4 Maitiro Ekudzora Njodzi yeRampant Kubiridzira Kubiridzira

baya chitsotsi

Dhijitari Kushambadzira ingangove iri yepamusoro midhiya kushambadzira mari muna 2016 maererano comScore. Izvo zviri zvakare kuzviita iyo isingadzivisike chinangwa chekubiridzira kubiridzira. Muchokwadi, sekureva kweshumo nyowani pamusoro pehunyengeri muindastiri yekushambadzira indasitiri, chetatu chezvinhu zvese zvekushambadzira zvichaparadzwa nekubiridzira.

Distil Networks uye Interactive Advertising Bureau (IAB) vaburitsa Dhijitari Muparidzi Dhairekitori Kuyera uye Kudzikisira Bot Traffic, chirevo chinoongorora yanhasi dhijitari kushambadzira dambudziko.

Kiyi Dzvanya Kubiridzira Kutsvaga

  • 75% yevaparidzi uye 59% vashambadziri havakwanise kutsanangura vanhu vachipesana nevanhu vasiri vanhu.
  • Yakagadzirirwa analytics (50%) uye kutungamira kwekunyepedzera uye kunyoreswa kwenhema (32%) zvakare akakosha asiri evanhu traffic matambudziko kune vese vaparidzi nevashambadzi.
  • Dzvanya uye fungidziro kubiridzira ndizvo zvinonyanya kunetsa kune vese vaparidzi (86%) nevashambadzi (100%) kana zvasvika kune zvewebhu traffic nyaya.

kubiridzira

Chirevo ichi chakadzama-kusimba uye chinofamba vaparidzi nevashambadzi kuburikidza nemabatiro ehunyanzvi anoshanda pamwe nemaitiro ekuderedza njodzi, kusanganisira:

  1. mutambo - Tarisa zvishoma pane mbishi nhamba uye zvimwe pane zvinoonekwa zviito. Sanganisa inokurudzirwa mashandiro ematanho kune yako agency kuti uve nechokwadi chemhando bhizinesi mhedzisiro.
  2. Regedza Maonero - Kuonekwa kuri nyore kunyepedzwa nemabhoti uye neimwe isiri-yevanhu traffic.
  3. Quality - Bhajeti yemhando yepamusoro, kwete huwandu. Govera mari kure nenzvimbo refu-muswe mukushambadzira kwekushambadzira, uko kubiridzira kuri kwakawanda uye kutenga zvinyorwa pane zvakanyanya, epamusiti masiti.
  4. Zvinoda Kujeka - Kana wako agency kana vashambadziro vevashambadzi vasingakwanise kukuratidzira iko kushambadza kwega kwega
    pfungwa yakapihwa, usashandise.

Dhawunirodha Chinyorwa cheDhijitari Muparidzi Kuyera uye Kudzikisira Bot Traffic

Pfungwa

  1. 1

    Mhoroi Douglas- chinyorwa chinobata zvakanaka nyaya yekubiridzira, asi haipe mhinduro chaiyo, sezvo kubiridzira kwekudzvanya kungasagaro kuitiswa bot traffic. Pfungwa ingave yekuchenjerera zvakanyanya nemaseting ane chekuita negeo kunangwa (senge ari pasi pe +Dzidzo dzepamusoro). Zvakare, kushandisa yakatsaurirwa software, senge http://www.xionagrup.ro chingava pfungwa yakanaka, kana kushandisa matanda parsers kuona kuti maIPs kana makirasi arikudzvanya pane ako ads.

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