Neil Berman

Neil Berman ndiye muvambi uye CEO we Delivra, yeemail yekushambadzira sevhisi uye wezano zano. Nemakore angangoita makumi maviri muindasitiri ye software, Berman anoenderera mberi achitungamirwa nechishuwo chekutsvaga mhinduro dzinobatsira vatengi kukunda mumaindasitiri avo.

Email Kushambadzira & Email Kushambadzira

Neil BermanChina, Gumiguru 20, 2016
214

Tsvagiridzo: Email Rondedzero Yemhando yepamusoro Kukoshesa kweB2B Vatengesi

Vazhinji vatengesi veB2B vanoziva kushambadzira email kunogona kuve imwe yeanonyanya kutungamira maturusi ekugadzira, netsvagurudzo kubva kuDirect Marketing Association (DMA) inoratidza avhareji ROI yemadhora makumi matatu nemasere pamadhora ega ega akashandiswa. Asi hapana kupokana kuti kuita yakabudirira email mushandirapamwe kunogona kuve nematambudziko ako. Kuti unzwisise zviri nani matambudziko ari kutarisana nevatengesi, email yekushambadzira software…

Izvo zvese zvakatanga sekirabhu yebhuku.

Hongu ndiri kurevesa. Ndakatanga basa rangu pawebhu anopfuura makumi maviri emakore apfuura. Saiti yangu yekutanga yaive saiti inonzi Kubatsira Ruoko iyo yakarongedza nzvimbo dzakanakisa kubva kutenderera padandemutande kubatsira vanhu nemakomputa avo uye nekufambisa zviwanikwa paInternet. Makore gare gare ndakatengesa dura kune imwe kambani yakabatsira vanhu kurega kusvuta, imwe yekutanga yangu guru zvibvumirano.

Ndakatanga kublogga paBlogger uye ndakadetemba nezve zvese kubva kune zvematongerwo enyika kusvika kune zveInternet. Ndakanga ndiri kwese kwese uye ndainyanya kuzvinyorera - pasina vazhinji vevateereri. Ndaive wechikwata cheMarketing Book muIndianapolis chakakurumidza kukura chisisadzoreki. Nokufamba kwenguva, ndakaona kuti vakawanda veboka racho vakanga vachiuya kwandiri kuti vawane mazano ezvemichina. Iko kusanganiswa kwehunyanzvi hwangu hwekuita uye bhizinesi rangu nekushambadzira acumen kwaive kuri kudiwa zvakanyanya sezvo iyo Internet yakakurumidza kuunza shanduko kuindasitiri.

Mushure mekuverenga Kukurukurirana Wakashama, Ndakakurudzirwa kuita zvirinani brand uye kudzora zvirimo pane saiti. Ini ndaidawo kutonga kwakawanda pamusoro pekutarisa uye kunzwa kweblog rangu, saka ndakatamira kune yangu domain mu2006 uye ndakavaka yangu yekutanga WordPress saiti. Sezvo ini ndanga ndakatarisana nehunyanzvi hwekushambadzira, ini ndaisada iyo domain ine zita rangu kuti ipinde munzira, saka ndakatamisa saiti (zvinorwadza) kune yayo nyowani domain muna 2008 kwayakakura kubva ipapo.

The Martech Zone ndeye uye inoshandiswa ne DK New Media, LLC, kambani yandakatanga muna 2009. Mushure mekushanda pamwe chete nedhipatimendi rose guru rekutengesa paIndaneti munguva yangu paExactTarget uye nekutanga Compendium, ndaiziva kuti pane kudiwa kukuru kweunyanzvi hwangu uye hutungamiri mukati meindasitiri yakaoma kudaro.

DK New Media ikambani yangu yemunhu inotarisa zvinyorwa zvangu, podcast, mashopu, webinars, uye magigs ekutaura Highbridge isangano rangu rine vamwe vaviri vadyidzani vanobatsira makambani kuwedzera mari yavo mukutengesa, kushambadzira, uye zvigadzirwa zvinoenderana. Isu tinopa kubatanidzwa, kutama, kudzidziswa, kuronga mazano, uye kusimudzira tsika.

Ndinokutendai zvikuru nerutsigiro rwenyu mumakore apfuura!

Douglas Karr
CEO, DK New Media
VP, Highbridge

Tsvagiridzo: Email Rondedzero Yemhando yepamusoro Kukoshesa kweB2B Vatengesi