Content MarketingEmail Marketing & AutomationChiitiko KushambadziraYeMahara neThebhu KushambadziraPublic RelationsKudzidzira Kutengesa uye KushambadziraKugonesa KugonesaTsvaga Kutengesa

Ndezvipi Zvinhu Zvikuru Zvinosanganisirwa Mune Yakakwana Yekutaurirana Bhizinesi Strategy?

Kukurukurirana kwebhizinesi ndiro hupenyu hwesangano ripi neripi, rinoshanda sebhiriji pakati pekambani nevanoita zvemukati nekunze. Muzera redhijitari, zano rinoshanda rekutaurirana rakakosha pakuvaka ruzivo, chiremera, kukosha, kuparadzira nhau, kuita kuti vashandi vazive, kugadzirisa matambudziko, uye kutyaira upsells nekuchengetedza.

Ngationgororei zvinhu zvakakosha zvehurongwa hwakakwana hwekutaurirana bhizinesi uye midhiya uye matekinoroji anogona kufambisa imwe neimwe.

Kuvaka Brand Kuzivisa

Kuvaka ruzivo kuburikidza nematanho akasiyana kunopa akawanda mabhenefiti. Chekutanga, inosimudzira kuoneka kwechigadzirwa chako, zvichiita kuti iwedzere kukwezva vangangove vatengi. Kechipiri, kutumira mameseji uye kuvepo kwakasimba kwepamhepo kunogona kutungamira mukuzivikanwa kwemhando, zvichiita kuti kambani yako isayeuke mumusika wakazara vanhu. Chekupedzisira, zano rakasimba rekuziva rinobatsira kumisikidza kuvimba uye kuvimbika nevateereri vako, izvo zvakakosha pakubudirira kwekutengesa uye kushambadzira kuedza.

  • Kushambadzira: Shambadzira kune vangangove uye vakafanana vatengi kuburikidza nead kugovera network.
  • Content Marketing: Gadzira zvakakosha, zvinodzidzisa zvemukati kuti usimbise chiremera chechiratidzo chako uye kukosha muindasitiri yako. Shandisa zvinyorwa zveblogi, mavhidhiyo, infographics, uye ebooks.
  • Influencer Marketing: Ziva uye ubatane nevapesvedzera mukati meindasitiri yako vanogona kukwidziridza brand yako kune vateereri vakakodzera kana nharaunda.
  • Social Media Marketing: Bata nevateereri vako pamapuratifomu akaita seFacebook, Twitter, uye LinkedIn. Goverana zvemukati zvinoenderana, mhanyisa kushambadzira kwakabhadharwa, uye wedzera kukurudzira kudyidzana.
  • Tsvaga Injini Kugonesa (SEO): Gadzirisa webhusaiti yako kuti iite chinzvimbo chepamusoro pamapeji einjini yekutsvaga (SERPs) kuwedzera kuoneka kwehupenyu.
  • Email Marketing: Tumira zvinyorwa zvenguva dzose uye zvigadziriso kune vanyoreri vako, uchivapa ruzivo rwakakosha uye zvinopihwa.
  • Hukama hweveruzhinji (PR): Bata pamwe nevashandi vePR kuchengetedza kuburitswa kwenhau uye kuburitswa kwenhau, uchivandudza kuoneka kwechigadzirwa chako.

Building Industry Authority

Kugadza chiremera mukati meindasitiri yako kunotakura zvikomborero zvakawanda. Inoisa kambani yako semutungamiri wepfungwa kana nyanzvi, ichiita kuti ive yekuenda-kune sosi yeruzivo nemhinduro. Izvi zvinogona kupa mukana wakakura wemakwikwi, sezvo makambani ane masimba anozivikanwa anowanzo kukurira vakwikwidzi uye kunakidzwa nekuvimba kukuru kubva kune vatengi. Pamusoro pezvo, kuvaka chiremera kunogona kutungamirira kune kudyidzana kwakakosha nekudyidzana, kuwedzera kusvika kwako uye pesvedzero.

  • Kufunga Hutungamiri: Gadzira kambani yako nevatungamiriri vayo senyanzvi dzeindasitiri kuburikidza nekutumira vaenzi pamawebhusaiti ane mukurumbira uye kutora chikamu muzviitiko zveindasitiri.
  • Webinars uye Podcasts: Bata webinars uye podcasts kugovera hunyanzvi hwako uye ruzivo nevateereri vakawanda.
  • Online Foramu uye Nharaunda: Tora chikamu mumaforamu akakodzera epamhepo uye nharaunda kuti upindure mibvunzo uye kuvaka chiremera chako mumisika niche.

Kutaurirana Kukosha Kwako

Kupa kukosha kwakafanana kune vatengi vako kwakakosha pakubudirira kwenguva refu. Nekupa ruzivo rwakakosha, zvemukati, uye zviwanikwa, unokurudzira kuchengetedza kwevatengi uye kuvimbika. Zvakare, kuendesa kukosha kunosimudzira hukama hwakanaka hwevatengi, izvo zvinopa kune yenguva refu brand kuvimbika. Value-yakawedzerwa zvemukati zvinogona zvakare kutungamira kumikana yekukwirisa, sezvo vatengi vanogutsikana vanowanzo ongorora zvimwe zvaunopa.

  • Email Tsamba: Gara uchitumira zvinyorwa zvemunhu uye zvakanangwa kuti upe kukosha kune vanyoreri vako. Sanganisira matipi, madhairekitori, uye zvinopihwa zvakasarudzika.
  • Content Curation: Govera nhau dzine chekuita neindasitiri uye zvemukati kuti vateereri vako vazive uye vabatikane.
  • Mutengi Dzidzo: Gadzira zvidzidzo zvepamhepo, zvidzidzo, kana FAQ kuti ubatsire vatengi vako kuti vashandise zvakanyanya zvigadzirwa kana masevhisi ako.

Kutaurirana Trust

Kuvaka kuvimba kwakakosha mubhizinesi, uye kugovera mibairo, ongororo, uye kuzivikanwa kweindasitiri kunogona kuve zano rine simba. Zviratidzo zvekuvimba zvinoratidza kuti kambani yako ine mukurumbira uye yakavimbika, zvichiita kuti inakidze kune vangangove vatengi. Heano maitiro aunokwanisa kushandisa zvinobudirira zviratidzo zvekuvimba:

  • Company Website: Gadzira chikamu chakatsaurirwa pawebhusaiti yako kuratidza mibairo, accolades, uye ongororo yevatengi. Batanidza mabheji ekuvimba uye zvitupa zvakanyanya papeji yako yekumba.
  • Social Media: Govera zviziviso zvemubairo uye ongororo yakanaka yevatengi pamapuratifomu ako enhau. Kurudzirai vatengi vanogutsikana kuti vasiye wongororo pamasaiti akaita seGoogle, Yelp, kana mapuratifomu akanangana neindasitiri.
  • Email Marketing: Tumira tsamba kune vanyoreri vako inoratidzira mibairo ichangoburwa uye kuzivikanwa kweindasitiri. Shandisa ufakazi hwevatengi sehumbowo hwemagariro kuvaka kuvimba.
  • Press Releases: Craft inoburitswa yekuzivisa mibairo yakakosha kana kuzivikanwa. Govera izvi zvinoburitswa kuburikidza neinternet PR yekugovera masevhisi.
  • Online Ongorora Mapuratifomu: Chengetedza kuvepo pamapuratifomu ekuongorora anoenderana neindasitiri yako. Pindura kune zvese zvakanaka uye zvisina kunaka wongororo nehunyanzvi uye pachena.
  • Zviitiko zveIndasitiri uye Makonferensi: Shandisa zviitiko zveindasitiri kuratidza mibairo uye zvinozivikanwa panzvimbo yako kana mharidzo. Kuvapo kwenyama uku kunogona kusimbisa kuvimba.
  • Email Signature: Sanganisira mabheji ekuvimba kana chinongedzo kune yako mibairo peji mumasaini eemail enhengo dzechikwata chako.
  • Kushambadzira Pamhepo: Batanidza zviratidzo zvekuvimba mumashambadziro ako epamhepo ekushambadzira. Taura mibairo kana kuratidza mabheji ekuvimba mune vakagadzira ad.
  • Mutengi Testimonial Videos: Gadzira zvemukati zvevhidhiyo zvine vatengi vanogutsikana vachikurukura zviitiko zvavo zvakanaka nezvigadzirwa kana masevhisi ako. Govera aya mavhidhiyo pawebhusaiti yako uye pasocial media.
  • Zvibvumirano zveBato rechitatu:Tsvaga tsigiro kubva kune indasitiri inopesvedzera kana zvinyorwa. Isa izvi zvinotsigira pawebhusaiti yako uye zvekushambadzira zvinhu.
  • Kubatana: Bata pamwe nevabatsiri vane yavo yekuvimba zviratidzo, senge zvitupa kana mibairo, uye simbisa kudyidzana uku pawebhusaiti yako uye zvekushambadzira zvinhu.

Kuparadzira Nhau dzeCorporate

Kufambiswa kwenhau nenguva kwakakosha pakuchengetedza pachena uye kuvimbana. Kukurukurirana kunobudirira kunovimbisa kuti vateereri vako vanoziviswa nekukurumidza nezvezvinoitika zvakakosha, uye kubuda pachena uku kunogona kukurudzira kuvimba nekuvimbika. Zvakare, kufambiswa zvakanaka kwenhau kunogona kutungamira mukuburitswa kwenhau, kuwedzera kusvika kwechigadzirwa chako uye kuwedzera kuvimbika kwayo mumeso eruzhinji.

  • Press Releases: Govera zvinoburitswa kuburikidza neinternet PR kugovera masevhisi kuzivisa zvakakosha nhau dzekambani.
  • Email Dzokororo: Tumira zvigadziriso zvenguva kune vanyoreri vako kuti uvazivise nezve kutangwa kwechigadzirwa, zviitiko, kana zviitiko zvekambani.

Kuchengeta Vashandi Vako Vachiziviswa

Kuchengeta vashandi vako vane ruzivo rwakakwana kunopa zvakawanda zvakanakira. Inobatsira kuwiriranisa timu yako nezvinangwa zvekambani uye zvirongwa, kukurudzira kubatana kunoshanda. Uyezve, vashandi vane ruzivo rwakanyanya vanobatanidzwa, zvichiita kuti vagutsikane nebasa repamusoro uye kuderera kwehuwandu hwemari. Munguva dzekutambudzika, vashandi vane ruzivo vanogona kupindura zvinobudirira, vachideredza kukuvara kungangoitika uye kubatsira mukugadzirisa nekukurumidza.

  • Yemukati Email: Shandisa matsamba emukati emaimeri uye zvigadziriso kuti uchengetedze vashandi vako nezvenhau dzekambani, marongero, uye zviitiko.
  • intranet: Gadzira yemukati intranet chikuva kuti uwane zvinyorwa zvekambani uye zviwanikwa zviri nyore.

Dambudziko Kukurukurirana

zvinobudirira kutaurirana kwedambudziko zvakakosha pakudzora kukanganisa. Kukurumidzira uye kwakajeka kutaurirana panguva dzematambudziko kunogona kudzikisira kukuvadzwa kwemukurumbira uye kuchengetedza kuvimba kwevanobatanidzwa. Kuratidza kubudirana pachena uye kutendeka panguva dzakaoma kunogona kuvimbisa vane chekuita nezvekuzvipira kwako kugadzirisa nyaya uye kuchengetedza kuvimbika kwechigadzirwa chako.

  • Social Media Monitoring Zvombo: Shandisa maturusi ekutarisa masocial media kuti ataure uye kugadzirisa nyaya nekukasira.
  • Dambudziko Kukurukurirana Chirongwa: Gadzira hurongwa hwakadzama hunoratidza maitiro ekugadzirisa matambudziko, kusanganisira vatauriri vakasarudzwa uye nzira dzekutaurirana.
  • Kutumira mameseji: Munjodzi, tumira SMS zviziviso kune vashandi uye vanobatana.

Kuchengeta uye Upsells

Kupa kukosha kwakafanana kune vatengi vako kwakakosha pakubudirira kwenguva refu. Iwe unokurudzira kuchengetedza kwevatengi uye kuvimbika nekupa ruzivo rwakakosha, zvirimo, uye zviwanikwa. Uyezve, kuendesa kukosha kunosimudzira hukama hwakanaka hwevatengi, zvichipa kutendeka kwenguva refu kwemhando. Value-yakawedzerwa zvemukati zvinogona zvakare kutungamira kumikana yekukwirisa, sezvo vatengi vanogutsikana vanowanzo ongorora zvimwe zvaunopa.

  • Email Marketing: Segment yako email runyorwa uye tumira yakasarudzika upsell inopa kune vatengi varipo.
  • Kudzorerazve Ads: Shandisa retargeting advertising campaigns kuti usvike kune vashanyi vewebhusaiti vasina kutenga.
  • Kwevatengi Ukama Management (CRM) Software: Shandisa CRM software kuteedzera kusangana kwevatengi uye kuona mikana yeupsell.
  • Ongororo: Bata tarisiro uye mhinduro dzevatengi kuti uvandudze zvigadzirwa zvako, masevhisi, uye matauriro aunoita zvinobudirira.

Mamwe Mazano

  • Chatbots uye AI Vanobatsira: Shandisa chatbots pawebhusaiti yako uye pasocial media kuti upe ipapo vatengi rutsigiro.
  • Webhu Push Ziviso: Shandisa zviziviso zvewebhu kuti ubatanidze vashanyi vewebhusaiti nechaiyo-nguva zvigadziriso uye kukwidziridzwa.
  • Video Marketing: Batanidza zvemukati zvevhidhiyo muhurongwa hwako, senge zvigadzirwa zvemadhemo, zvipupuriro, uye kuseri-kwe-zviratidziro mifananidzo.
  • Analytics uye Data Analysis Zvishandiso: Shandisa analytics maturusi kuteedzera mashandiro ekuedza kwako kutaurirana uye kuita sarudzo dzinotungamirwa nedata.

Kubatanidza aya matipi uye matekinoroji mubhizinesi rako rekutaurirana kuronga kunogona kukubatsira iwe kunyatso kubatana nevako vavariro vateereri, kuvaka chiremera chemhando, uye kufambisa kukura. Rangarira kuti zano rakatenderedzwa rinofanirwa kuchinjika uye nekushanduka sezvo tekinoroji uye zvido zvevatengi zvinoshanduka.

Kubudirira kwehurongwa hwako hwekutaurirana kunoenderana nekuenderera mberi kwekutarisa uye optimization kuti ive nechokwadi chekuti inoenderana nezvinangwa zvebhizinesi rako uye zvinobudirira kubata vateereri vako.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

Related Articles

Kudzoka kumusoro
pedyo

Adblock Yaonekwa

Martech Zone inokwanisa kukupa izvi zvemukati pasina muripo nekuti isu tinoita mari saiti yedu kuburikidza nemari yekushambadza, affiliate links, uye kutsigira. Tinozotenda kana iwe ukabvisa yako ad blocker iwe paunoona yedu saiti.