Vaparidzi: Paywalls Inoda Kufa. Pane Imwe Nzira Iri Nani Yekuita Mari

Paywalls yave yakajairika mukutsikiswa kwedhijitari, asi haashande uye inogadzira chipingamupinyi kumuchina wemahara. Panzvimbo iyoyo, vaparidzi vanofanirwa kushandisa kushambadza kuita mari zviteshi zvitsva uye kupa vatengi izvo zvavanoshuvira mahara. Kare muma90s, apo vaparidzi pavakatanga kufambisa zvinyorwa zvavo pamhepo, pakabuda nzira dzakasiyana siyana: chete misoro mikuru yevamwe, edition yakazara yevamwe. Sezvo ivo vakavaka huvepo hwewebhu, mhando nyowani yedhijitari-chete

Wepamusoro 3 Matekiniki eVaparidzi muna 2021

Gore rapfuura rave rakaomera vaparidzi. Zvichipa mhirizhonga yeCOVID-19, sarudzo, uye nyonganiso yemagariro, vanhu vazhinji vakadya nhau zhinji uye varaidzo pamusoro pegore rapfuura kupfuura nakare kose. Asi kusahadzika kwavo kwenzvimbo dzinopa ruzivo irworwo kwasvika pakakwirira-nguva, sezvo kuwedzera kwemashoko asiri iwo kwakasunda kuvimba mumasocial media uye kunyange injini dzekutsvaga kurekodha zvakaderera. Dambudziko rine vaparidzi pamhando dzese dzemukati dzichinetseka

PowerInbox: Yakazara Yakasarudzika, Yakagadzirwa, Multichannel Meseji Platform

Sevashambadziri, tinoziva kuti kuendesa vateereri chaivo nemeseji chaiyo pamusoro pekodhi chaiyo kwakakosha, asi zvakare kwakaomesesa. Nenzira dzakawanda uye mapuratifomu - kubva pasocial media kusvika kuchinyakare nhepfenyuro - zvakaoma kuti uzive kwekudyara kwako. Uye, hongu, nguva inguva yekugumira - panogara paine zvimwe zvekuita (kana izvo zvaungave uchiita), pane pane nguva nevashandi kuzviita. Dhijitari vaparidzi vari kunzwa iko kumanikidzwa

3 Matanho eStrong Dhijitari Isu kune Vaparidzi iyo Dhiraivha Kubatanidzwa & Revenue

Sevatengi zvave vachifambira vachiwedzera kune epamhepo nhau kushandiswa uye vane zvakawanda zvakawanda sarudzo dziripo, vapurinda vaparidzi vakaona yavo yemari plummet. Uye kune vazhinji, zvave zvakaoma kuchinjira kudhijitari zano inoshanda chaizvo. Paywalls anga achinyanya kuve njodzi, kutyaira vanyoreri kure kune kuwanda kwemahara zvemukati. Ratidza kushambadza uye zvemukati zvakatsigirwa zvakabatsira, asi zvirongwa zvakatengeswa zvakatwasuka zvinoda vashandi zvakanyanya uye zvinodhura, zvichivaita kuti vasasvikike zvachose

Google's SameSite Upgrade Inosimbisa Nei Vaparidzi Vachifanira Kupfuura Beyond Makuki eVateereri Targeting

Kuvhurwa kweGoogle's SameSite Upgrade muChannel 80 neChipiri, Kukadzi 4 chiratidzo chimwezve chipikiri mubhokisi rechitatu-bato bhurawuza makuki. Kutevera pazvitsitsinho zveFirefox neSafari, izvo zvakatovharira chechitatu-bato makuki nekukasira, uye Chrome iripo yecokie yambiro, iyo SameSite kusimudzira inowedzera kusungira pasi pakushandisa inoshanda yechitatu-bato makuki kune vateereri kunongedzera. Mhedzisiro kune Vaparidzi Shanduko ichave pachena kukanganisa vashambadzi vetekiniki vanovimba