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Maitiro Ekugadzira Akawanda B2B Anotungamira neChirimo

Chief Marketing Officer (CMO) Kanzuru yakatanga chirongwa che chidzidzo chitsva chakanangana nekuti kushambadzira kunogona sei kuburitsa zvinobudirira kutungamira kunotungamira kuburikidza nekumanikidza kwekufunga kwehutungamiriri zvemukati - basa rakaratidza kuve kurwira kwevatengesi nhasi. Saizvozvo, chete 12% yevatengesi vanotenda kuti vane epamusoro-mashandiro emukati ekushambadzira enjini ayo akarongwa zvine hungwaru kunongedza vateereri chaivo nezvakakodzera uye zvinonyengetedza.

Kukundikana kwepamusoro kunokanganisa huwandu hwekurodha pasi kana kunyoresa zvinosanganisira:

  • 48% yevatengesi haisi kusimukira zvakagadziriswa zvemukati zvevateereri vateereri.
  • 48% yevatengesi vari kusapa mari yakakwana kugadzira zvine chekuita uye zvine chiremera zvemukati.
  • 44% yevatengesi vari kwete kuburitsa zvemukati zvinoenderana kana zvinoreva kune vateereri vakasiyana.
  • 43% yevatengesi vari kugadzira zvemukati izvo kusasvika kune vanoita sarudzo chaidzo kuyambuka sangano.
  • 39% yevatengesi vari kwete kushandisa nzira dzakakodzera dzekuparadzira uye mikana yekubatanidza yekuwedzera kusvika.

B2B Kutungamira Chizvarwa nezviri mukati Zvinoda izvi Zvakanakisa Maitiro

  1. Shandisa zvinobatika kugovana zvemukati uye syndication maitiro.
  2. Govera zvirimo kune iripo dhatabhesi uye yechitatu-bato zviwanikwa.
  3. Gadzira inotungamira yekukurudzira zvemukati.
  4. Tailor zvemukati kunongedza vateereri.
  5. Gadzira kubatana kuzere pakati kushambadzira nekutengesa.

Kudzidza, Tungamira Kuyerera Kunobatsira Iwe Kukura, inowana makambani mazhinji achishaya kubvumirana pane izvo zvinoumba chaiyo yekutengesa inotungamira. Ivo zvakare havasi kubatana zvinobudirira nekutengesa uye mabhizinesi ekuvandudza mabhizimusi kuti vagadzire kuenderana pane zvinoda kugadzirwa nzira, madingindira uye ekukurudzira ajenda.

Chirevo chinoratidza zvakawanikwa kubva kuongororo yevatengesi vepamusoro pamatanho akasiyana siyana maindasitiri, kuwedzera kubvunzurudzwa nevatungamiriri vekutengesa kuIBM, SAP, Thermo Fisher Scientific, OpenText, CA Technologies uye Informatica. Tsvagiridzo inopa yakadzika, yakatenderedzwa maonero pamusoro pekuti marongero ekushambadzira zvemukati ari kutarisirwa sei, kuita kwemukati kuri kuyerwa sei, uye kune izvo zviyero zvemukati zvakaiswa mukati, zvinokurudzirwa uye zvakabatanidzwa kuti zvigadzire zvakakwana kutungamira kuyerera.

B2B Tungamira Chizvarwa

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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