CRM uye Dhata MapuratifomuKushambadzira & Kutengesa MavhidhiyoZvishandiso Zvekushambadzira

Chii chinonzi Mashup?

izwi mashup yakatanga kufarirwa mukutanga kwema2000. Kunyange zvichinetsa kuzviti kune munhu mumwechete, zvakawana mukurumbira mumamiriro ewebhu maapplication akabatanidza data kubva kwakawanda masosi kugadzira matsva, akabatanidzwa masevhisi. Haisi pfungwa ichangoburwa, asi kuwanda kwe APIs uye masevhisi ewebhu akaita kuti mashups awande nhasi.

Ndakava nemufaro wekuenda kuMashupCamp yekutanga muMountain View uye ndakatogadzira logo yechiitiko ichi. Aive mazuva anonakidza… aine mazana evagadziri vachiratidza zvigadzirwa zvitsva zvavakagadzira kuburikidza nekubatanidzwa nemamwe mapuratifomu.

Mashup Camp

Mashup muchirevo chekutengesa uye kushambadzira inoreva kusanganisa kwakasiyana dhata masosi kana maapplication kugadzira yakabatana uye yakakosha kuburitsa, kazhinji yehungwaru hwebhizinesi, ongororo, kana zvimwe zvekutengesa nekutengesa zvinangwa.

RESTful APIs, inova Representational State Transfer Application Programming Interfaces, yakaita basa rakakosha mukumhanyisa indasitiri yemashup. Ivo vanopa yakamisikidzwa nzira kune akasiyana masoftware masisitimu ekutaurirana paInternet. Kureruka kwekutaurirana uku kwakabvumira mabhizinesi kuti abatanidze data uye mashandiro kubva kwakasiyana zvinyorwa zvisina mutsetse, zvichikonzera kutengesa kwakawanda uye nzira dzekutengesa.

Mamwe ekutanga mashups mune yekutengesa uye yekushambadzira domain anosanganisira kubatanidza data kubva kumepu masisitimu, masocial media mapuratifomu, uye email ekushambadzira maturusi kugadzira mapuratifomu matsva kuburikidza neautomation uye kubatanidzwa kweakawanda masevhisi.

Mashups akajairika ikozvino nekuda kwezvikonzero zvakati:

  • Kutorwa kwakapararira kweAPIs uye kuwanikwa kweAPIs kubva kune akasiyana masevhisi.
  • Iko kudikanwa kwemabhizinesi kuwana muganho wemakwikwi nekubvisa ruzivo kubva kwakasiyana data masosi.
  • Iko kudiwa kweiyo chaiyo-nguva data yekubatanidza kutsigira agile kuita sarudzo mukutengesa uye kushambadzira.

Heano mimwe mienzaniso yemashups ekutanga ayo akashanduka kuita akajairwa mapuratifomu kana maficha, kana akabatanidzwa kana kuwanikwa muzvigadzirwa zvakakosha:

  • Google Mepu: Google Mepu yakatanga seyakamira yega mashup yakabatanidza data remepu neruzivo rwebhizinesi renzvimbo. Yakabatanidza data kubva kwakasiyana masosi, kusanganisira mepu data, madhairekitori ebhizinesi, nezvimwe. Ikozvino ipuratifomu yemepu inoshandiswa zvakanyanya, uye maAPI ayo akabatanidzwa mumawebhusaiti asingaverengeki uye maapplication.
  • Salesforce: Salesforce yakatanga seCRM chikuva asi yakabatanidza akasiyana maficha nemasevhisi kuburikidza nekutora uye kudyidzana. Iko zvino inopa huwandu hwakawanda hwekutengesa uye maturusi ekushambadzira, akadai sePardot yekushambadzira otomatiki, Tafura ye data analytics, uye MuleSoft yekubatanidzwa kweAPI.
  • Twitter: Twitter pakutanga yakabatanidzwa neakasiyana masevhisi uye maAPI kuratidza matweets pawebhusaiti uye maapplication. Nekufamba kwenguva, yakawedzera zvipo zvayo, zvinosanganisira kushambadzira uye analytics maturusi, zvichiita kuti ive yakazara social media chikuva chekushambadzira nekuita.
  • HubSpot: HubSpot yakatanga sechikuva chekushambadzira chinopinda asi chakawedzera kusanganisa kutengesa, basa revatengi, uye CRM. Inopa sutu yezvishandiso zvakabatanidzwa zvemabhizinesi kubata kwavo kutengesa uye kushambadzira kuedza nemazvo.
  • Facebook: Facebook yakawana Instagram neWhatsApp, ichibatanidza mapuratifomu aya mune ecosystem yayo. Izvi zvakatorwa zvakabvumira Facebook kuti iwedzere mipiro yayo uye iite vateereri vakawanda, zvichiita kuti ive yakazara social media uye meseji chikuva chekushambadzira.
  • Adobe Marketing Cloud: Adobe's Marketing Cloud yakavapo kuburikidza nekutorwa kwemakambani akasiyana, kusanganisira Omniture uye TubeMogul. Izvi zvakatorwa zvakabvumira Adobe kuti ipe yakazara sutu yekushambadzira uye analytics maturusi, kubatanidza data uye kushambadzira kugona.

Iyi mienzaniso inoratidza kuti mashups ekutanga, ayo akabatanidza data nekushanda kubva kwakasiyana masosi, akashanduka kuita mapuratifomu akajairwa kana kuti akabatanidzwa muzvigadzirwa zvakakosha. Uku kushanduka kwaiwanzo kuitika kuburikidza nekutora, kudyidzana, uye nekuwedzera kwezvimiro kuti zvizadzise zvinokura zvinodiwa zvemabhizinesi mukutengesa nekushambadzira.

Mashups haana kugumira kune tekinoroji, kana. Mimhanzi Mashups ine mukurumbira zvinoshamisa, heino imwe yezvandinoda:

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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