Content MarketingKushambadzira & Kutengesa MavhidhiyoTsvaga KutengesaSocial Media & Influencer Kushambadzira

Ndezvipi Nofollow, Dofollow, UGC, Kana Anotsigirwa maLinks? Nei maRedlinks Anokosha Ekutsvaga Masosi?

Zuva nezuva kuinbox kwangu kuzere nespamming SEO makambani ari kukumbira kuisa zvinongedzo mune zvangu zvemukati. Zvikumbiro zvisingaperi, uye zvinondisvota. Heano maitiro iyo email inowanzoenda…

Dear Martech Zone,

Ndakaona kuti iwe wakanyora ino inoshamisa chinyorwa pa [keyword]. Isu takanyora yakadzama chinyorwa pane izvi futi. Ini ndinofunga zvingaite kuwedzera kukuru kuchinyorwa chako. Ndokumbira undizivise kana iwe uchikwanisa kunongedzera chinyorwa chedu chine chinongedzo.

Signed,
Susan James

Kutanga, vanogara vanyora chinyorwa sekunge vari kuedza kundibatsira uye nekuvandudza zvemukati kana ini ndichinyatsoziva zvavari kuyedza kuita… isa a Backlink. Nepo injini dzekutsvaga dzakanyatsonongedza mapeji ako zvichibva pane zviri mukati, iwo mapeji anozoenderana nenhamba yemasaiti akakodzera, emhando yepamusoro anoasanganisa.

Chii chinonzi Nofollow Link? Dofollow Link?

A Nofollow chinongedzo inoshandiswa mukati meiyo anchor tag HTML kuudza injini yekutsvaga kuti isateerere chinongedzo kana ichipfuura chero chiremera kuburikidza nayo. Izvi ndizvo zvazvinoita mumbishi HTML:

<a href="https://martech.zone/refer/google/" rel="nofollow">Google</a>

Ikozvino, seinotsvaga injini yekutsvaga inokambaira peji rangu, inonongedzera zvandiri mukati, uye inogadzirisa backlinks kuti ipe masimba kudzokere kune zvinyorwa ... inofuratira iyo nofollow links. Nekudaro, dai ndakange ndabatanidza kune peji rekuenda mukati mezvinyorwa zvangu zvakanyorwa, iwo anchor tag haana nofollow hunhu. Ndivo vanonzi Dofollow zvinongedzo. Nekusagadzikana, chese chinongedzo chinopfuudza chinzvimbo chechiremera kunze kwekunge iyo rel hunhu hunowedzerwa, uye kunaka kwechibatanidza kunotemwa.

Sezvineiwo zvakaringana, zvisina kubatana zvinongedzo zvinowanzo kuve zvichiratidzwa muGoogle Search Console. Heino chikonzero:

Saka Dofollow Links Chero Kubatsira Yangu Chinzvimbo?

Pakazowanikwa kugona kwekushandisa chinzvimbo kuburikidza ne backlinking, indasitiri yemabhiriyoni emadhora yakatanga husiku hwese kubatsira vatengi mukufambisa nzira yavo kukwira. SEO makambani anozvigadzira uye akavakwa kunze batanidza mapurazi ndokutsika gasi kuti ashandise injini dzekutsvaga. Ehezve, Google yakacherekedza… uye zvese zvakawira pasi.

Google yakavandudza maalgorithms ayo kuti aone iro saiti saiti akaunganidza backlinks ne Zvakakodzera, nzvimbo dzine chiremera. Saka, kwete… kuwedzera zvinongedzo chero kupi zvako hazvikubatsire. Garnering backlinks pane yakakosha uye ine chiremera masaiti ichakubatsira iwe. Zvakatopesana, link spamming ingangokuvadza kugona kwako chinzvimbo sezvo hungwaru hweGoogle huchikwanisawo kusiyanisa kunyengera nekukuranga.

Icho Chinongedzo Chinyorwa Chine Basa?

Kana vanhu vatumira zvinyorwa kwandiri, vanowanzo shandisa mazwi makuru ari pachena mukati mezvinyorwa zvavo zveanchor. Ini handitendi maalgorithms eGoogle ndeekutanga zvekuti zvinyorwa zviri mukati melink yako ndiwo chete mazwi akakosha. Handingashamisike kana Google ikaongorora zviri mukati zvakatenderedza chinongedzo. Handifunge kuti iwe unofanirwa kuve pachena zvakanyanya nemalink ako. Pese pandinenge ndisina chokwadi, ndinokurudzira vatengi vangu kuti vaite zvakanakira muverengi. Ini ndinoshandisa mabhatani pandinoda kuti vanhu vaone uye nekudzvanya chinobuda chinobuda.

Uye usakanganwa kuti iyo anchor tag inopa zvese zviri zviviri chinyorwa uye musoro wenyaya kune yako link. Mazita hunhu hwekusvikika kubatsira vanoverenga skrini kutsanangura chinongedzo kune vashandisi vavo. Nekudaro, mabhurawuza mazhinji anoaratidza zvakare. SEO gurus haibvumirani nezvekuti kuisa zita remusoro mameseji kunogona kubatsira chinzvimbo chako chemazwi akakosha anoshandiswa. Chero nzira, ndinofunga itsika huru uye inowedzera pizazz diki kana mumwe munhu akafukidzira pamusoro pechinhu chako chinongedzo uye zano rinounzwa.

<a href="https://martech.zone/partner/dknewmedia/" title="Tailored SEO Classes For Companies">Douglas Karr</a>

Ko Zvakadii Nezvinotsigirwa Zvinongedzo?

Heino imwe email yandinogamuchira zuva nezuva. Ndinopindura izvi… ndichibvunza munhu wacho kana ari kundikumbira kuti ndiise zita rangu panjodzi, ndibhadhariswe faindi nehurumende, uye ndibviswe pamainjini ekutsvaga. Chikumbiro chisina musoro. Saka, dzimwe nguva ndinopindura ndovaudza kuti ndingafara kuzviita… zvinongovaita $18,942,324.13 per backlink. Ndichiri kumirira mumwe munhu kuti abatire mari.

Dear Martech Zone,

Ndakaona kuti iwe wakanyora ino inoshamisa chinyorwa pa [keyword]. Tinoda kukubhadhara iwe kuti uise chinongedzo muchinyorwa chako kunongedzera kuchinyorwa chedu [pano]. Zvingadai zvakadharai kubhadhara iyo dofollow link?

Signed,
Susan James

Izvi zvinotsamwisa nekuti zviri kundikumbira kuti ndiite zvinhu zvishoma:

  1. Kutyora Mitemo yeGoogle yeKushandira - varikundikumbira kuti ndivanze chinongedzo changu chakabhadharwa kune vanokambaira veGoogle:

Chese chinongedzo chine chinangwa chekunyengedza chinzvimbo chesaiti mumhinduro dzekutsvaga paGoogle chinogona kutorwa sechikamu chechirongwa chekubatanidza uye kutyorwa kweGoogle's Webmaster Guidelines. 

Zvirongwa zveGoogle Link
  1. Kutyora Federal Mitemo - vari kundikumbira kuti ndityore FTC endorsement nhungamiro.

Kana paine kubatana pakati peanotsigira uye mushambadzi izvo vatengi vasingazotarisira uye zvinokanganisa maitiro evatengi kuongorora kubvumidzwa, iko kubatana kunofanirwa kuburitswa. 

FTC Endorsement Nhungamiro
  1. Kutyora Vavariro Vangu Vaverengi - vari kundikumbira kuti ndinyepe kune vateereri vangu! Vateereri vandakashanda kwemakore 15 kuti ndivake vanoteera uye kuwana kuvimba navo. Hazvina mhosva. Ndizvo chaizvo nei uchizondiona ndichiburitsa hukama hwese - ingave yehukama chinongedzo kana shamwari mubhizinesi.

Google yaimbobvunza kuti zvinotsigirwa zvinongedzo zvinoshandisa iyo nofollow hunhu. Nekudaro, ivo izvozvi vagadziridza izvo uye vane chitsva chakatsigirwa hunhu kune akabhadharwa ma link:

Maka mamaki ayo ari kushambadzira kana akabhadharwa ekuisirwa (anowanzo kunzi akabhadharwa ma link) neiyo inotsigirwa kukosha.

Google, Inokodzera Zvinobuda kunze

Izvo zvinongedzo zvakagadzirwa seinotevera:

<a href="https://i-buy-links.com" rel="sponsored">I pay for links</a>

Nei Vasingadzokere shure Vanongonyora Makomendi?

PejiRank payakatanga kukurukurwa uye mablogiki akatamira panzvimbo, kutaura kwaive kwakajairika. Haisi chete yaive nzvimbo yepakati kuita nhaurirano (kare Facebook uye Twitter), asi zvakare yakapfuura chinzvimbo pawakazadza zvinyorwa zvemunyori wako uye nekubatanidza chinongedzo mune zvaunofunga. Comment spam yakazvarwa (uye ichiri dambudziko mazuva ano). Hazvina kutora nguva isati yasvika masisitimu ekutonga zvemukati uye masisitimu ekutaura atanga Nofollow zvinongedzo pamaprofile emunyori uye makomendi.

Google yatanga kutsigira humwe hunhu hweizvi, rel="ugc". UGC chidimbu cheMushandisi-Yakagadzirwa Zvemukati.

<a href="https://i-comment-on-blogs.com" rel="ugc">Comment Person</a>

Iwe unogona zvakare kushandisa kusanganiswa kwemaitiro. In WordPress, semuenzaniso, mhinduro inoita seizvi:

<a href="https://i-comment-on-blogs.com" rel="external nofollow ugc">Comment Person</a>

Zvekunze ndezvimwe zvinoita kuti vanokambaira vazive kuti chinongedzo chiri kuenda kune zvekunze nzvimbo.

Unofanirwa Kuita Backlink Outreach Kuti Uwane Zvakawanda Dofollow Links?

Chokwadi iyi ipfungwa huru yekupokana kwandiri. Iwo maemail e spammy andakapa pamusoro anotsamwisa, uye handikwanise kumira nawo. Ndinotenda zvakasimba kuti unofanira kudaro

wana zvinongedzo, kwete kuvakumbira. Shamwari yangu yakanaka Tom Brodbeck akatumidza zita iri kuti linkearning. Ini ndinodzosera kuzviuru zvesaiti uye zvinyorwa kubva kune yangu saiti… nekuti ivo vakawana chinongedzo.

Izvo zvakati, ini handina dambudziko nebhizinesi rinosvika kwandiri uye kubvunza kana vachigona kunyora chinyorwa chakakosha kune vateereri vangu. Uye hazvishamisi kuti pane a dofollow link mukati mechinyorwa ichocho. Ini ndinoramba zvidimbu zvakawanda nekuti vanhu vanotumira vanopa chinyorwa chinotyisa chine backlink isingazivikanwi. Asi ini ndinoburitsa zvimwe zvakawanda zvinonakidza zvinyorwa, uye chinongedzo chakashandiswa nemunyori chingave chakakosha kuvaverengi vangu.

Ini handiite kuparidzira… uye ndine anenge 110,000 links kumashure Martech Zone. Icho chiratidzo chemhando yezvinyorwa zvandinobvumira pane ino saiti. Pedza nguva yako kuburitsa zvinoshamisa zvemukati… uye backlinks ichatevera.

Zvimwe Rel Attributes

Heino rondedzero ine bulleted yezvimwe zvinowanzoitika rel hunhu hunokosha hunoshandiswa mukati HTML anchor tags (zvinongedzo):

  • nofollow: Inoraira injini dzekutsvaga kuti dzisatevedze chinongedzo uye kuti dzisapfuure chero pesvedzero yezvinzvimbo kubva pane yekubatanidza peji kune yakabatana peji.
  • noopener: Inodzivirira iyo peji nyowani yakavhurwa nelink kubva pakuwana iyo window.opener pfuma yepeji yemubereki, kuwedzera kuchengetedzwa.
  • noreferrer: Inodzivirira bhurawuza kutumira iyo Referer musoro kune peji idzva kana yavhurwa, ichiwedzera kuvanzika kwevashandisi.
  • external: Inoratidza kuti peji yakabatanidzwa inogarwa pane imwe nzvimbo kubva kune yazvino peji.
  • me: Zvinoratidza kuti munhu mumwe chete kana sangano rinotonga peji rakabatanidzwa sepeji iripo.
  • next: Zvinoratidza kuti peji rakabatanidzwa ndiro peji rinotevera munhevedzano.
  • prev or previous: Inoratidza kuti peji rakabatanidzwa ndiro peji yapfuura mukutevedzana.
  • canonical: Inotsanangura iyo yakasarudzika vhezheni yewebhu peji yemainjini ekutsvaga kana akawanda mavhezheni epeji aripo (anoshandiswa muchirevo cheSEO).
  • alternate: Inotsanangura imwe vhezheni yepeji razvino, senge shanduro yakaturikirwa kana imwe media media (semuenzaniso, RSS feeds).
  • pingback: Zvinoratidza kuti chinongedzo ipingback URL inoshandiswa mumamiriro ezvinhu e WordPress pingback mechanism.
  • tag: Inoratidza kuti chinongedzo iti tag link inoshandiswa mumamiriro eWordPress kana mamwe masisitimu ekugadzirisa zvemukati.

Zvakakosha kuziva kuti zvimwe rel hunhu hwehunhu, senge nofollow, noopener, uye noreferrer, zvine zvazvinoita uye zvinozivikanwa zvakanyanya neinjini dzekutsvaga uye mabhurawuza. Vamwe, senge external, canonical, alternate, nezvimwewo, anoshandiswa mune chaiwo mamiriro, anowanzo hukama neSEO, zvemukati manejimendi masisitimu (CMS), kana kushandiswa kwetsika.

Uyezve, kuti rel hunhu hunobvumira nzvimbo-yakapatsanurwa makoshero, saka huwandu hwakawanda hunogona kubatanidzwa kuratidza hukama hwakawanda pakati pepeji yakabatana uye peji razvino. Nekudaro, maitiro anoshanda eaya akasanganiswa maitiro anogona kuenderana nekuti chaiwo masisitimu kana maapplication anoadudzira sei.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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