Shanduko yedhijitari yakawedzera muna 2020 nekuti yaifanira kudaro. Iyo denda rakaita magariro ekuparadzanisa maprosesa akakosha uye akamutsidzira online zvigadzirwa zvigadzirwa uye kutenga kune mabhizinesi nevatengi zvakafanana. Makambani akange asati ave neakasimba ekuvapo kwedhijitari akamanikidzwa kukudziridza imwe nekukurumidza, uye vatungamiriri vebhizimusi vakatamira kuti vawane mari parukova rwekudyidzana kwedhijitari kwakagadzirwa. Izvi zvaive zvechokwadi muB2B uye B2C nzvimbo: Iyo denda inogona kunge yakakurumidza-kufambisa dhijitari shanduko nzira
Kuongororazve B2B Kushambadzira Kunze? Heano Maitiro Ekutora Kukunda Campaigns
Sezvo vashambadziri vachigadzirisa macampaign ekupindura kudonha kwehupfumi kubva kuCOVID-19, zvakakosha kupfuura nakare kose kuziva nzira yekusarudza vanokunda. Mari yemitero-yakatarisana newe inoita kuti iwe ugovane mari zvinobudirira.
Yakazara Circle Insights: Funnel Metrics uye Attribution ye Salesforce
Kumakambani mazhinji, kushambadzira nekutengesa hazvishande padanho rinotamba munda. B2B yekutengesa mashandiro ane CRM masystem senge Salesforce kuyera mashandiro, kusanganisira akazara emakambani metric uye granular ruzivo rwechikwata uye munhu kuita. Sezvo CRM system ichishanda seye de facto system yekurekodha kwemari mumakambani mazhinji, timu yekutengesa ine data rinovimbika muC-suite. Zvikwata zvekushambadzira zvinoshandisa akasiyana martech mhinduro kugadzirisa michina uye
Muna 2018, Dhata Ichakuchidzira iyo Inotungamira Insights Ehupfumi
Iyo tarisiro yehungwaru hwekunyepedzera (AI) inoshandura zvese zvakagadzira buzz yakati wandei mumakambani ekutengesa mu2017, uye izvo zvichaenderera muna2018 nemakore ari mberi. Zvigadziriso zvakaita seSalesforce Einstein, yekutanga yakazara AI yeCRM, ichapa vashandi vekutengesa zvisati zvamboonekwa nezvezvinodiwa nevatengi, vanobatsira vanotsigira vanogadzirisa matambudziko vatengi vasati vatombovaona uye kurega kushambadzira vachienzanisa zviitiko kusvika padanho rakanga risingakwanisike. Izvi zviitiko ndizvo zvinotungamira pamucheto we
4 Zaruriro Unogona Kufukura neSalesforce Dhata
Vanoti CRM inongobatsira chete senge data irimo. Mamirioni evashambadzi anoshandisa Salesforce, asi vashoma vane nzwisiso yakasimba yedhata ravari kudhonza, zviyero zvipi zvekuyera, zvinobva kupi, uye kuti vangavimba zvakadii nazvo. Sezvo kushambadzira kuri kuramba kuchiwedzera kufambiswa nedata, izvi zvinowedzera kudiwa kwekunzwisisa zviri kuitika kumashure-kwe-zviitiko ne Salesforce, pamwe nezvimwe zvishandiso. Heano zvikonzero zvina nei
