Olga Bondareva

Mukati mezvidzidzo zvake, Olga aitora chikamu muchirongwa cheMicrosoft Student Partners uye akashanda semuevhangeri weMicrosoft tech. Mushure mekupedza zvidzidzo zvake, akatanga kushanda paMicrosoft seDigital Marketing Specialist uye akakurumidza kufambira mberi kusvika pachinzvimbo cheSocial Media Marketing Lead muCentral neEastern Europe. KuMicrosoft, aitarisira kuvepo kwekambani yesocial media muCentral neEastern Europe, mapurojekiti edhijitari, Kutengesa Kwemagariro, uye Zvirongwa zveVashandi Advocacy. Mushure mekusiya Microsoft, akave Co-Muvambi uye CEO pa ModumUp.

Social Media Marketing

Olga BondarevaChina, November 24, 2022
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Yakasarudzika Yekushambadza Midhiya Yemagariro: Mazano Mashanu Ekuita Kuti Kusarudzika Kushande Pasina Kufuratira Vatengi

Chinangwa chekushambadzira kushamwaridzana kwevanhu ndechekubatanidza vateereri uye vatengi varipo kuburikidza nedata kuitira kuti vape ruzivo rwakakwana rwekushambadzira. Kuti vatarise vangangove vatengi zvinobudirira, mabhizinesi anogona kuunganidza nekushandisa data kuona mapatani uye kubatana nevatengi kuburikidza nesocial media. Vatengesi nezvikwata zvekutengesa zvinoshandisa aya manzwisisiro kuona vateereri vavanovavarira uye…

Izvo zvese zvakatanga sekirabhu yebhuku.

Hongu ndiri kurevesa. Ndakatanga basa rangu pawebhu anopfuura makumi maviri emakore apfuura. Saiti yangu yekutanga yaive saiti inonzi Kubatsira Ruoko iyo yakarongedza nzvimbo dzakanakisa kubva kutenderera padandemutande kubatsira vanhu nemakomputa avo uye nekufambisa zviwanikwa paInternet. Makore gare gare ndakatengesa dura kune imwe kambani yakabatsira vanhu kurega kusvuta, imwe yekutanga yangu guru zvibvumirano.

Ndakatanga kublogga paBlogger uye ndakadetemba nezve zvese kubva kune zvematongerwo enyika kusvika kune zveInternet. Ndakanga ndiri kwese kwese uye ndainyanya kuzvinyorera - pasina vazhinji vevateereri. Ndaive wechikwata cheMarketing Book muIndianapolis chakakurumidza kukura chisisadzoreki. Nokufamba kwenguva, ndakaona kuti vakawanda veboka racho vakanga vachiuya kwandiri kuti vawane mazano ezvemichina. Iko kusanganiswa kwehunyanzvi hwangu hwekuita uye bhizinesi rangu nekushambadzira acumen kwaive kuri kudiwa zvakanyanya sezvo iyo Internet yakakurumidza kuunza shanduko kuindasitiri.

Mushure mekuverenga Kukurukurirana Wakashama, Ndakakurudzirwa kuita zvirinani brand uye kudzora zvirimo pane saiti. Ini ndaidawo kutonga kwakawanda pamusoro pekutarisa uye kunzwa kweblog rangu, saka ndakatamira kune yangu domain mu2006 uye ndakavaka yangu yekutanga WordPress saiti. Sezvo ini ndanga ndakatarisana nehunyanzvi hwekushambadzira, ini ndaisada iyo domain ine zita rangu kuti ipinde munzira, saka ndakatamisa saiti (zvinorwadza) kune yayo nyowani domain muna 2008 kwayakakura kubva ipapo.

The Martech Zone ndeye uye inoshandiswa ne DK New Media, LLC, kambani yandakatanga muna 2009. Mushure mekushanda pamwe chete nedhipatimendi rose guru rekutengesa paIndaneti munguva yangu paExactTarget uye nekutanga Compendium, ndaiziva kuti pane kudiwa kukuru kweunyanzvi hwangu uye hutungamiri mukati meindasitiri yakaoma kudaro.

DK New Media ikambani yangu yemunhu inotarisa zvinyorwa zvangu, podcast, mashopu, webinars, uye magigs ekutaura Highbridge isangano rangu rine vamwe vaviri vadyidzani vanobatsira makambani kuwedzera mari yavo mukutengesa, kushambadzira, uye zvigadzirwa zvinoenderana. Isu tinopa kubatanidzwa, kutama, kudzidziswa, kuronga mazano, uye kusimudzira tsika.

Ndinokutendai zvikuru nerutsigiro rwenyu mumakore apfuura!

Douglas Karr
CEO, DK New Media
VP, Highbridge