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Chii chinonzi Augmented Reality? AR Iri Kuendeswa Sei Kumakambani?

Kubva pakuona kwemutengesi, ini ndinotenda chokwadi chakawedzerwa (AR) ine mukana wakawanda pane chaiwo chaiwo (VR) Kunyange hazvo chokwadi chaicho chichititendera kuti tinzwe chiitiko chekunyepedzera, chokwadi chakawedzerwa chinosimudzira uye kudyidzana nenyika yatiri kurarama mairi. chokwadi uye akapa mienzaniso.

Kiyi yekugona kwekushambadzira ndiko kufambira mberi kwehunyanzvi hwekuita smartphone. Iine bandwidth yakawandisa, kumhanya kwekombuta iyo yakakwikwidza desktops makore mashoma apfuura, uye yakawanda yekurangarira - smartphone zvishandiso zviri kuvhura magonhi echokwadi chakawedzerwa kugamuchirwa nekusimudzira. Muchokwadi, pakupera kwa2017, 30% yevashandisi ve smartphone vakashandisa app yeAR… vanopfuura mamirioni makumi matanhatu muUS chete.

Chii chinonzi Augmented Reality?

Kuwedzera kwechokwadi tekinoroji yedhijitari inoputira zvinyorwa, mifananidzo kana vhidhiyo pamusoro pezvinhu zvinooneka. Pakati payo, AR inopa mhando dzese dzeruzivo senge nzvimbo, kutungamira, kutaridzika, odhiyo uye kumhanyisa data, uye kuvhura nzira yeiyo chaiyo-nguva mhinduro. AR inopa nzira yekuvhara musiyano uripo pakati peiyo chiitiko chemuviri uye nedhijitari, ichipa masimba mabhenji kuti aite zvirinani nevatengi vavo uye kutyaira mhedzisiro yemabhizinesi mukuita.

AR iri Kuendeswa Sei Kwekutengesa uye Kushambadzira?

Zvinoenderana neshumo ichangoburwa neElmwood, matekinoroji ekuenzanisa seVR neAR akaiswa kuti ape kukosha kwekukurumidza kunyanya kune zvitoro nevatengi mhando munzvimbo mbiri dzakakosha. Chekutanga, ivo vanozowedzera kukosha kwavanosimudzira ruzivo rwemutengi wechigadzirwa chacho. Semuenzaniso, nekugadzira ruzivo rwechigadzirwa chakaomarara uye zvimwe zvakakosha zvemukati zvinonyanya kuita kuburikidza nekutamba, kupa nhanho-ne-nhanho kudzidzisa, kana kupa hunhu hwekuzvibata, senge panyaya yekutevedzera mushonga.

Musika weAR wakazara unofungidzirwa kukura zvakanyanya, uye mamwe masosi anofungidzira kuti anosvika madhora 198 bhiriyoni panosvika 2025. Kukura uku kuchaita kuti kuwedzere kugamuchirwa pakati pemakambani eFortune 500, sezvavanotsvaga kuwana mari pamaitiro matsva uye matsva ekushambadzira.

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Chechipiri, matekinoroji aya anozosimuka kwaanogona kubatsira mhando kuzivisa uye kushandura nzira iyo vanhu vanoona iyo mhando nekugadzira yakapfuma, inopindirana zviitiko uye inomanikidza rondedzero usati watenga. Izvi zvinogona kusanganisira kugadzira kurongedza chiteshi chitsva chekubatana, kuvhara mukaha uripo pakati pekutenga online uye kwepanyama, uye kuunza kushambadzira kwechinyakare kuhupenyu nenyaya dzine simba dzemhando.

Kuwedzera Kwechokwadi Kwekushambadzira

Mienzaniso yeAugmented Reality Maitiro Ekutengesa uye Kushambadzira

Mumwe mutungamiri ndiye IKEA. IKEA ine app yekutenga iyo inokutendera kuti ufambe zviri nyore nyaya yavo uye uwane zvigadzirwa zvawakaona uchibhurawuza kumba. NeIKEA Nzvimbo yeIOS kana Android, app yavo inobvumira vashandisi zvachose nzvimbo IKEA zvigadzirwa munzvimbo yavo.

Amazon yakatevera muenzaniso ne AR maonero ye iOS.

Pepsi Max akatanga chirongwa cheAR chinonzi satendeseka muna 2014, iyo yakashandura chiteshi chebhazi muLondon kuita chiitiko cheAR. Mushandirapamwe uyu wakaratidza zviitiko zvakasiyana-siyana, zvakaita semeteor stereki, robhoti hombe, uye ingwe inofamba mumugwagwa, zvichishamisa vapfuuri. Iyi danidziro yekuvandudza yakagamuchira mamirioni ekuona pasocial media uye yakagadzira yakakosha buzz yePepsi Max.

L'Oreal's Gadzirisa Bvudzi Rangu app inoshandisa tekinoroji yeAR kubvumira vashandisi kuyedza pane akasiyana mabvudzi uye mavara ebvudzi vasati vazvipira kuchinja. Iyo app yakawedzera kubatanidzwa kwevashandisi uye yakatungamira kune ruzivo rwekutenga sarudzo.

Mumwe muenzaniso pamusika ndeye Yelp chimiro mune yavo Mobile Anwendung anonzi Monocle. Kana iwe ukakanda iyo app uye ukavhura iyo yakawanda menyu, iwe unowana imwe sarudzo inonzi monocle. Vhura Monocle uye Yelp zvinoshandisa nzvimbo yako, nzvimbo yefoni yako, uye kamera yako kufukidza data ravo zvichionekwa kuburikidza nekamera kuona. Chaizvoizvo inotonhorera - ndinoshamisika kuti havataure nezvazvo kazhinji.

AMC Theatre inopa nharembozha application izvo zvinokutendera kuti unongedze pane posita uye tarisa kuona kwemuvhi.

Makambani anokwanisa kushandisa avo augmented real application vachishandisa ARKit yeApple, ARCore yeGoogle, kana Hololens yeMicrosoft. Makambani ekutengesa anogona zvakare kutora mukana we Kuwedzera kwe SDK.

Kuwedzera Kwechokwadi: Kare, Nhasi, uye Ramangwana

Heano muongororo wakanaka mune infographic, Chii chinonzi Augmented Reality, yakagadzirwa na vexels.

Chii chinonzi Augmented Reality?

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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