Iyo Yazvino Nyika yeB2B Yekushambadzira Yekushambadzira
Revenues for B2B kushambadzira otomatiki masisitimu akawedzera 60% kusvika $1.2 Bhiriyoni muna 2014, zvichienzaniswa ne50% kuwedzera gore rakapfuura. Mumakore mashanu apfuura, indasitiri yakakura kagumi neimwe sezvo makambani ari kuramba achiwana kukosha mune akakosha maficha ayo ekushambadzira otomatiki anofanirwa kupa.
Sezvo iyo indasitiri inokurumidza kukura, iyo nheyo dzechikuva chikuru chekushambadzira otomatiki chikuva vanobvumirana zvakanyanya uye maitiro akanakisa ekushambadzira otomatiki kuita zvakare ramba uchisimbisa.
Iyi infographic kubva kuUberflip, Iyo Marketing Automation Revolution, inopa mufananidzo wakanaka wemamiriro azvino eiyo B2B Marketing Automation indasitiri.
Pamusoro 5 Mabhenefiti eB2B Kushambadzira otomatiki
- Kuwedzera kutungamirira chizvarwa
- Tarisiro iri nani uye kutungamira nzwisiso
- Kuwedzera kushanda zvakanaka
- Yakavandudzwa lead scoring, kusimudzira uye kugovera maitiro
- Kuvandudzwa kwemhando yekutungamira
Chete 8% yevakuru-chikamu vatengesi veB2B vakataura kuti kushambadzira kwavo otomatiki kuedza kwaisashanda - uye ndingade kubheja kuti izvi zvaisave nekuda kwemhinduro, asi nekuda kwekuita. Aya ndiwo masisitimu akaomarara ane zvakawanda zvinofamba zvikamu zvinoda zano rakakura uye zvemukati kuzvityaira. Ndinofunga kuti makambani akawanda anotarisa pamigumisiro yekutengesa iyo mapuratifomu ari kusimudzira uye haatarise zvakakwana kutarisa pane zviwanikwa uye nguva yaakatora kusvika ikoko.