Ndakagara ndichida zano reChief Revenue Officer iro rakabatana zvese kushambadzira nekutengesa mune rimwe chete, rakabatana dhipatimendi. Ndichiri kutenda izvo zvichine kukosha, iyo Chief Kushambadzira Technology Officer mukana unonakidza futi. Sezvo isu tichishanda nemakambani mazhinji akakura, pane kuwirirana kwakananga pakati pekambani kutadza kukurumidza kutora nzira nyowani nekuchengetedza hunyanzvi nedhipatimendi ravo rehunyanzvi. Kusarongeka kuri pakati penjodzi nemubairo. Dhipatimendi reIT rinotarisira njodzi. Dhipatimendi rekushambadzira rinogadzirisa mubairo.
Iri basa re Chief Kushambadzira Technology Officer yakanyorwa na Bhuruu Kai. Kunyangwe ini ndisina chokwadi kuti pane mumwe munhu ane zita chairo kunze uko, zvirokwazvo pane vatengesi vazhinji vanopfeka ngowani mbiri. Nekuona kuti munhu mumwechete ane chekuita nenjodzi nemubairo, iwe une mumwe munhu anofamba nekukurumidza sezvinobvira achiona kuti tekinoroji iri yese yakachengeteka uye yakavimbika.
Kiyi kune iyo infographic maonero ndeyekuti marketing automation iri kuverenga chikamu chakakura cheIT kushandisa uye inokoshesa zvikamu zvakakura uye zvakakura zvemari. Nekuda kweizvi, zvinoda imwe sosi inonzwisisa nzira yekusarudza tekinoroji yekutengesa.
Ndinofunga uri pamari chaipo, Douglas. Isu dzimwe nguva tinokanganwa kuti "ruzivo" chikamu che "Information Technology" ndeyezvinangwa zvekushambadzira - kuwana hunyanzvi uye, pakupedzisira kutengesa zvimwe zvigadzirwa nemasevhisi. Mitsetse iri kudzima uye isu tese tinongoda kuwirirana. 😉
CMTO inoita kunge yakafanana neyekukura hacker ine mabasa akakura pakuisa branding, messaging, uye manejimendi (tichifunga kuti kukura ndiyo inonyanya kutariswa pakushambadzira). Ndiri kuda kuziva kuti inokurumidza sei kufamba kweCMTO uye kuti vanoita sarudzo dzinofambiswa nedata. Ndasangana neakawanda makuru maCMO anoti kushambadzira kunofambiswa nedatha asi vachiri kutarisa pane zvisina maturo metrics uye havazive yavo imwechete kiyi mutyairi wekukura.
Coach
Outlet,
Mabhegi emaoko anogadzirwa nevagadziri vane mukurumbira anoyedza zvikuru
vakadzi mazuvano.
Mudzidzisi Outlet
Pamhepo,
Kuve nebhegi rine vanhu vane mukurumbira zvechokwadi kunoita kuti mukadzi anzwe
chivimbo.
Coach
Outlet 2012,
Vakadzi vanozviona zvisingadziviriki kutaridzika zvakanaka uye zvinoyevedza.
Coach
Outlet,
Ivo vanozivikanwa neanoyevedza dhizaini.