Kushambadzira TekinorojiContent MarketingZvishandiso Zvekushambadzira

Celtra: Shandura iyo Ad Kubata Dhizaini Maitiro

Maererano ne Forrester Kubvunza, panzvimbo yeCeltra, 70% yevatengesi vanopedza nguva yakawanda kugadzira zvigadzirwa zvemadhijitari kupfuura zvavaisarudza. Asi vakapindura vakaona kuti otomatiki kugadzira kwekugadzira kuchave nekukanganisa kukuru mumakore mashanu anotevera pane kushambadzira dhizaini, ine mhedzisiro pane:

  • Huwandu hwezvishambadziro (84%)
  • Kuvandudza maitiro / kufambiswa kwemabasa (83%)
  • Kuvandudza kukosha kwekugadzira (82%)
  • Kuvandudza mhando yekusika (79%)

Chii chinonzi Creative Management Platform?

Nzvimbo yekugadzira manejimendi (CMP) inosanganisa maturusi ekushambadzira akasiyana-siyana anoshandiswa nevekushambadzira uye nyanzvi dzekushambadzira kuita imwe yakabatana, yegore-yakavakirwa papuratifomu. Zvishandiso izvi zvinosanganisira vagadziri vedhizaini vanokwanisa kugadzira dhizaini ine simba muhuwandu, muchinjika-chaneli kutsikisa, uye kushambadzira kuunganidza uye kuongorora. 

G2, Creative Management Mapuratifomu

Celtic

Celtic iCMP yekugadzira, kushandira pamwe, uye kuwedzera kushambadzira kwako kwedhijitari. Vanogadzira, midhiya, kushambadzira, uye zvikwata zveejensi zvine nzvimbo imwe chete yekuyera mishandirapamwe uye ine simba rekugadzira kubva kune epasi rose maturusi kune vemunharaunda midhiya. Nekuda kweizvozvo, mhando dzinogona kuderedza nguva yekugadzira uye kuderedza zvakanyanya zvikanganiso. 

Mhiri kwebhodhi, takaona kushambadza uye timu dzekugadzira dzichirwira kana zvasvika pakugadzira, kugadzira, uye kutanga mishambadziro yekushambadzira pamwero. Vashambadziri uye maCompact Operations zvikwata vari kushingairira kutsvaga software yekuvandudza mashandiro, kufambiswa kwebasa, chiyero uye kukosha kwezvavanoburitsa.

Mihael Mikek, Muvambi & Chief Executive Officer weCeltra

Nepo mabrands ari kunetsekana kuenderana nezvinodiwa zvekugadzira zvekushambadzira uye kushambadza kwanhasi, iyo data yakaratidzawo mhinduro dzinoverengeka dzaizozadza maburi mumaitiro avo azvino nekushandira nzvimbo dzakasiiwa dzisina kufumurwa nemaitiro avo aripo. Paunenge uchifunga nezve kugona uko kunonyanya kutsigira kugadzirwa uye kuyerwa kwemadhijitari ekushambadzira zvemukati, vakapindura vakada:

  • Chikwata chakabatana chekutarisa kugadzirwa, mashandiro, uye mashandiro (42%)
  • Zvekugadzira zvemukati zvinochinja zvinoenderana nedata (35%)
  • Yakavakwa-mukati metric / kuyedza (33%)
  • Imwe-tinya yekugadzira yekuparadzira kune ese mapuratifomu uye chiteshi (32%)
  • Kuguma-kumagumo kufambiswa kwemabasa kwema multichannel dijitari yekugadzira (30%)

Kiyi Celtra Zvimiro Zvinosanganisira:

  • Gadzira -Kubuda kwekugadzira iyo ine simba rakagadzirwa uye inofambiswa nedata. Iyo puratifomu ndeye gore-yakavakirwa-chaiyo-nguva yekugadzira kugadzira. Dynamic yekugadzira ad vavaki uye vagadziri vevhidhiyo vane zvekuzvarwa, zvinodyidzana zviitiko. Kuvaka template uye manejimendi ane vimbiso yemhando (QA) zvinhu zvakavakwa mukati.
  • Zvigadzirise -Wana hutongi hwakazara pamusoro pedhijitari yekugadzira dhizaini uye maitiro ekushanda kuburikidza nepakati, gore-yakavakirwa chikuva. Maturusi ekubatana anooneka ane setup uye previews anosanganisirwa mune ad dhizaini maitiro. Creative asset portability inowanikwa pane zvese zvigadzirwa uye mafomati. Kugovera kunowanikwa pane ese midhiya uye masocial mapuratifomu ane scalable mushandirapamwe wekufambisa manejimendi uye yakazara chikuva yekubatanidza mune ad tech stack.
  • Pimha icho - Unganidza data rekugadzira mumatanho kuti uunze data rekuita kuzvikwata zvekugadzira uye upe data rekugadzira kuzvikwata zvenhau. Iyi puratifomu ine yakajairwa kuratidzwa uye vhidhiyo metrics, mugadziri weshumo, uye kuona kuburikidza nedhibhodhi. Kune zvakare yakawanda kutumira kunze kana yekubika API yekubatanidza maitiro ekuita.

Kubva pakuwedzera kushambadza kwedhijitari kusvika kumidziyo yepasi rose, kugadzirwa kwekuita, uye kuvaka uye kusimudzira premium ad masutu, vashambadziri nemakambani enhau vanogona kuzviita zvese neCeltra's Creative Automation mhinduro.

Bhuka Cultra Demo Nhasi!

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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