Kushambadzira Mabhuku
Kushambadzira mabhuku uye ongororo yemabhuku pa Martech Zone
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Ndeapi Iwo 4 Ps Ekushambadzira? Tinofanira Kuzvigadziridza Nezve Digital Marketing?
I4Ps yekutengeserana ndiyo muenzaniso wekusarudza zvinhu zvinokosha zvekutengesa nzira, yakagadzirwa naE. Jerome McCarthy, purofesa wekutengesa, muma1960. McCarthy akaunza modhi mubhuku rake, Basic Marketing: A Managerial Approach. Modhi yeMcCarthy's 4Ps yaive yakagadzirirwa kupa hurongwa hwekuti mabhizinesi ashandise pakugadzira nzira yekushambadzira. Iyo modhi…
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Ndeipi iyo Net Inokurudzira Score (NPS) Sisitimu?
Vhiki rapfuura, ndakaenda kuFlorida (ini ndinoita izvi kota yega yega kana zvakadaro) uye kekutanga ndakateerera bhuku pamusoro Inonzwika munzira yekudzika. Ndakasarudza The Ultimate Question 2.0: Makambani Anosimudzira Mambure Anobudirira Munyika Inotungamirirwa neVatengi mushure mehurukuro nevamwe vadzidzisi vekushambadzira online. Iyo Net Promoter Score (NPS) system yakavakirwa…
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Maitiro Ekuvaka Iyo Yechokwadi Brand
Vanotungamira kushambadzira epasi rose vanozvitaura nenzira dzakasiyana, asi vese vanobvumirana kuti musika wazvino wakaibva nedzidziso, nyaya, uye nyaya dzebudiriro dzakanangana nemhando dzevanhu. Mazwi akakosha mukati memusika uyu uri kukura ndeyechokwadi kushambadzira uye mhando dzevanhu. Zvizvarwa Zvakasiyana: Izwi rimwechete Philip Kotler, mumwe weGrand Old Men vekushambadzira, anodaidza chiitiko Kushambadzira 3.0. Mune yake…
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Kunyora Hakugoni, Zvinongoda Kudzidzira
Mudzimai weshamwari yangu yepamwoyo, Wendy Russell, mugadziri weterevhizheni uye munyori. Akabata akabudirira akatevedzana paHGTV anonzi She's Crafty. Tave tiri shamwari dzakanaka kweanoda kusvika makore makumi maviri zvino uye ndanga ndichishamiswa netarenda rake rekugadzira uye kutyaira mumakore apfuura. Ini pachangu, handizvifungi semusiki kana munyori. Asi zuva nezuva…
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Dhawunirodha: Iyo Yakajeka & Yakazara Nongedzo Kune Akaunti-Yakavakirwa Chiitiko (ABX)
Demandbase iri kushandura nzira iyo makambani eB2B anoenda kumusika. Demandbase One ndiyo yakanyanya kukwana suite yeB2B kuenda-kumusika mhinduro, inobatanidza iyo inotungamira account-yakavakirwa ruzivo, kushambadzira, hungwaru hwekutengesa, uye B2B data mhinduro saka Kushambadzira uye Kutengesa zvikwata kumakambani makuru uye ari kukurumidza kukura anogona kushandira pamwe nekukurumidza, kugovana njere, uye kuona kukura kunoputika. Chief Marketing Officer, Jon Miller, akanyora uye akaburitsa…
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SEO Buddy: Yako SEO Yekutarisa Uye MaGwara Ekuwedzera Yako Organic Chinzvimbo Kuonekwa
Iyo SEO Yekutarisa neSEO Buddy ndiyo nzira yako kune yega yakakosha SEO chiito chaunoda kutora kuti ukwidzise webhusaiti yako uye uwane yakawanda organic traffic. Iyi ipakiti yakazara, kusiyana nechero chinhu chandakaona online, chinobatsira zvakanyanya kune avhareji bhizinesi kuvabatsira kuenderera mberi nekukwirisa masaiti avo uye nekuwedzera kuoneka kwavo pakutsvaga. Iyo SEO Yekutarisa Inosanganisira…
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Kudzidza Tekinoroji Yakakosha seManeja weCRM: Heano Mamwe Maturu
Nei uchifanira kudzidza hunyanzvi hwetekinoroji seCRM Maneja? Kare, kuti uve Mutengi Hukama Maneja akanaka waifanirwa kuve ne psychology uye nehunyanzvi hwekushambadzira. Nhasi, CRM yakanyanya mutambo we tech kupfuura pakutanga. Munguva yakapfuura, maneja weCRM ainyanya kutarisisa maitiro ekugadzira email kopi, munhu ane pfungwa dzekusika.…
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AdTech Bhuku: Yemahara Pamhepo Resource Yekudzidza Zvese Nezve Kushambadzira Tekinoroji
Iyo online advertising ecosystem ine makambani, tekinoroji masisitimu, uye yakaoma tekinoroji maitiro ese anoshanda pamwechete kuendesa ads kune vashandisi vepamhepo paInternet. Kushambadzira kwepamhepo kwakaunza huwandu hwezvakanaka. Kune imwe, inopihwa vanogadzira zvemukati vane sosi yemari kuitira kuti vagovane zvavo zvemahara kune vashandisi vepamhepo. Inobvumidzwa zvakare nyowani…
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Batsira Kutungamira Kupandukira Kupandukira
Nguva yokutanga yandakasangana naMark Schaefer, ndakatenda pakarepo ruzivo rwake uye kunzwisisa kwakadzama. Mark anoshanda nemakambani anotungamira pamaitiro ekuvandudza maitiro avo ekushambadzira. Ndichiri nyanzvi mune ino indasitiri, ndinotarisa kune vashoma vatungamiriri kuti vaone - Mark mumwe wevatungamiriri vandinoteerera. Nepo Mako…
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Kuvaka Nhau Yezvakaitika: Iyo 7 Prospect Inoshuvira Bhizinesi Rako Rinoenderana
Anenge mwedzi wapfuura, ndaifanira kutora chikamu mumusangano wekushambadzira wemutengi. Zvainakidza, kushanda neanopa mazano anozivikanwa nekugadzira migwagwa yemakambani epamusoro tech. Sezvo mamepu emigwagwa akagadzirwa, ndakafadzwa nemakwara akasarudzika uye akasiyana ayo boka rakauya naro. Nekudaro, ini ndanga ndakatsungawo kuchengetedza timu…
