Content MarketingEcommerce uye RetailKudzidzira Kutengesa uye KushambadziraSocial Media & Influencer Kushambadzira

Sei MaBrands Achiri Kubhuroga muna 2023? Zvimiro, Mapuratifomu, uye Mabhenefiti

Zvakaoma kutenda kuti papfuura makore gumi kubva pandakanyora Corporate Kubhuroka kweDummies! Panguva iyoyo, ndakaona shanduko vanyora chave chinhu chezvese zvirimo kana e-commerce chikuva. Blogging ichiri yakakosha sezvo makambani achida nzira yakapusa yekukurumidza kuburitsa zvinyorwa, nhau, uye kuvaka kwavo raibhurari yezvinyorwa.

Blogging Inoenderera Kuchitonga Zvemukati Kushambadzira

Kupfuura nakare kose, vatengi nemabhizinesi zvakafanana vari kutsvagisa kutenga kwavo kunotevera online. Zvizhinji zvemukati zvatinodya nhasi kubva kumainjini ekutsvaga zvinobva kublog blog. Blogging inoramba iine simba uye inoshanda yekushambadzira yemukati uye SEO nzira yemakambani. Heino muunganidzwa wakatanhamara we mabloggi manhamba kubva kuNeal Shaffer:

  • Anosvika 572 miriyoni mabloggi aripo painternet muna 2022.
  • Anoda kusvika 9 miriyoni mablog blog anoburitswa zuva nezuva.
  • MaBlogs anoverengwa ne77% yevanhu painternet.
  • Blogging inotungamira kune 55% yakawanda vashanyi vewebhusaiti.
  • Makambani ane mablogiki anogadzira avhareji ye67% yakawanda pamwedzi inotungamira kupfuura makambani asina.
  • Mabhizinesi ane blog ane 126% yepamusoro inotungamira kukura.
  • Kugadzira zvemukati kunodhura 62% yakaderera pane yechinyakare mafomati ekushambadzira, asi inogadzira 3x inotungamira.
  • Kuisa pamberi bhurogi rako kunowedzera mukana wako wekuita mari kubva pairi ne13x.
  • 61% yevatengi vepamhepo muUnited States vakatenga kamwechete kutenga zvichienderana nekurudziro yeblog.
  • 70% yevanhu vanofarira kudzidza nezvekambani kuburikidza nezvinyorwa pane kushambadza.

Nhamba idzi dzinosimbisa kukosha uye mabhenefiti ekubloga maererano nekusvika kwevateereri, webhusaiti traffic, inotungamira chizvarwa, mutengo-kushanda, uye kuvimba kwevatengi. Inosimbisa simba rekubhurogi sechishandiso chekushambadzira uye inosimbisa kukosha kwainounza kumabhizinesi mukutyaira kubatanidzwa, kutendeuka, uye kukura kwese.

Key Features Of Blog

izwi weblog yakagadzirwa mukupera kwema1990 naJorn Barger, mugadziri wepurogiramu uye munyori. Akarishandisa kutsanangura bhuku repamhepo repamhepo kwaakaunganidza nekugovera zvinongedzo zvinonakidza uye ruzivo. Izwi rakazodimburirwa kuti Blog naPeter Merholz muna 1999. Merholz akatyora izwi iri muzvikamu zviviri zvinosetsa, isu blog, pa blog yake, achigadzira chimiro chechiito chetemu.

Mamwe eakanyanya kufarirwa hunhu hweblog (asi kwete runyorwa ruzere) ndeaya:

  • Zvinyorwa uye Zvakapinda: MaBlogs ane mameseji ega ega kana apinda, aine zvirikuitika zvichangoburwa zvichionekwa kumusoro. Mumwe nomumwe pambiru kazhinji inobata musoro chaiwo, pfungwa, kana nyaya.
  • Archives: MaBlogs anowanzo kupa archive ficha inobvumira vaverengi kutarisa zvakatumirwa nemwedzi kana gore. Inogonesa kuwana zviri nyore kune zvakapfuura uye inobatsira vaverengi kuongorora nhoroondo yeblog.
  • Content Categories uye Tags: MaBlog anogaro patsanura zvavanenge vatumira kuti varonge zvirimo nemusoro kana dingindira. Zvikamu uye ma tag anobatsira vaverengi kufamba uye kuwana chaiwo zvemukati zvekufarira mukati meblog.
  • Maonero uye Kudyidzana: Mablogi mazhinji anobvumira vaverengi kusiya mhinduro pane zvakatumirwa, vachikurudzira kubatanidzwa uye nhaurirano. Kukurukurirana kuburikidza nemhinduro kunogona kuwedzera pfungwa yenharaunda uye kukurudzira kutora chikamu kwevateereri. Nekufamba kwemakore, zvakadaro, hurukuro iyi yakatamira kumagariro enhau, uye kutaura kashoma kuitika pane positi pachayo.
  • Kutsvaga Basa Bhara rekutsvaga kana chimiro chekutsvaga chinogonesa vashandisi kuwana chaiyo yemukati nekuisa mazwi makuru kana mitsara. Izvi zvinonyanya kubatsira kune mablogiki ane nhamba huru yezvinyorwa.
  • Customization uye Dhizaini: MaBlog anopa madhigirii akasiyana ekugadzirisa kuti aratidze zita reblogger kana maitiro emunhu. Dhizaini zvinhu zvakaita semadingindira, marongero, mafonti, uye mavara anogona kugadziridzwa kugadzira yakasarudzika kutaridzika uye kunzwa.
  • Tsvaga Optimization: Blogs kazhinji anopa sarudzo dzekugadzirisa zvinyorwa zvekutsvaga injini, sekuseta meta mazita, tsananguro, uye URLs, pamwe nekubatanidza akakosha mazwi uye ma tag. Izvi zvinobatsira kunatsa kuoneka kwezvinyorwa zvebhurogu mune zvekutsvaga injini mhinduro.
  • RSS Feeds: MaBlog anogona kupa RSS feed inobvumira vaverengi kunyoresa uye kugamuchira zvigadziriso kana zvitsva zvaburitswa. RSS feeds inoita kuti vashandisi vagare vakagadziridzwa vasina kushanyira blog zvakananga.

Aya maficha pamwe chete anobatsira kubhurogu kuita kwese, ruzivo rwemushandisi, uye kubatikana. Aya maficha 'kuwanikwa uye maitiro ekugadzirisa anogona kusiyana zvichienderana nepuratifomu inoshandiswa.

Ndeapi Akanyanya Kubhuroga Mapuratifomu?

Kuve nepuratifomu chaiyo kwakakosha pakubudirira. Kunyangwe iwe uri wega blogger uri kutsvaga kugovera zvaunofunga kana bhizinesi rine chinangwa chekubatana nevateereri vako, mapuratifomu akasiyana aripo kuti asangane nezvido zvako. Muchinyorwa chino, isu tichaongorora mapuratifomu epamusoro anobata kune wega blogging, bhizinesi-based blogging, uye pekugara zvese.

Personal Blogging Platforms:

  • Blogger: Blogger, chikuva chemahara neGoogle, inozivikanwa nekureruka kwayo uye nyore kushandisa. Iyo yakanakisa sarudzo kune ega mablogiki anoda yakatwasuka yekuseta uye yekunetseka-yemahara blogging ruzivo, asi inoshaya kumwe kuburitsa, ecommerce, uye ekushambadzira maficha mune mamwe mapuratifomu.
  • Tumblr: Kana uchida a microblogging fomati yaunogona kugovera zvipfupi-fomu zvemukati, senge mapikicha, makotesheni, uye zviratidziro zvemunhu, Tumblr isarudzo yakakurumbira. Iyo inokutendera iwe kushambadza uye kushamwaridzana nenharaunda ine hukama.
  • WordPress.com: WordPress.com inopa mushandisi-ushamwari interface uye dzakasiyana siyana dzecustomizable themes, zvichiita kuti ive sarudzo yakanaka kune wega blogger. Iine intuitive maficha, iwe unogona nyore kugadzira uye kubata bhurogi rako, uchitarisa pakutaura zvaunofunga uye mazano.

Mapuratifomu Emabhurogu ane Bhizinesi:

  • nzira: Pakati haingori wega blogging chikuva; inobatawo mabhizinesi nenyanzvi. Iine yakavakirwa-mukati kuverenga uye nyore kuburitsa maturusi, Medium inogonesa mabhizinesi kukwidziridza network yavo uye kuita nevateereri vakawanda.
  • Zvikweretikukurumidza: Squarespace inonyanya kuvaka webhusaiti uye inopa yakanakisa blogging mashandiro. Isarudzo yakanakisa ye DIY mabhizinesi madiki ari kutsvaga kugadzira webhusaiti inoyevedza ine yakasanganiswa yekubhuroga kugona. Ivo zvakare vakawedzera kuita e-commerce uye kugadzwa kuronga.

Ecommerce-Yakavakirwa Blogging Platform:

Nepo akawanda e-commerce mapuratifomu achipa kubatanidzwa kune akakurumbira mabhurogi mapuratifomu, pane chaizvo vaviri chete vane mabloggi akavakirwa akazara mukati sechinhu.

  • BigCommerce: BigCommerce ndeye yakazara e-commerce chikuva inobata kune mabhizinesi eese saizi. Iyo inopa yakasimba maficha, scalability, uye yakavakirwa-mukati maficha senge blogging. BigCommerce inozivikanwa nekugona kwayo kwebhizinesi-chikamu uye yakasimba SEO maturusi.
  • Shopify: Shopify ndeyepamusoro-yakatemerwa uye mushandisi-inoshamwaridzika e-commerce chikuva. Iyo inopa huwandu hwakasiyana hwezvinhu, yakakura app musika, uye yakanakisa scalability. Shopify inozivikanwa nekureruka kwayo, ichiita kuti ive yakakodzera mabhizinesi eese saizi. Zvangu simba yakatogadzira yakasanganiswa chigadzirwa mapfupi uye kuwedzera-kune-ngoro mashandiro akananga mune akawanda vatengi 'blog matemplate.

Mapuratifomu Anogadzika Zvese Zvemunhu uye Bhizinesi Blogging:

  1. Wix: Wix inyanzvi yekuvaka webhusaiti ine mabloggi maficha akakodzera ega uye bhizinesi mablog. Inopa mushandisi-inoshamwaridzika interface uye akawanda matemplate kuti anyatso kugadzira uye kubata yako blog.
  2. Weebly: Zvakafanana neWix, Weebly inopa muvaki wewebhusaiti ane akabatanidza mabhurogi kugona. Inopa akasiyana siyana ekugadzirisa sarudzo, ichiita kuti ive inochinjika chikuva chevanhu uye mabhizinesi.
  3. chipoko: Ghost inguva yemazuva ano manejimendi system yakagadzirirwa kubhuroga. Yakakodzera kune vega mablogiki vachitsvaga yakareruka uye inogoneka chikuva uye mabhizinesi ari kutsvaga inoyevedza blogging mhinduro.

Iyo Yakabatanidzwa Blog Inofanirwa Nhasi

Kuve neBlog yakasanganiswa, inogarwa mukati meiyo dhomeini sewebhusaiti yako kana e-commerce chitoro, inopa akati wandei mabhenefiti pamusoro pekuva nenzvimbo yakaparadzana kana subdomain yeblog rako. Hezvino zvimwe zvakakosha zvinobatsira:

  1. Seamless Mushandisi Zvakaitika: Nebhurogi yakabatanidzwa, vashanyi vanogona kuwana yako blog zvemukati pasina kusiya yako huru webhusaiti kana chitoro. Izvi zvinopa yakabatana mushandisi ruzivo uye inochengeta vashandisi vakabatikana mukati meiyo brand ecosystem, zvichideredza mukana wekuti vafambe vachienda kune imwe dura.
  2. Branding uye Consistency: Iyo yakasanganiswa bhurogu inobvumidza iwe kuti uchengetedze kunoenderana branding pane yako yese webhusaiti. Iwe unogona kugadzirisa dhizaini, dhizaini, uye kufamba kuti ienderane nesaiti yako huru, kusimbisa chiziviso chemhando yako uye nekupa chimiro chakabatana uye kunzwa.
  3. Yakavandudzwa SEO: Kutambira bhurogi rako pane imwecheteyo saiti webhusaiti yako huru kunogona kubatsira kune zvirinani kutsvaga injini optimization. Injini dzekutsvaga dzinowanzoona mawebhusaiti ane akakodzera uye akakosha zvemukati seane chiremera. Nekubatanidza bhurogi rako, unosimbisa zvirimo uye kuwedzera yako dhomeni kukosha uye kugona kweSEO.
  4. Yakawedzera Webhusaiti Traffic uye Engagement: Iyo yakabatanidzwa blog inogona kutyaira yakawanda traffic kune yako huru webhusaiti kana e-commerce chitoro. Blog zvemukati zvinogona kukwezva organic yekutsvaga traffic, social media kutumira, uye backlinks kubva kune mamwe mawebhusaiti. Kuchengeta vashanyi mukati medomasi yako kunokupa mimwe mikana yekuvashandura kuva vatengi kana vanyoreri.
  5. Yakakwenenzverwa Content Management: Kugadzirisa bhurogi rakasanganiswa kuri nyore sezvo iwe uchigona kushandisa imwe puratifomu kubata yako webhusaiti uye blog zvemukati. Izvi zvinorerutsa zvigadziriso zvemukati, analytics yekutevera, uye yakazara webhusaiti manejimendi.
  6. Muchinjikwa-Kusimudzira uye Shanduko Mikana: Iyo yakasanganiswa bhurogu inobvumira nyore kuyambuka-kusimudzira kwezvigadzirwa kana masevhisi mukati memukati mako. Iwe unogona kubatanidza zvisina mutsetse kune akakodzera chigadzirwa mapeji kana kugadzira kudana-ku-chiito (CTA) zvinhu zvinofambisa shanduko. Kubatanidzwa uku kunowedzera chizvarwa chinotungamira, kubatanidzwa kwevatengi, uye kugona kutengesa.
  7. Humbowo uye Kuvimbika Kwemagariro: Iyo yakabatanidzwa blog inowedzera kuvimbika uye chiremera kune webhusaiti yako. Kudhinda inodzidzisa uye yakakosha mablog ekutumira kunogona kumisa iwe senyanzvi muindasitiri yako, uchiwana kuvimba uye kuvimbika kwevateereri vako. Izvi zvinogona kuwedzera chivimbo chevatengi, kuvandudza mukurumbira wemhando, uye kukuita iwe kushandurwa kwepamusoro.

Nepo uine yakaparadzana domain kana subdomain yeblog rako inogona kunge iine zvimwe zvakanakira mune dzakananga zviitiko, bhurogi rakasanganiswa rinowanzopa chiitiko chakabatana uye chisina musono, inosimbisa brand yako, inosimudzira SEO, uye inowedzera kubatanidzwa uye kutendeuka mikana mukati mewebhusaiti yako iripo kana e- commerce platform.

Kusarudza chikuva chakakodzera chebhurogu yako kwakakosha kuti uve nechokwadi chekusagadzikana uye chinonakidza kubhurogi chiitiko. Kunyangwe iwe uri wega blogger, bhizinesi, kana kutsvaga chikuva chinokwana zvese zviri zviviri, sarudzo dziri pamusoro dzinopa zvakanakisa maficha uye kuchinjika kuzadzisa zvaunoda chaizvo. Funga zvaunoda, sarudzo dzekugadzirisa, uye chimiro chemukati wako kuita sarudzo ine ruzivo inoenderana nezvinangwa zvako zvekubhuroga.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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