uye Cookieless Remangwana

Isu takaziva kwenguva yakati kuti yechitatu-bato cookie chirongo haizogara yakazara kwenguva yakareba. Aya makodhi madiki anogara mumabhurawuza edu ane simba rekutakura toni yeruzivo rwemunhu. Vanogonesa vatengesi kuti vatevedze maitiro evanhu epamhepo uye kuwana kunzwisisa kuri nani kweazvino uye vangangove vatengi vanoshanyira mawebhusaiti emhando. Ivo zvakare vanobatsira vatengesi - uye avhareji mushandisi weinternet - zvakanyanya uye zvinobudirira kubata midhiya.

Saka, dambudziko nderei? Iyo pfungwa yakaunza kukike yechitatu-bato yakanzwika, asi nekuda kwekunetsekana kwedata, yave nguva yekuchinja inodzivirira ruzivo rwevatengi. MuUS, makuki achiri kuramba akabuda pane kupinda. Nekuti makuki anounganidza data rekubhurawuza, varidzi vewebhusaiti vanogona zvakare kutengesa iyo yakaunganidzwa data kune mumwe wechitatu bato, semushambadzi. Mapato echitatu asina kutendeseka akatenga (kana kuba) makuki edata anogona kushandisa ruzivo irworwo kuita humwe hutsotsi hwepamhepo.

Vatengesi vatotanga kufunga nezvekuti sarudzo dzekushambadzira dzedhijitari dzichachinja sei kana cookie jar yapera. Vashambadziri vanonyatsotevedzera sei maitiro? Vachabudirira sei kushambadzira kwakakodzera kune vavanovavarira vateereri? With Audio Kunze-kwe-Kumba (AOOH), vatengesi vanoshandisa attribution kuongorora kukosha kana ROI yematanho anobatanidza mabhureki kune vangangove vatengi.

Neraki, kune akasiyana-siyana epasi-funnel ekushambadzira matekiniki anoshandiswa nhasi anozowana kukosha mune post-cookie world. Indasitiri yekushambadzira ichiri kuongorora kuti ramangwana risina cookie rinotsamira pane zvakanangwa ads richataridzika sei. Ticharamba tiine ekutanga-bato makuki anogadzirwa neiyo host domain kuti titore analytics yevaridzi vewebhusaiti. Zvigadzirwa zvinogona kukwirisa kushambadzira kwakavakirwa pamamiriro ekunze, kutarisa pamunhu, uye vateereri vakananga zvichienderana nenzvimbo nenguva. 

Yekutanga-bato makuki haisiriyo yega mhinduro yekuunganidza nekuvaka ruzivo rwevatengi kuti vagadzirise kushambadzira kwakanangwa mishandirapamwe. Vatengesi nemhando vanoshandisa imwe nzira inoshanda: Audio Kunze-kwe-Kumba.

Personalization Pasina Yakavanzika Invasion

Pfungwa nyowani yekubatanidza yakanangwa kushambadzira madhidhiyo muzvitoro, AOOH inosanganisa mamiriro enzvimbo yekutenga nezvinhu zvekushambadzira zvinonzwika. Nekubatanidza aya ads muchirongwa cheAOOH musika, vatengesi vanogona kunzwika pasi-funnel activation senge. tenga, sero, kopani kusvika kune vatengi pakupera kwerwendo rwekutenga. 

MaBrand ari kushandisa AOOH yeanonyanya kushanda mu-chitoro mutengi ruzivo, kutepfenyura zviziviso zvechirongwa zvakananga kune vanotenga vatengesi, zvichikurudzira kutenga sarudzo panguva yekutenga. 

Kubatanidza AOOH seyo nzvimbo uye kusimudzirwa mukati memusanganiswa wekushambadzira inopa mukana wakakura wekurerutsira shanduko kubva kune yechitatu-bato makuki, kunyanya sezvo personalization uye data zvichiramba zvakakosha pakubudirira kwemushandirapamwe wekushambadzira gore rinouya. Brands nemadhipatimendi avo vanofanirwa kufunga kunze kwebhokisi uye kushandisa yakanangwa svikiro yakagadzirirwa kupa yakasarudzika, yakasarudzika zviitiko kune vatengi. 

Tekinoroji yeAOOH haidi data rako pachako kuti rishande nemazvo. Inotsigira kushambadzira kwemamiriro ezvinhu uye mhinduro dzechirongwa - uye pachinzvimbo chekuchera data remunhu wega shopper, rinotarisa pane-muchitoro mutengi ruzivo.

Iyo AOOH yepakati inosvika kune wese anotenga munzvimbo yezvidhinha-nedhaka. Yakagadzirirwa kungoshandiswa chete, haina kumbobvira yagadzirirwa kuve imwe-kune-imwe midhiya chiteshi. Iwe haufanirwe kunetseka nezve creepiness factor iripo neyechitatu-bato makuki nekuti AOOH inzvimbo-yakavakirwa, kwete mudziyo-chaiwo. Shopper demographics uye maitiro haabvi kubva kune yako data. Inobvumira vatengesi kuti vagadzirise uye vaunze zvemunhu muchitoro zviitiko vachitevedzera mutemo wekuvanzika.

Kubva pakuona kwechirongwa, AOOH inogara iripo uye yakagadzirira. Ichiri kutsamira paDemand-Side Platforms (DSPs) kunanga vateereri, AOOH inodzora nyika inokurumidza-kuva-isina kuki nekunangwa kwenzvimbo uye chigadzirwa pasherufu. Inguva yakakwana yekuti AOOH iwedzere kuvepo kwayo munzvimbo yechirongwa uye kuti vatengi vatore mukana wenharaunda yatiri. 

AOOH Inopa Vashambadzi Rubatsiro

Munyika yepasi-yechitatu-bato cookie, mabhureki anoshandisa AOOH achawana mukana. Panguva yechitatu-bato data anoita inogadzira huwandu hwakawanda hweruzivo nezve maitiro evatengi, inozviita nekuteedzera nhoroondo yese yekubhurawuza yevashandisi veinternet. Kufanana nedata rekutanga-bato, rinongounganidza ruzivo rwekuvaka hukama, AOOH inopa mukana wakakwana wekukura kuvimbika kwemhando uye kuvimba kwevatengi.

Wechitatu-bato makuki akagadzirwa sechishandiso chekubatsira mabhureki kunzwisisa vatengi vavo, kuunganidza ruzivo kubva kune data rakaunganidzwa kuti ripe yakasarudzika, yakanangwa online ad ruzivo. Kushaikwa kwekutarisa kwakafanana pamwe nekuwedzera kukuru kwedata rakaunganidzwa rinowedzera kune kusagadzikana kwevatengi nekungoti ingani ruzivo rwemunhu mabhureki anogona kuunganidza pasina mvumo yavo yakajeka. 

AOOH ichiri yakasarudzika asi haisi kutengesa brand trust. Nekuti inzvimbo-yakavakirwa odhiyo chiitiko mhinduro, AOOH inopa yakasarudzika mukana wekuzadzisa mamwe mameseji akasarudzika senge nharembozha kana yepanyama branding. Inosanganiswa zvisina mutsetse munzvimbo yevatengi - uye yakanyatso mira kuti iite basa rakabudirira rekutungamira mumashambadziro egore rinouya.

Patinonanga muna 2022, kushambadzira kwechirongwa kunoramba kuchidzidza uye nekushanduka. Denda rakawedzera bhajeti rehurongwa, uye kuwedzera kudiwa kwekuchinjika kucharamba kuchikurudzira kukurumidza ikoko. Saizvozvo…

Avhareji 2022 programmatic bhajeti yemadhora zana emabhiriyoni ichatungamira kukwira kunoshamisa kwevatengi kutenga zvinhu zvakakosha muchitoro. 

Programmatic Advertising Trends, Stats, & News

COVID-19 yakabatsira kukurudzira kukura kweodhiyo, zvese nekutepfenyura mimhanzi uye podcasts. Muna 2022, tiri kukwezva vatengi nekugadzira uye meseji mameseji munzvimbo yekutenga kuburikidza neAOOH. Yave nguva yekuparidza kukosha kweAOOH uye kudzidzisa vashambadzi nevashambadzi nezvemaitiro ayo akananga pakutengesa zvigadzirwa.

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