Tsvaga Kutengesa

Tsvaga Injini Kugonesa Vavengi

Ini ndanga ndichishanda nemutengi pane maitiro ekuita tweak yavo blog zvinyorwa zvekuwedzera yekutsvaga injini traffic. Zvinoshamisa kuti zita diki, tsananguro yemeta, musoro, kana kugadzirisa kwemukati kunogona kuve sei. Isu takasarudza blog yakambonyorwa, takagadzirisa zvidiki, uye tichaongorora zvabuda tichishandisa Semrush.

Vazhinji vagadziri uye vagadziri vewebhu vanobvisa iyo kukosha kwekutsvagisa injini. Sezvineiwo zvakakwana, ivo vanorova kunze kune SEO nyanzvi. Derek Powazek achangobva kunyora:

Yekutsvagisa injini haina kuita zviri pamutemo nzira yekushambadzira. Hazvifanirwe kuitwa nevanhu vane pfungwa kana mweya. Kana mumwe munhu achikubhadharisa SEO, iwe wakabatwa.

Do. Kwete. Vimba. Ivo.

Ouch. Ndave zvimwe zvekufungira SEO nyanzvi zvakare… kunyangwe kutaura kune icho icho zvakawanda izvo SEO nyanzvi inogona kuita nekuti iwe unogona kuzviita wega. Kana iwe ukashaiwa ruzivo, kana iwe uchishaya zviwanikwa, kana iwe uri mumakwikwi ekutsvaga mhedzisiro, iyo SEO nyanzvi ichaita mutsauko wese.

Ini ndinofanira kuwedzera kuti posvo yaDerek ine zano rakakura, zvakare:

Ita chimwe chinhu chikuru. Udza vanhu nezvazvo. Zviite zvakare. Ndizvo. Ita chimwe chinhu chaunotenda machiri. Ita kuti ive yakanaka, chivimbo, uye ive yechokwadi. Svina zvese.

Asi anobva andirasa zvakare…

Kana isiri kuwana traffic, pamwe yanga isina kukwana zvakakwana. Edza zvakare.

Pamwe. Zvimwe? Pamwe ?!

Mafungiro aDerek anozokanganisa vatengi vake zvakanyanya. Dambudziko harisi SEO nyanzvi; ndidzo injini dzekutsvaga pachadzo. Vimba nehunyanzvi hwako hweSEO, asi usavimbe injini dzako dzekutsvaga! Usape mhosva nyanzvi dzeSEO nekuda kwekusasimba kweGoogle.

Shanduko yeGoogle yeinjini yekutsvaga kupfuura mazwi akakosha haina kubatsira kururama… Yakangova a mukurumbira injini… uye inoenderera ichinyanya kuvakirwa pamazwi akakosha.

Derek haana kururama uye isu hatina hanya ... Robots.txt, pings, Sitemaps, kurongeka kwemapeji, kushandiswa kwemazwi akakosha… hapana chimwe chazvo chine pfungwa. Isu tinobatsira vatengi kuwana yakagadziridzwa yekutsvaga injini chinzvimbo nekuti zvakaoma kushanda zvakatenderedza zveinjini yekutsvaga. Mumwe wandinoshanda naye anotsanangura seizvi:

SEO inobatsira makambani kukwirisa kwaanofanirwa kukwikwidza.

Kupokana kuti SEO haisi nzira yepamutemo yekushambadzira kusaziva nezvekutanga 4 P's… chigadzirwa, mutengo, kukwidziridzwa, uye kuiswa. Kuiswa ndiyo hwaro hwechero mushandirapamwe wekushambadzira! Zvinopfuura makumi mapfumbamwe kubva muzana ega ega eInternet anosanganisira munhu ari kutsvaga… kana mutengi wako akasawanikwa patsvakiridzo yakakodzera, hausi kuita basa rako. Iwe haugone kushuvira uye tariro yekuisa injini yekutsvaga; unofanira kushanda uye… ungati nditi… ziya pazviri.

Kuvaka webhusaiti inoshanda ine ruzivo rwakakosha uye dhizaini yakanaka uye kwete kuigonesa kutsvaga kwakafanana nekudyara muresitorendi yakanakisa, kugadzira menyu inoyevedza, uye kusave nehanya nekuivhura. Ikoko hakusi kusaziva chete; hazvina basa.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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