Apple iOS 14: Yakavanzika Dhata uye iyo IDFA Amagedhoni

KuWWDC gore rino, Apple yakazivisa kuderera kweIOS Users 'Identifier yeVashambadziri (IDFA) pamwe nekuburitswa kweIOS 14. Pasina kupokana, uku ndiko kushanduka kukuru mukushambadzira kweapp mobile app ecosystem mumakore gumi apfuura. Kune yekushambadzira indasitiri, kubviswa kweIDFA kuchasimudzira uye nekugona kuvhara makambani, uku ichigadzira mukana unoshamisa kune vamwe. Tichifunga kukura kweiyi shanduko, ndakafunga kuti zvaizobatsira kugadzira

Sangana nevatyairi vatatu veMushandisi Kuwana Campaign Performance

Kune nzira dzakawanda dzekuvandudza mushandirapamwe. Zvese zvinhu kubva paruvara parunhare rwekuita bhatani kuyedza chikuva nyowani zvinogona kukupa zvirinani mhedzisiro. Asi izvo hazvireve kuti yega UA (YeMushandisi Kuwana) yekumisikidza zano iwe yauchamhanya mhanya nayo yakakodzera kuita. Izvi zvinonyanya kuitika kana uine zviwanikwa zvishoma. Kana iwe uri muchikwata chidiki, kana uine zvipingamupinyi zvebhajeti kana zvipingamupinyi zvenguva, izvo zvinogumira zvinokutadzisa kuedza

2019 Nhema Chishanu & Q4 Facebook Ad Playbook: Maitiro Ekugara Unoshanda Kana Mari Dzikwira

Nguva yekutenga zororo yasvika. Kune vashambadziri, Q4 uye kunyanya vhiki rinotenderedza Chishanu Chishanu haina kufanana chero imwe nguva yegore. Shambadziro inodhura kazhinji spike ne25% kana kupfuura. Makwikwi ekugadzirwa kwehunhu anotyisa. Ecommerce vashambadziri vari kubata yavo boom nguva, nepo vamwe vashambadzi - semitambo yemafoni uye maapplication - vari kutarisira kungovhara gore rakasimba. Kunonoka Q4 inguva yakanyanya kubatikana yegore ye

Rwezviri: Ad Kugadzira iyo Inotyaira ROI pane Facebook uye Instagram

Kumhanyisa inoshanda Facebook ne Instagram kushambadzira mishandirapamwe inoda sarudzo dzakanakisa dzekutengesa uye yekugadzira kushambadzira. Kusarudza izvo zvakanaka zvinoonekwa, kopi yekushambadzira, uye mafoni-ku-chiito zvinokupa iwe yakanakisa kupfura pakuzadzisa zvinangwa zvemushandirapamwe. Mumusika, kune zvakawanda zvehype kunze uko nezve nekukurumidza, nyore kubudirira paFacebook - kutanga, usazvitenge. Facebook kushambadzira inoshanda zvakanyatsonaka, asi inoda nzira yesainzi yekugadzirisa uye nekuvandudza macampaign zuva rese, mazuva ese.