Kune akawanda munharaunda yemagariro venhau kunze uko anotonga kubudirira kweblog nemametric ekubatanidzwa senge makomenti. Ini handidaro. Iko hakuna kuwirirana pakati peiyi blog yekubudirira uye nhamba yemashoko pairi. Ini ndinotenda kuti makomendi anogona kukanganisa blog - asi nekuti hachisi chinhu chaunogona kudzora zvakananga ini handina hanya nacho.
If I wanted comments, I’d write link-baiting headlines, controversial content, and snarky blog posts. This, in turn, would lose my core audience and target the wrong people.
Matatu bhizinesi kubloga ekushandura metric ini ndinoteerera kune:
- Tsvaga Injini Mhedzisiro Peji Shanduko – Many experts focus on how much search engine traffic you received… but not how much traffic you lost. If you write flat post titles and your meta data isn’t compelling, you may make the top of the search engine rankings but people may not be clicking your link. Write post titles that convert traffic and ensure your meta descriptions are packed with keywords and a great reason to click through! Utilize Google Search Console to analyze these results.
- Call To Action Conversions – First-time visitors are landing on your blog and either leaving or looking to do business with you. Are you providing a path for them to engage with your company? Do you have a prominent contact form and link? Are your address and phone number clearly identified? Do you have compelling Calls To Action that visitors are clicking on?
- Kumhara Peji Shanduko - Mushure mekunge vashanyi vako vadzvanya paKudaidzira Kuti Uite, vari kumhara pane peji rinovaita kuti vatendeuke? Ndiyo yako landing peji yakachena uye isina yekusafanira kufamba, zvinongedzo, uye zvimwe zvirimo izvo hazvisi kutyaira kutengesa?
Your prospects have to convert at each step of the way in order for you to acquire them as a customer. You must attract their click on the search engine results page (SERP), you must provide them with relevant content to gain their trust and compel them to dig deeper, and you must provide them a path to engagement – like a compelling call to action (CTA) and you must provide them with a means of contacting you – like a well-designed, optimized landing page.
Kuwedzera Inoitisa pane aya Akanaka Maitiro!
- Chekutanga: Iyo yekutsvaga injini mhedzisiro ye Kuverenga Bhizinesi Kublogga ROI, Compendium ine nzvimbo yechipiri uye yakanyorwa zvakanaka - chokwadi kukwezva mamwe traffic!
Note: You’ll notice that Compendium has the second result for the search and not the first result. If the page title had Compendium Blogware at the end of the title rather than the beginning, the date, and author info were dropped, and the meta description had more compelling language, they might even be able to squeeze out the top ranking result. (It is great that the meta description starts with the keyword, though!) Those changes could double or triple their conversions from this search engine results page.
- Second: It’s a nice concise post that directs attention to two additional resources to calculate the Return On Investment. This is a solid, relevant post, though!
Note: One way of improving this may have been to actually provide a third resource – the actual call to action to the ROI Toolkit.
- Third: The call to action is absolutely beautiful and relevant to the copy on the page, and is a clear path to find additional information!
- Fourth: The landing page is absolutely flawless – providing supportive, compelling content, a short form to collect contact information for the sales team, and even some prequalifying questions to get a feeling for the prospect’s budget and sense of urgency.
Boka rekushambadzira kuCompendium rinoshamisa pakushandisa zvakakwana chishandiso chavo. Ini ndinoziva zvechokwadi kuti Compendium inounganidza yakawanda inotungamira kuburikidza nemhedzisiro yekutsvaga uye yavo blog pane chero imwe sosi. Pasina kupokana imhaka yebasa rinonakidza ravanoita pakuyedza, kuyedzazve uye kugadzirisa nzira yavo yekutendeuka. Kuita zvakanaka!
Full Disclosure… I own shares and helped start Compendium (thank goodness they didn’t go with logo yangu!)