Sellics Benchmarker: Maitiro ekumisikidza yako Amazon Advertising Account

Pane nguva zhinji dzatinoshamisika, sevashambadzi, kuti kushandisa kwedu kushambadza kuri kuita sei mukuenzanisa nevamwe vashambadziri muindasitiri yedu kana pane imwe chiteshi. Benchmark masisitimu akagadzirwa nekuda kweichi chikonzero - uye Sellics ine yemahara, yakazara bhenji chirevo chako. Amazon Advertising Account kuenzanisa kuita kwako nevamwe.

Kushambadzira kweAmazon

Kushambadzira kweAmazon kunopa nzira dzevashambadziri dzekuvandudza kuoneka kune vatengi kuti vawane, vatarise, uye vatenge zvigadzirwa uye zvigadzirwa. Zvishambadziro zveAmazon zvemadhijitari zvinogona kuve chero musanganiswa wemavara, mufananidzo, kana vhidhiyo, uye zvionekwe kwese kwese kubva kumawebhusaiti kuenda kune vezvenhau nekushambadzira zvemukati. 

Amazon kushambadzira inopa mikana yakawanda yekushambadzira, inosanganisira:

• Sponsored Brands - mutengo-wega-watinya (CPC) kushambadza iyo inoratidza yako brand logo, yetsika musoro wenyaya, uye akawanda zvigadzirwa. Aya ma ads anowanikwa mune akakodzera ekutenga mhedzisiro uye anobatsira kutyaira kuwanikwa kweako brand pakati pevatengi vanotenga zvigadzirwa senge yako.
• Zvigadzirwa Zvakatsigirwa - mutengo-wega-watinya (CPC) kushambadzira inosimudzira yega zvigadzirwa zvinyorwa paAmazon. Zvigadzirwa zvinotsigirwa zvinobatsira kusimudzira kuoneka kwezvimwe zvigadzirwa nezvishambadziro zvinoonekwa mune zvekutsvaga uye pamapeji echigadzirwa
• Inotsigirwa Ratidza - yekuzvimiririra-kuratidza kuratidza kushambadzira mhinduro iyo inokubatsira iwe kukura rako bhizinesi uye zita kuAmazon nekuita vatengesi parwendo rwekutenga, on uye off Amazon.

Amazon Ad Benchmarks

Kuti upfuure makwikwi, unofanirwa kuzvinzwisisa. Uye izvi ndizvo zvinoita kuti Sellics Benchmarker chishandiso ive nani pane chero chinhu chiri pamusika: ichaita isa kuita kwako muchirevo uye kukupa iwe unogoneka kuona kukuita mushambadziri ane pundutso paAmazon. The Sellics Benchmarker inoongorora mashandiro ako muSponsored Zvigadzirwa, Sponsored Brands, uye Sponsored Ratidza uye inokuratidza chaizvo kwauri kuita kukuru uye kwaunogona kugadzirisa.

Makiyi ekuenzanisa mabhenji metric ayo akaenzaniswa ndeaya:

• Mafomu Ekutsigira Iwe unoshandisa ese akakodzera mafomati anofanirwa kupihwa neAmazon? Imwe neimwe ine nzira dzayo dzakasiyana nemikana. Ongorora Sponsored Zvigadzirwa, Sponsored Brands & Inotsigirwa Ratidza
• Chikamu chakazara: Nzwisisa kana iwe uri wepamusoro 20% - kana pasi
• Enzanisa Kushambadzira mutengo wekutengesa (ACOS): Ndeipi muzana yezvekutengesa chaiko iwe yawakagadzira kubva kune yakatsigirwa kushambadzira mishandirapamwe uchienzanisa neyemukati mushambadzi? Iwe unochengetedza zvakanyanya here? Nzwisisa simba rekubatsira muchikamu chako
• Benchmark Mutengo Wako Pakudzvanya (CPC) Marii yakadii vamwe vari kubhadhara imwechete kubaya? Dzidza maitiro ekuwana iwo akakwana bhidha
• Kura Kwako Kudzvanya-Kuburikidza Nechiyero (CTR): Mafomu ako ekushambadza anokunda musika? Kana zvisiri, dzidza maitiro ekuwedzera mikana yekutora bhatani
• Natsiridza Amazon Kutendeuka Rate (CVR): Vanokurumidza sei vatengi kupedzisa chaiwo matanho mushure mekubaya pane kushambadzira. Zvigadzirwa zvako zvakatengwa kupfuura vamwe here? Dzidza kurova musika & kugonesa vatengi

Kubva padhata rinomiririra $2.5B mumari yekushambadza pane 170,000 zvigadzirwa uye 20,000 zvigadzirwa zvikamu, iyo Sellics Benchmarker ndiyo yakanyanya simba ad performance tool pamusika. Uye ndezvemahara. Imwe neimwe musika, indasitiri, fomati cluster inosanganisira inosvika makumi maviri akasarudzika mhando. Majeji ari hunyanzvi hwepakati manhamba ekuverengera vanotengesa kunze.

Benchmark Yako Amazon Kushambadzira Akaunti

Kutanga Neyako Sellics Benchmarker Report

Kana wangoisa chikumbiro chako Sellics webhusaiti, uchagamuchira rondedzero yako yemahara mukati meawa makumi maviri nemana. Paunovhura rondedzero, iwe uchaona bheji rekuita mukona yekurudyi yekurudyi ichikupa iyo yakazara account mamaki. Pakarepo, iwe unowana tarisiro huru yekuti uri kuita sei uye chii chako kukura kukura ndiro. 

Iwo akasiyana mabheji anoratidza chimiro chese cheakaundi yako nenzira inotevera:

• Platinum: Pamusoro 10% yevezera
• Ndarama: Pamusoro 20% yevezera
• Sirivha: Pamusoro 50% yevezera
• Bronze: Pazasi 50% yevezera.

PRO TIP: Shandisa bhuku bhatani rekufona kune yemahara kutaura nemumwe weSellics 'Amazon ad nyanzvi. Vanogona kukubatsira kududzira yako Sellics Benchmarker taura kana kukuudza zvimwe nezve mashandisiro aungaite Sellics kukwenenzvera ako ekushambadzira mishandirapamwe.

Pazasi pacho unowana chikamu chechidimbu, chinoratidza kuita kwako kwese uye kuita kwakanyanya uye kwakanyanya kuita Key Performance Indicators (KPI's) pakuona. Unogona kushandisa bhatani riri kumusoro kurudyi kusarudza kuti ungada kuenzanisa kuita kwako nemabhenji akakodzera here kana nemwedzi wapfuura.

Nzwisisa shanduko muAmazon Advertising KPIs yako 

MaKPI epamusoro senge ACoS anofurirwa nezvakawanda zvakasiyana zvinhu, zvinogona kunetsa kuziva chiri kukonzera shanduko mukuita. 

Iyo faniro yekuita yakanaka nekuti

1. Iwe unogona kuona ese metrics ako munzvimbo imwechete.
2. Iyo funnel inoratidza kuti metric yega yega inoita sei muKPIs yako, ichikubvumidza kuti uone zviri kukonzeresa shanduko.

Mumuenzaniso demo repoti pamusoro, unogona kuona kuti ACoS yakasimuka nekuti kushandiswa kwekushambadzira kwakawedzera kupfuura kutengesa kwekushambadzira. Uyezve, ini ndinoona kuti kuderera kwechiyero chekushandura uye avhareji yekurongeka kukosha (AOV) yakadzora kutengesa ad.

Ita shuwa kuti wadzvanya iyo Mwedzi-Kupfuura-Mwedzi Kuchinja bhatani riri pazasi pefunnel yekutevera kuita kwako nekufamba kwenguva. 

Ziva Zvigadzirwa zveAmazon Nezvakakurisa Impact (Yakanaka kana Yakashata)

With the Impact Driver Analysis, unogona kukurumidza kuona kuti ndezvipi zvigadzirwa zviri kupa zvakanyanya-zvose zvakanaka (zvakasvibirira) uye zvakashata (zvitsvuku) -kumwedzi wako-pamusoro-mwedzi kuchinja kwekuita kweKPIs dzose huru, kusanganisira kushandiswa kwekushambadzira uye ACoS.

Iyo Impact Driver Analysis ichapindura mibvunzo inokosha, like:

• Sei Ad Sales yangu yakawedzera/yadzikira?
• Ndezvipi zvigadzirwa zvakakonzera kudonha / kuwedzera mu ACoS, ad kutengesa?
• CPC yangu yakawedzera kupi mwedzi wapfuura?

Uchishandisa chero machati matatu echishandiso ichi (mapopoma emvura, treemap, kana tafura yechigadzirwa), unogona nekukurumidza uye nekusasimba kuona vatambi vako vakasimba uye nemikana yako mikuru yekugadzirisa. 

Ichi chishandiso chakakosha kune chero mushambadzi!

Benchmark Yako Amazon Kushambadzira Akaunti

Tora Yakadzika-Dhivha Yenyu Yepamusoro zana ASINs

The Product Analysis chikamu ndicho chandinofarira chikamu chechishandiso nekuti chinokupa iwe ASIN-level performance data. Kungofanana nefunnel yekuita, dhizaini inoita kuti iwe ugone kuita nyore ongororo ine simba, uye zvakanyanya kukosha, zviri nyore kunzwisisa.  

Kutanga, ndinoda kushandisa filters bhatani rekusefa kuti uwane mari shoma yekushambadzira. Nenzira iyi, ndinoziva kuti ndiri kukwenenzvera zvigadzirwa zvine simba rakakosha pakuita kwese. 

Zvino nezvasara zvigadzirwa, ini ndinotarisa kune mavara madenderedzwa ari padyo neKPIs kuti ndione kuti ari pamusoro kana pazasi peiyo sub-category benchmark. Iyo color-coding system inoshanda seinotevera: 

• Green: iwe uri pamusoro 40% = basa rakanaka
• Yero: iwe uri pakati pe20% = unoda kuvandudza
• Tsvuku: iwe uri muzasi 40% = une mikana mikuru yekukura.

Nekuti ACoS inotemerwa nekudzvanya-kuburikidza nechiyero (CTR), chiyero chekushandura (CVR), uye mutengo pakudzvanya (CPC), ini ndinowanzo tarisa madoti matsvuku uye eyero padivi peCTR, CVR, kana CPC yangu, ndozotanga. optimizing avo vane Sellics 'software.

Nepo iwe usingade iyo Sellics software kuti tora yako yemahara Sellics Benchmarker report, Ini zvirokwazvo ndinokurudzira! Ivo vane otomatiki uye maAI maficha anoshandisa simba re data hombe kuti akuitire zvese zvinorema zvekukusimudza. 

Benchmark Yako Amazon Kushambadzira Akaunti

High-Level Campaign Strategy 

Indaneti izere nemazano ekuti ungakwirisa sei maKPIs ako, asi vashoma vanhu vanozopinda munzungu nemabhaudhi ekuti unofanira kuronga sei mishandirapamwe yako yekushambadzira. Kunze kwekunge uri kuvabhadhara mari yakawanda, ndiko kuti. 

Iyi ndiyo imwe nzvimbo iyo iyo Sellics Benchmarker inopa incredible value. Chikamu cheAccount Structure chinokupa maonero akazara ekuti account yako inomiswa sei uye inoienzanisa nemamwe maakaunti anoshanda zvakanyanya.

Chishandiso chinoverenga matatu akasiyana metrics: ad mapoka/mushandirapamwe, ASINs/campaign, uye keywords/campaign. Zvadaro zvinokupa nyore kuverenga "magiredhi" ega ega. Iyo grading system inoshanda nenzira inotevera:

• green: zvakanaka
• yero: funga kuita shanduko
• dzvuku: iwe ungangoda kugadzirisa mishandirapamwe yako.

Kunze kwekunge iwe uri mushambadzi ane mari inodarika zviuru gumi zvemadhora ekushambadza pamwedzi, heano mamwe emamwe magwara anokurudzirwa nechishandiso.

1. Mapoka eAdd/Mushandirapamwe: Kuve nemapoka mashoma ekushambadzira pamushandirapamwe kunokupa iwe kutonga kwakawanda pamusoro pebhajeti rako. 
2. Akashambadzirwa ASINs/Ad Group: Kune vakawanda vashambadziri, anosvika mashanu akashambadzwa maASIN pachikwata che ad angave akanaka.
3. Keywords/Ad Group: Kune vashambadziri vazhinji, pakati pe5 ne20 keywords paboka rekushambadzira rinoshanda zvakanyanya.

Iyo Amazon Ad Format Deep-Dive

Kune vashambadziri vanomhanyisa zvese Sponsored Zvigadzirwa uye Sponsored Display, iyo ad fomati yakadzika-dive ingangove imwe yeakanakisa zvikamu zve. iyo Sellics Benchmarker mushumo. 

Girafi inoratidza ad yangu yekushandisa kugovera zvichienzaniswa nechikamu chebhenji, kuti ndigone kuona zviri nyore kana ndichifanira kufunga nezvekudyara kana kushoma murudzi rwekushambadzira. 

Kukwenya pasi, unogona kuwana ad-format-level KPI mamakisi uye Benchmarks. Kana ukadzvanya bhatani rekuti “+” padivi pechero imwe yeKPIs unokwanisa kuita ongororo yeASIN-level yemaASIN ayo aunoshambadza neSponsored Products. 

Chimwe chezvinhu zvikuru zveSellics Benchmarker ndechekuti mushure mekusaina chirevo chako chekutanga, unowana mushumo mazuva makumi matatu ega ega ane data kubva pamwedzi wapfuura. Neiyi nzira, iwe unogona kuenderera mberi nekukwirisa uye kugadzirisa account yako kuti usvike pazvinangwa zvako zvekushambadzira zveAmazon.

Kukosha kunopihwa nemudziyo uyu kwakakura. Tora yako yemahara Sellics Benchmarker report nhasi kutora kushambadzira kwako kune imwe nhanho uye kurova makwikwi.

Benchmark Yako Amazon Kushambadzira Akaunti

Disiki: Ini ndiri mubatanidzwa we Sellics.