Ongororo & KuedzwaZvishandiso ZvekushambadziraSocial Media & Influencer Kushambadzira

Chii chinonzi Social Media Monitoring?

Digital yakashandura mabatiro anoita mabhizinesi nevatengi vavo uye kunzwisisa musika wavo. Zvemagariro midhiya kuongorora, chikamu chakakosha cheshanduko iyi, yakashanduka kubva kune yakavhurika-yekuwana data dziva kune yakawedzera kudzorwa uye ine njere chishandiso, inokanganisa zvakanyanya kushambadzira uye magadzirirwo emhando.

Chii chinonzi Social Media Monitoring?

Social media monitoring, inonziwo kutarisana nevanhu, inosanganisira kutevera uye kuongorora hurukuro, mazwi makuru, hashtags, uye zvinotaurwa zvine chekuita nebhizinesi pamapuratifomu akasiyana siyana enhau seFacebook, Twitter, Instagram, uye LinkedIn.

Chinangwa chikuru ndechekunzwisisa zvinofungwa nevateereri uye vangangove vatengi nezve imwe mhando, musoro, kana maitiro uye kuti bhizinesi rinoonekwa sei pamapuratifomu akasiyana. Iyi nzira inobatsira mabhizinesi kubata mukurumbira uye dambudziko rekutonga, kunatsiridza basa revatengi uye kugutsikana, uye kusimudzira lead chizvarwa uye kutengesa kutendeuka.

Kushanda kwesocial media yekutarisa inobvumira mhando kuwana mutengi uye mukwikwidzi ruzivo, izvo zvinogona kushandiswa kuenzanisa nekuvandudza zvigadzirwa zvavo, magadzirirwo, maficha, uye nzira dzekushambadzira. Inogonesa mabhizinesi kuona iyo yemagariro ezwi, kunzwisisa manzwiro emagariro, kuongorora mashandiro emukwikwidzi, kugara pamusoro pemaitiro, uye kuyera kudzoka munharaunda mukudyara (Royi).

MaBrands Anobatsirwa Sei Nekuteerera Kwemagariro?

Kuteerera kwesocial media kunopa zano rakanakira kukura bhizinesi rako nekukubvumidza iwe kuti unzwisise maonero eruzhinji uye kuita nevateereri vako zvakanyanya.

  1. Tarisa hutano hwemhando: Chengetedza mukurumbira wako nekuramba wakatarira kutaurwa kwemhando uye kugadzirisa chero mhinduro isina kunaka nekukasira.
  2. Natsiridza vatengi: Kurumidza kupindura kutaurwa kuti uwedzere kugutsikana kwevatengi uye ratidza vateereri vako kuti unokoshesa zvavanoita.
  3. Ongorora vakwikwidzi: Wana ruzivo rwevakwikwidzi mazano nekutevera zvavanotaura uye maitiro evatengi.
  4. Tsvaga zvinotungamira zvinopisa: Tevera chaiwo mazwi akakosha kuti uwane vangangove vatengi vanoratidza kufarira kana kusagutsikana mune zvakafanana zvigadzirwa.
  5. Ziva mikana yePR: Tsvaga zvinotaurwa nevatori venhau uye mafambiro panzvimbo dzenhau kuti uzive PR mikana.
  6. Shandira pamwe nevanokurudzira: Shandisa maturusi ane influencer analytics kuti uwane uye ubatanidze nevakakosha vanofurira muniche yako.
  7. Vandudza chigadzirwa chako: Ongorora mhinduro yekunatsa zvigadzirwa uye kugadzirisa zvishuwo zvevatengi uye zvichemo.
  8. Tsvakurudza uchishandisa online data: Shandisa kutsvaga kwepamusoro uye analytics kuunganidza yakazara online data uye ruzivo.

Kushandisa masocial media ekuteerera maturusi anogona kuvandudza zvakanyanya akasiyana maficha ebhizinesi rako, kubva kubasa revatengi kusvika kutsvagiridzo yemusika, ichipa nzira yakazara yekutarisira brand uye kusimudzira. Ongorora Awar.io yenzira yakazara yekuteerera yesocial media.

Mafambiro Akaita Kutariswa Kwemagariro Evanhu

Pakutanga, masocial media mapuratifomu akapa mukana wakakura wedhata, zvichibvumira mabhizinesi kuteedzera zviri nyore kutaurwa kwemhando, manzwiro evatengi, uye mafambiro ari kubuda. Nekudaro, zvinonetsa kuvanzika uye shanduko yepuratifomu yepuratifomu yakaganhurira kuwanikwa kwedata, makambani anonetsa kutsvaga dzimwe nzira dzekunyatso tarisisa kuvepo kwavo online.

Kudzikiswa kwedata rinowanikwa kwakave nemhedzisiro yakakura. Izvo zvakaganhurira kugona kwemabhizinesi kuita yakazara uye chaiyo-nguva ongororo, ichivamanikidza kuvimba nevechitatu-bato maturusi uye advanced analytics kuzadza gap. Shanduko iyi inosimbisa kukosha kwemabhizinesi kuti agadzirise maitiro avo kuti aenderere mberi nekushandisa simba resocial media ruzivo.

Nemapuratifomu makuru enhau anosimbisa kupinda kune data, zvishandiso senge Google Alerts zvakabuda sedzimwe nzira. Nekudaro, maturusi aya anowanzo kutadza kutora iyo yakazara yakazara yenhau yenhau dzinotaurwa, kushaya chaiyo-nguva inogadziridza uye maficha epamberi sekuongorora manzwiro. Ichi chinogumira chinosimbisa kudiwa kwehunyanzvi hwekutarisa midhiya yekutarisa maturusi eakadzama analytics.

Maitiro Akanakisisa eKushanda Kwesocial Media Monitoring

Maturusi ezvekutarisisa midhiya anoongorora pawebhu uye pasocial media zvema brand kutaurwa uye shandisa algorithms kuongorora manzwiro. Zvishandiso izvi zvinopa maficha akadai seyekukwikwidza ongororo, zviziviso zvinogadziriswa, maitiro ekutevera, uye influencer tracking, izvo zvinogona kubatsira mukugadzirisa mukurumbira wemhando uye kuongorora kukwikwidza. Mamwe maitiro akanakisa ekushandisa maturusi aya anosanganisira:

  • Gadzira Mibvunzo Yakakwana: Sanganisira mazita emhando, zviperengo zvisirizvo, mazita ezvigadzirwa, uye mazwi ane chekuita neindasitiri kuti atore akawanda ekutaura. Funga kutevedzera zvinotevera zvikamu uye mienzaniso:
    • Brand Name: YourBrandName, #YourBrandName
    • Mazita Echigadzirwa: ProductOne, #ChigadzirwaTwo
    • Indasitiri Keywords: SaaS, EcoFriendlyPackaging
    • Mazita emakwikwi: CompetitorBrand, #CompetitorProduct
    • Mazita emushandirapamwe/Hashtag: #SummerSale2024, #NewYearNewMe
    • Vanhu Vakakosha: CEO Zita, Influencer Zita
    • Mutengi Feedback: ida YourBrand, hate YourBrand
    • Zviitiko: #IndustryExpo2024, AnnualSummit
  • Shandisa Advanced Monitoring Tools: Isai mari muzvishandiso zvinopa chaiyo-nguva yekutarisisa, ongororo yemanzwiro, uye kusanganisa nemamwe masosi data kuitira kunzwisisa kwakadzama kwenzvimbo dzesocial media.
  • Gara Natsa Monitoring Strategies: Gadziridza mibvunzo yekutsvaga uye marongero ekuti aenderane nemaitiro azvino uye shanduko yemitauro kuti uve nechokwadi chekuunganidza data kwakakodzera uye nenguva.

Kutarisisa kunofanirwa kuitwa nguva nenguva, zvakanaka zuva nezuva, kufambirana nekukurumidza kwesocial media. Izvi zvinosanganisira kumisikidza zviziviso zvichibva pamazwi akakosha uye mazwi ane chekuita nemhando yako. Pamusoro pezvo, kuongororwa kwemanzwiro kwakakosha nekuti kunobatsira kuona kana kutaurwa kwemhando yako kwakanaka, kwakashata, kana kwazvakarerekera, nokudaro zvichigonesa kuita sarudzo ine ruzivo uye kugadzirisa zano.

Inotungamira Social Media Monitoring Platforms

Mapuratifomu akati wandei anomira pachena kune avo epamberi maficha uye marezinesi ekuwana kune social media data:

  • Agorapulse: Inotarisa pakugadzirisa kutarisisa kwesocial media uye kubatanidzwa, ichipa mushandisi-ane hushamwari nzvimbo uye sarudzo dzinoshanda dzekusefa.
  • Awario: Awario chishandiso chekuteerera munharaunda chinopa mhando kuwana kune data rine basa kune bhizinesi ravo: ruzivo rwevatengi vavo, musika, uye vakwikwidzi. 
  • brandmentions: Inopa kutarisisa kwakakura pawebhu uye pasocial mapuratifomu, ichipa chaiyo-nguva zvigadziriso uye ongororo yemanzwiro kune inoshanda mukurumbira mukurumbira manejimendi.
  • BuzzSumo: Inyanzvi mukushambadzira zvemukati uye kutariswa kwesocial media, kubatsira mukutaurwa kwemhando yekutevera uye kupesvedzera kubatana.
  • meltwater: Inobatanidza midhiya yenhau uye yekutarisa nhau, ichipa ruzivo rwakakwana mukuvapo kwechiratidzo uye manzwiro everuzhinji.
  • Kukura Kwemagariro: Chishandiso chinoshandiswa zvakasiyana-siyana chinozivikanwa nekugona kuterera munharaunda uye vashandisi ve boolean, chinogonesa kutarisisa kwakanangwa uye analytics.
  • YouScan: Inoshandiswa AI yekuongorora zvirimo, kuona mazita anotaurwa mumifananidzo nemavhidhiyo kutora zvinogadzirwa nemushandisi uye kuoneka kwemhando.

Imwe neimwe puratifomu inobata kune akasiyana bhizinesi zvinodiwa, kubva kune yakadzama analytics uye chaiyo-nguva yekutarisa kune influencer kubatana uye yekuona yemukati ongororo. Kusarudza chikuva chakakodzera kunoenderana nezvakananga bhizinesi zvinangwa, bhajeti, uye hudzamu hunodiwa hweruzivo.

Sezvo social media iri kuramba ichishanduka, ndozvinoitawo mamiriro ekutarisa social media. Mabhizinesi anofanirwa kugara achimhanya, achichinjika kune shanduko uye kutora akanakisa maitiro ekusimudzira kugona kwakazara kwesocial media ruzivo. Nekusarudza maturusi ekutarisa akakodzera uye mazano, makambani anogona kusimudzira kuvepo kwavo pamhepo, kuita zvine mutsindo nevatengi, uye kuramba vari mberi mumakwikwi emusika wedhijitari.

Kuti uwane kunzwisiswa kwakadzama uye kuenzanisa kwezvishandiso izvi, kuongorora maitiro avo uye mabhenefiti kuchabatsira kugadzirisa nzira chaiyo yezvido zvebhizinesi rako zvakasarudzika.

kuti mabhizimisi anobatsirwa sei nekuteerera kwevanhu
Source: Awario

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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