Lance Weatherby

Lance Weatherby ndiye Mutevedzeri weMutungamiri weKutengesa uye Kushambadzira ku CallRail. Ane shungu dzekuvaka makambani eInternet anotarisana nevatengi uye nhoroondo yakaratidza yekubudirira. Akashanda seKutanga Catalyst neAdvanced Technology Development Center kuGeorgia Tech uye akabata manejimendi ekuvandudza bhizinesi, kushambadzira uye manejimendi manejimendi manejimendi kuNCrowd, CipherTrust, EarthLink, uye MindSpring.

YeMahara neThebhu Kushambadzira

Lance WeatherbyChina, July 9, 2015
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Yakanakisa Maitiro Ekushandisa Ekufona Kutevera Pakati Pako Maitiro Ekushambadzira

Kuteedzera kufona ndiyo tekinoroji yakasimbiswa parizvino iri kuita danho rekutanga. Nekusimuka kwema smartphones uye mutengi mutsva wefoni, kudzvanya-ku-kufona kugona kuri kuwedzera kukwezva kumutengesi wemazuva ano. Kukwezva uku chikamu chezviri kutyaira 16% gore-pamusoro-gore kuwedzera mukufona kunopinda kumabhizinesi. Asi kunyangwe nekuwedzera kwekufona uye kushambadzira kwenhare, vatengesi vazhinji…

Izvo zvese zvakatanga sekirabhu yebhuku.

Hongu ndiri kurevesa. Ndakatanga basa rangu pawebhu anopfuura makumi maviri emakore apfuura. Saiti yangu yekutanga yaive saiti inonzi Kubatsira Ruoko iyo yakarongedza nzvimbo dzakanakisa kubva kutenderera padandemutande kubatsira vanhu nemakomputa avo uye nekufambisa zviwanikwa paInternet. Makore gare gare ndakatengesa dura kune imwe kambani yakabatsira vanhu kurega kusvuta, imwe yekutanga yangu guru zvibvumirano.

Ndakatanga kublogga paBlogger uye ndakadetemba nezve zvese kubva kune zvematongerwo enyika kusvika kune zveInternet. Ndakanga ndiri kwese kwese uye ndainyanya kuzvinyorera - pasina vazhinji vevateereri. Ndaive wechikwata cheMarketing Book muIndianapolis chakakurumidza kukura chisisadzoreki. Nokufamba kwenguva, ndakaona kuti vakawanda veboka racho vakanga vachiuya kwandiri kuti vawane mazano ezvemichina. Iko kusanganiswa kwehunyanzvi hwangu hwekuita uye bhizinesi rangu nekushambadzira acumen kwaive kuri kudiwa zvakanyanya sezvo iyo Internet yakakurumidza kuunza shanduko kuindasitiri.

Mushure mekuverenga Kukurukurirana Wakashama, Ndakakurudzirwa kuita zvirinani brand uye kudzora zvirimo pane saiti. Ini ndaidawo kutonga kwakawanda pamusoro pekutarisa uye kunzwa kweblog rangu, saka ndakatamira kune yangu domain mu2006 uye ndakavaka yangu yekutanga WordPress saiti. Sezvo ini ndanga ndakatarisana nehunyanzvi hwekushambadzira, ini ndaisada iyo domain ine zita rangu kuti ipinde munzira, saka ndakatamisa saiti (zvinorwadza) kune yayo nyowani domain muna 2008 kwayakakura kubva ipapo.

The Martech Zone ndeye uye inoshandiswa ne DK New Media, LLC, kambani yandakatanga muna 2009. Mushure mekushanda pamwe chete nedhipatimendi rose guru rekutengesa paIndaneti munguva yangu paExactTarget uye nekutanga Compendium, ndaiziva kuti pane kudiwa kukuru kweunyanzvi hwangu uye hutungamiri mukati meindasitiri yakaoma kudaro.

DK New Media ikambani yangu yemunhu inotarisa zvinyorwa zvangu, podcast, mashopu, webinars, uye magigs ekutaura Highbridge isangano rangu rine vamwe vaviri vadyidzani vanobatsira makambani kuwedzera mari yavo mukutengesa, kushambadzira, uye zvigadzirwa zvinoenderana. Isu tinopa kubatanidzwa, kutama, kudzidziswa, kuronga mazano, uye kusimudzira tsika.

Ndinokutendai zvikuru nerutsigiro rwenyu mumakore apfuura!

Douglas Karr
CEO, DK New Media
VP, Highbridge