10 Yemagariro Midhiya Maitiro eB2B Kushambadzira

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MunaAgasti, Softchoice vakatumira ongororo kune vatengi vavo uye vakagamuchira 1,444 vakapedza mhinduro dzinomiririra anopfuura 1,200 mabhizinesi madiki nepakati nepakati (SMB), bhizinesi, chikamu cheveruzhinji nemasangano edzidzo. 71% yevakabvunzwa vaive muIT uye muyenzaniso yaive 50 muzana yeUS uye 50 muzana masangano eCanada - saka akamiririra nzvimbo yeNorth American bhizinesi.

Chimwe chinhu chehurukuro chinofanirwa kuchema ndiko kumiririra kweWordle kwemashoko acho: Zvinokosha uye nenguva izvo zvinoda kutora kufarira uye be zvakanyorwa muchidimbu!

Heano mamwe maonero kubva pane zvakawanikwa:

Pfungwa

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    Doug, this was a useful slide summary and video update on Softchoice’s research (although I did feel a bit ‘bricked in’ by their choice of surroundings lol)

    Sometimes I really wonder how many large companies allow access to FB and Twitter from the desktops / laptops of employees. There are various security issues, reputational risks and productivity trade offs to make in doing so. Perhaps that’s driving the increasing uptake of smart phones to access these tools, when they’re not locked down by ‘traditional’ corporate Internet firewalls?

    From the slideshare summary I picked out tip #8 as speaking very clearly to the often product-oriented worldviews of b2b tech marketers. The seven responses quoted refer to marketing messages delivered by email, but could also be applied to almost any other content marketing form that helps educate and nurture a possible business relationship with a real, live human being. Remember those!

    As smart phones (and tablets) proliferate in the corporate world, it looks like short, engaging “infographic” pieces might become a preferred way to attract eyeballs and eardrums to a more measured and detailed information exchange e.g. webinars and supporting written content.

    Lots to think about. Thanks for sharing.

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