B2B Content Marketing Statistics
Elite Content Marketer yakagadzira chinyorwa chinonzwisisika Content Marketing Stats kuti bhizinesi rega rega rinofanira kugaya. Iko hakuna mutengi watisingasanganisire zvekushambadzira zvemukati sechikamu chehurongwa hwavo hwese hwekushambadzira.
Ichokwadi ndechokuti vatengi, kunyanya zvebhizimisi-to-bhizimisi (B2B) vatengi, vari kuongorora matambudziko, mhinduro, uye vanopa mhinduro. Raibhurari yezvemukati yaunogadzira inofanirwa kushandiswa kupa zvese zvinodiwa kuti uvape mhinduro pamwe nekusiyanisa zvigadzirwa kana masevhisi ako mukuita.
Heano 18 Makiyi Statistics Yakabatana neB2B Yemukati Yekushambadzira
Ngatitarisei zvimwe B2B zvemukati zvekushambadzira manhamba kuti ikubatsire kuita sarudzo ine ruzivo.
- Mumwedzi gumi nemiviri yapfuura, 12% yevatengesi veB86B vanotaura vachigadzira ruzivo rwemhando, 2% vakadzidzisa vateereri vavo, uye 79% vakavaka kuvimbika / kuvimba.
- Vakabudirira B2B zvemukati vatengesi nyora zano ravo uye uone kuti rakabatana nezvinangwa zvebhizinesi ravo uye vateereri vanonangwa. Kupfuurirazve, 44% yevatambi vepamusoro ava vanoshanda seboka repakati rekutengesa zvemukati rinoshanda musangano rese.
- 32% yeB2B vatengesi vanoshaya munhu wenguva yakazara akazvipira kushambadzira zvemukati. Zvisinei, nhamba inodonha kusvika ku13% munyaya yevatambi vepamusoro. Kuti uone kushambadzira kwemukati kubereka michero, iwe unoda timu yakazvipira kuzvipira.
- Ehe, iwe unogona kunze rubatsiro rwekuzadza gap mune yako hunyanzvi. Kusikwa kwemukati ndiyo inonyanya kucheneswa zvemukati zvekushambadzira chiitiko, ine 84% yevanopindura vangangozvipa kunze.
- Kana zvasvika kune zvinongedzo, 93% yeB2B yemukati inoguma yave kukwezva zero zvekunze zvinongedzo.
- Mukuongororwa kweanopfuura 52,892 B2B zvinyorwa by BuzzSumo, 73.99% yezvikamu zvemukati (kureva 39,136 zvinyorwa) zvaive pasi pemashoko e1000. Nekudaro, iwo ari pakati pe1000 kusvika 3000 mazwi anowanzo kuburitsa yakakwira girinhi zvibodzwa, kushamwaridzana, uye backlinks.
- Iwe unogona kuwedzera zvakasiyana nekugadzira zvemukati zvevhidhiyo zvakare. Ongororo ye tech B2B vatengi vawanikwa 53% yevakapindura vakawana mavhidhiyo seanonyanya kubatsira. Ivo vanogonawo kugovana navo.
- Panzvimbo pekugadzira zvinyorwa zvevhidhiyo kubva pakutanga, unogona dzosera zvidimbu zviripo. Iri zano rine mukurumbira pakati pevatengesi sezvo richichengetedza nguva nemari.
- Kana zvasvika kune zvemukati kushambadzira zano, 88% yevakanyanya kubudirira vatengesi veB2B vanoisa pamberi izvo zvinodikanwa zveruzivo zvevateereri vavo pamusoro pekutengesa kwesangano / meseji yekusimudzira.
- Kana uri SaaS kambani, iwe unofanirwa kugadzira zvemukati kune ese matanho erwendo rwevatengi. Iwe unofanirwa kufunga nezve izvo kukura zvinomanikidza zvemukati zvinogona kuderedza, se Jimmy Daly akazvitaura, uye kugadzira pasi pefunnel kugutsikana kudzivirira kudonha.
- Chokwadi migove yemagariro uye zvinongedzo zvakaoma kuwana nekuda kwekuwanda kwekugadzirwa kwezvinhu. Asi social media uye webhusaiti yesangano/blog ndiyo yepamusoro organic yekugovera zviteshi. Email inotevera.
- 46% yevashambadziri veB2B vanoita zvepamusoro-soro vanowedzera kupesvedzera / hukama hwenhau (vs. 34% zvachose) uye 63% nzvimbo yevaenzi muzvinyorwa zvechitatu (vs. 48%). Ini pachangu ndakakura mawebhusaiti (kusanganisira TEA uye uyo wauri kuverenga) kuburikidza nezvinyorwa zvevaenzi uye ndingazvikurudzira.
- Iwe unogona zvakare kupa kugovera kwakabhadharwa pfuti. Yakasimudzirwa ne84% yevakapindura vakaongororwa neCMI. Pakati peavo vakashandisa kugovera kwakabhadharwa, 72% vakashandisa yakabhadharwa social. Saka unogona kuzviita.
- Iwe unofanirwa kuverengera metrics kuyera budiriro yezvako uye kuona kuti inopa yakanaka ROI. Marketing Charts akawana izvozvo 69% yeB2B masangano anotarisa pachiyero uye analytics muna 2020.
- Pa80% vatengesi veB2B vachishandisa metrics kuyera kuita kwemukati, makumi mashanu nepfumbamwe muzana vari kuita basa rakanaka kana rakatanhamara pakuratidzira ROI.
- Kana iwe uchiri kuyera yako yemukati kushambadzira kuedza, wobva watanga nekunzwisisa iyo epamusoro gumi anoteedzerwa zvakanyanya paGoogle Analytics metrics pano. Iwe unogona zvakare kutanga neemail kubatanidzwa sezvo ichikwira pamusoro metrics B2B vatengesi track.
- Nepo pamusoro pe40% yeB2B masangano ari zvinogona kuisa ZVIMWE nguva nemari pakushambadzira zvemukati muna 2020, ivo vanonyanya kukoshesa hausi huwandu. 48% yeB2B vatengesi vemukati vanozotarisa pamhando yevateereri vavo uye shanduko.
- Nhau dzakanaka ndedzekuti kunyangwe masangano makuru eB2B anobudirira nekushambadzira zvemukati haana bhajeti remirioni yemadhora. 36% yevashambadziri vakaongororwa vanoshuma bhajeti yegore isingasviki $100,000. Avhareji yebhajeti repagore inouya kumadhora zviuru zana nemakumi masere neshanu kune vese vanopindura zvisinei, zvinotora mari inosvika zviuru mazana maviri nemakumi manomwe nemazana maviri emadhora kunyangwe kusangano diki kuti ritaure kubudirira kwekushambadzira kwemukati.
Elite Content Marketer akashanda pamwe Graphic Rhythm kuunganidza makiyi manhamba kubva kuchinyorwa chavo mune iyi infographic: