Chii chinonzi Search Engine Optimization (SEO) Muna 2022?

Chii chinonzi SEO?

Imwe nzvimbo yehunyanzvi iyo yandakatarisa kushambadzira kwangu pamakumi maviri emakore apfuura ndeyekutsvaga injini optimization (SEO) Mumakore achangopfuura, handina kuzviisa muboka revanhu SEO chipangamazano, kunyange zvakadaro, nokuti ine zvimwe zvirevo zvisina kunaka nazvo zvandinoda kudzivisa. Ini kazhinji ndinopokana nevamwe vadzidzisi veSEO nekuti vanowanzo tarisa Shanduro pamusoro vashandisi veinjini yekutsvaga. Ndichabata base pane izvozvo gare gare muchinyorwa.

Chii chinonzi Search Engine?

Mutsanangudzo yaro yakapfava, injini yekutsvaga ingori chishandiso chekutsvaga chinhu chakakosha paInternet. Injini dzekutsvaga indekisi uye chengetedza ruzivo rwesaiti yako yeruzhinji uye shandisa yakaoma algorithms kuisa chinzvimbo uye kuratidza izvo zvavanotenda kuti ndiyo yakakodzera mhedzisiro kudzoka kumushandisi weinjini yekutsvaga.

Ndedzipi Dzinonyanya Kuzivikanwa Kutsvaga Injini?

MuUnited States, injini dzekutsvaga dzinonyanyozivikanwa ndeidzi:

Tsvaga Engine Market Share
Google 86.7%
Bing 7.21%
Yahoo! 3.13%
DuckDuckGo 2.52%
Ecosia 0.09%
YANDEX 0.11%
Baidu 0.04%
kutanga Page 0.07%
info.com 0.03%
AOL 0.02%
Qwant 0.01%
Imbwa 0.01%
Kunobva: Statcounter

One kutsvaka injini isipo pano iYouTube. Nevhoriyamu, YouTube ndiyo yechipiri pakukura injini yekutsvaga pasirese, kunyangwe zvese zviri indexing zviri zvevhidhiyo papuratifomu yayo. Nekudaro, chivakwa chisingafanirwe kufuratirwa sezvo vazhinji vashandisi vachichishandisa kutsvaga zvigadzirwa, masevhisi, maitirwo-tos, uye rumwe ruzivo.

ZANO: Vazhinji varapi veSEO vanogara vachitarisa kuGoogle sezvo vachitonga pamusika. Izvo hazvireve kuti vateereri vaunoshuvira kusvika havasi pane imwe injini yekutsvaga yaunogona kutarisa nyore pairi uye chinzvimbo. Usazeze nezvedzimwe injini dzekutsvaga… idzo dzichiri kuwana makumi emamiriyoni emibvunzo pazuva pazviri.

Injini dzeKutsvaga Dzinowana Sei uye Rinoratidza Mapeji Ako?

  • Injini yekutsvaga inofanirwa kuziva kuti uripo. Vanogona kuwana saiti yako kuburikidza nekubatanidza pane imwe webhusaiti, unogona kunyoresa saiti yako kuburikidza nekutsvaga kwavo koni, kana iwe unogona kuita izvo zvinozivikanwa se ping kwaunozivisa injini yekutsvaga yesaiti yako. Mazhinji makuru emukati manejimendi masisitimu anowanzo tsigira pinging yekutsvaga injini mazuva ano.
  • Injini yekutsvaga inofanirwa kuziviswa kuti zvemukati zvachinja kana kuvandudzwa. Injini dzekutsvaga dzine mimwe mipimo yavanotumira kune izvi.
    • Robots.txt -mudzi wefaira faira munzvimbo yako yekutambira inoudza injini dzekutsvaga zvavanofanira uye havafaniri kukambaira panzvimbo yako.
    • XML Sitemaps - imwe kana kazhinji nhevedzano yemafaira eXML akabatana anoburitswa otomatiki neyako yemukati manejimendi system inoratidza injini dzekutsvaga peji rega rega rinowanikwa uye kekupedzisira payakagadziridzwa.
    • Index kana Noindex -mapeji ako anogona kuve nemusoro wemamiriro emusoro macode anozivisa injini yekutsvaga kuti ivo vanofanirwa here kana kuti havafanire kuratidza peji.

The nzira yekutsvaga injini kukambaira uye ratidza saiti yako kuverenga marobhoti.txt faira rako, tevera XML sitemap yako, verenga ruzivo rwemapeji, uye wobva wanongedza zviri mukati mepeji. Zviri mukati zvinogona kusanganisira nzira (URL), zita repeji, tsananguro yemeta (inongoonekwa chete kune injini yekutsvaga), misoro, zvinyorwa (zvinosanganisira zvakashinga uye italic), zvechipiri zvemukati, mifananidzo, mavhidhiyo, uye imwe metadata yakaburitswa papeji (ongororo, nzvimbo, zvigadzirwa. , nezvimwewo).

Injini dzekutsvaga dzinoisa sei mapeji ako?

Iye zvino iyo injini yekutsvaga inonzwisisa mazwi akakosha uye mitsara yakakosha yepeji rako, ikozvino inoda kuiisa nemapeji anokwikwidza. Chiyero chemazwi akakosha chiri pamoyo pekutsvaga injini optimization. Zvimwe zvezvinhu zvinobatanidzwa mukuita uku:

  • Backlinks - pane akakodzera, ane mukurumbira masaiti ari kubatanidza kune yako saiti?
  • mutambo - peji rako rinoita sei zvinoenderana Google's core vitals? Kunze kwekumhanya, zvikanganiso zvepeji uye nguva yekudzikira zvinogona kukanganisa kana injini yekutsvaga ichida kukuisa iwe zvakanaka.
  • Mobile-yakagadzirira - sezvo vazhinji vashandisi veinjini yekutsvaga vari kushandisa nharembozha, saiti yako ine hushamwari hwakadii?
  • Domain domain - Domain yako ine nhoroondo yezvakakodzera, yepamusoro-soro zvemukati? Iyi inzvimbo yekukakavadzana kukuru, asi vanhu vashoma vanopokana kuti saiti ine chiremera chepamusoro haina nguva iri nyore yekuisa zvemukati (kunyangwe zvichityisa).
  • Relevance - hongu, saiti uye peji inofanirwa kuve yakakosha kune chaiyo yekutsvaga mubvunzo. Izvi zvinosanganisira markup, metadata, uye zvirimo chaizvo.
  • Maitiro -mainjini ekutsvaga seGoogle anoti haanyatso kuona maitiro evashandisi kupfuura injini yekutsvaga. Nekudaro, kana ndiri mushandisi weinjini yekutsvaga uye ndikadzvanya chinongedzo, wobva wakurumidza kudzokera ku tsvaga injini peji peji (SERP), icho chinoratidza kuti mhedzisiro yekutsvaga injini inogona kunge isina basa. Ini handina kupokana kuti injini dzekutsvaga dzinofanirwa kuona maitiro emhando iyi.

Injini Yekutsvagisa Yakachinja Sei Kwemakore?

Zvaive nyore kuita mutambo yekutsvaga injini algorithms makore apfuura. Iwe unogona kunyora kazhinji, yakaderera-kukosha, zvirimo, muchinjika-kusimudzira iyo (backlink) panzvimbo dzakasiyana siyana, uye ita kuti zviverengerwe zvakanaka. Indasitiri yese yakabuda apo vanachipangamazano vakapedza mabhiriyoni emadhora vachitenga ma backlinks echitsotsi aive akavakwa pamapurazi ekubacklink… dzimwe nguva vasingazvizivi nesangano rakavapinza basa.

Sezvo injini yekutsvaga algorithms yakachinja, yakave nani pakuziva ma backlinks ane chepfu pamusoro peane hutano uye nzvimbo dzakatendeseka (sedzangu) dzakatanga kukwira zvakare apo vakwikwidzi vekubiridzira vakavigwa zvakaderera mumhedzisiro yekutsvaga.

Pakati pavo, zvakaitwa nemaalgorithms izvo zvaive zvakakosha kwaive kuterera kunaka kwemukati, kuita kwesaiti, uye chiremera cheiyo domain… kuve nechokwadi chekuti mushandisi weinjini yekutsvaga akapihwa chiitiko chakanaka. Rangarira pamusoro apo pandakati ndinowanzo siyana kubva kune vamwe SEO consultants? Imhaka yekuti ini handitarise zvakanyanya pane algorithms sezvandinoita pane ruzivo yemushandisi.

Ndakambotaura zvechivanhu izvozvo SEO yakanga yafa.. uye zvakatsamwisa vanhu vazhinji muindasitiri yangu. Asi ichokwadi. Nhasi, iwe unofanirwa kuisa mari mumushandisi uye iwe uchamira zvakanaka. Nyora zvinoshamisa zvemukati uye uchazviita tambira zvinongedzo nemasaiti akanakisa pane kukumbira crappy kuti backlink kwauri.

Kutsvaga Injini Yekushandisa

Ndinoshuva kuti dai takwanisa kurasa izwi rekuti SEO uye, panzvimbo pezvo, titarise Kutsvaga Injini Yekushandisa. Munhu anoita sei izvozvo?

  • Iwe unoyera maitiro eiyo organic traffic yako pasi kune zvese zvese, zvinosanganisira zviitiko, fenicha, mishandirapamwe, bvunzo, uye shanduko kuti uone zviri kuenderana nevateereri vako uye izvo zvisiri. Handitendi huwandu hwevanopa mazano vanozotaura nekuzvikudza kuti vakawana mutengi wavo panzvimbo… asi haisi kuburitsa chero magumo ebhizinesi. Rank haina basa kana isiri kutyaira bhizinesi zvabuda.
  • Panzvimbo pekugara uchiburitsa-yakaderera-kukosha zvemukati, iwe unogadzira raibhurari yemukati iyo yako chinangwa chevateereri vari kutsvaga. Izvi zvakadzika, multi-pakati, rich content iyo inochengetwa nyowani uye yakagadziridzwa. Ichi chinyorwa, semuenzaniso, chakaburitswa makore gumi nemaviri apfuura uye ndinoramba ndichichivandudza. Ini ndinowanzo regedza zvechinyakare uye ndinotungamira maURL kune zvitsva zvemukati zvine basa. Dzidziso yangu ndeyokuti kuva nesaiti izere neasina kuverengerwa, yakaderera-kukosha zvemukati kunokwevera pasi mamwe ese ezviyero zvako (sezvo chiri chiitiko chisina kunaka). Siyana nazvo! Ndoda kuva nezvinyorwa gumi nezviviri zviri mumusoro 12 pane zviuru zvinyorwa zviri papeji 3.
  • Unoita zvese hwokugadzira zvikamu zvesaiti optimization. Enzaniso yandinodhirowa pane iyi ndeyekuti unogona kuvaka chitoro chinoshamisa… asi vanhu vachiri kufanira kukuwana. Injini dzekutsvaga ndiyo nzira yako uye unofanira kuvabatsira kuti vakuise pamepu nekutevera maitiro avo epamusoro.
  • iwe ongorora saiti yako kuenderera mberi nenyaya - kubva pamapeji asina kuwanikwa, kune zvine muchetura backlinks zvinogona kunge zvakaburitswa kuti zvikuvadze iwe, kuita saiti uye nenyaya dzeruzivo rwenhare. Ndinogara ndichikambaira masaiti emutengi wangu uye ndine akawanda ekuongorora uye mishumo otomatiki nayo Semrush. Ini ndinotarisisa maturusi ekutsvaga uye maturusi ewebhu uye ndinoshanda nesimba kuti ndiongorore uye kugadzirisa nyaya dzinogona kunge dziri kukuvadza masanjiro avo.
  • Iwe tarisa yako vakwikwidzi ' masaiti uye zvirimo. Uri munhangemutange yevakwikwidzi vako uye vari kuita mari yekukurova pachinzvimbo… unofanira kuita zvimwe chetezvo. Gara nhanho imwe pamberi pavo nekuchengetedza masaiti ako achimhanya zvinoyevedza uye nekuenderera mberi nekuvandudza zvirimo.
  • Iwe tumira nzvimbo SEO kuedza nekuburitsa paGoogle Bhizinesi peji, kuunganidza wongororo, uye kuchengeta yakanaka dhairekitori zvinyorwa kusvika parizvino.
  • Iwe tumira kuedza kwenyika dzakawanda nekushandisa shanduro dzechokwadi dzesaiti yako, ichipa tsigiro yemitauro yakawanda, uye nekutarisa chinzvimbo chako mune dzimwe nyika neinjini dzadzo dzekutsvaga.
  • Unotsvaka mikana kumisikidza zvakanaka pamakiyi emusanganiswa ane hunyanzvi uye asina akawanda emakwikwi. Izvi zvinogona kusanganisira kukanda zvemukati kune vabudisi (seni), kunyora kwevaenzi pamapuratifomu eindasitiri, kana kuhaya vanofurira uye kuvabhadhara (nekuburitswa kuzere).

ZANO: Vazhinji veSEO vanopa mazano vanotarisa pahuwandu hwepamusoro, anokwikwidza zvakanyanya keyword mazwi ari - kutaura chokwadi - hazvibviri kukwira. Chiremera chenzvimbo dzakawanda dzepanzvimbo pamakwikwi emakwikwi anogona kunge ari kushandisa mamiriyoni kuti azvichengete arimo. Yakanyanya kukosha, yakaderera-vhoriyamu keyword musanganiswa ayo ari nyore kuisa chinzvimbo anogona kutyaira akanakisa bhizinesi mhedzisiro kusangano rako.

Uye zvinonyanya kukosha, unofanira koshesa zvaunoita. Haisi yese yambiro yepasaiti ichakuvadza chinzvimbo chako kana ruzivo rwemushandisi wako. Mazhinji masisitimu ekuongorora akazara asi haakwanise kuyera kukanganisa kwenyaya kana nyaya maringe nemukana. Ndinowanzo taurira vatengi vangu kuti ndinoda kuti vaise mari mu infographic izvo zvinogona kufambisa matani ekushanya, kugarisana nevamwe, uye backlinks… pane kugadzirisa imwe nyaya isina kujeka isiri kuvakuvadza zvachose.

SEO Iri Nezve Bhizinesi Mhedzisiro

Kudyara kwako mukuisa organically kune zvese nezve bhizinesi mhedzisiro. Uye mhedzisiro yebhizinesi ndeye kupa kukosha kuburikidza nezvako zvemukati uye kushambadzira kuedza kune vangangove uye varipo vatengi. Kunzwisisa kuti chinzvimbo chiri kukubatsira sei kuvaka chiziviso chemhando, kuvaka chiremera neinjini dzekutsvaga, kuvaka kukosha kune vangangove vatengi, kupa humwe kukosha nevatengi vemazuva ano, uye kutyaira vashandisi veinjini yekutsvaga kusvika kuita bhizinesi newe ndicho chinangwa chekupedzisira cheSEO. Vashandisi veinjini yekutsvaga vane chinangwa chekutsvaga uye kazhinji vachida kutenga - inofanira kunge iri kutarisa kukuru kwekuedza kwako kwese kwekushambadzira kwedhijitari.

Inoshanda here? Chokwadi… ichi ndicho mhedzisiro yatakagovana nhasi nemutengi wenzvimbo dzakawanda nhasi kwatakaisa pamberi pekugadzirisa kwavo, kuvakazve saiti yavo, kunyorazve zvirimo, kudzoreredza traffic yavo, uye kupa yemhando yepamusoro, yemitauro yakawanda… . Uku kutorwa kwemwedzi nemwedzi kwekutsvaga kwaChikunguru zvichienzaniswa naChikunguru apfuura:

seo traffic

Kana iwe uchida munhu akanaka, akavimbika chipangamazano anonzwisisa nzira yekushandisa organic kutsvaga kuwedzera bhizinesi mhedzisiro, kuderedza mitengo, kunatsiridza kushuma, uye kuipinza muchirongwa chekushambadzira kwematanho akawanda… bata kambani yangu, Highbridge.

kuburitsa: Ndiri kushandisa affiliate links kumapuratifomu ataurwa muchinyorwa chino. Ini zvakare ndiri mubatsiri uye mubatsiri we Highbridge.

4 Comments

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    Kutaura pamusoro peanozivikanwa indasitiri mutungamiri mablogiki inzira huru yekuwedzera mabloggi ako 'kusvika. Syndication kuburikidza ne Twitter (ine hashtag), Facebook uye Facebook mapeji (koka shamwari dzako uye kunyange tanga Facebook Ad), uye kuvandudza mastatus paLinkedIn ine chinongedzo chekudzokera kune zvakatumirwa inzira huru dzekusimudzira.

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    Douglas-

    Excellent overview. Kana ndikanzwa kana kuona "SEO optimization" imwe nguva zvakare, ndicharasikirwa nayo! Ndanga ndiine Thesis pane yangu bhurogi kwechinguva, uye inoita basa rayo (asi ini handina kuienzanisa neinokwikwidza madingindira). Ndanzwa zvinhu zvakawanda zvakanaka nezveMunyori, saka ndichafanira kuzviongorora izvozvi kuti wazvikurudzirawo. Ndichangotanga kushandisa Raven yeSERP yekutevera (ndiyo imwe pet peeve, huya utaure: Kana vanhu vanyora "SERP mhinduro") uye ini ndirikuda.

    Hapana chimwe chezvinhu izvi chiri SEO goridhe pacharo. Iko hakuna mhinduro iri nyore, sezvaunonongedza. Tinofanira kuramba tiri pamusoro pazvo, tichibatsirana pazvinenge zvichiita, uye tichikumbira zvokushandisa zvinogadzirisa nyaya dzatinonongedza.

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