CMO-on-the-Go: Vashandi veGig Vanogona Sei Kubatsira Dhipatimendi Rako Rekutengesa

Chief Marketing Officer

Ivhareji tenure yeCMO ingori anopfuura makore mana-Iyo ipfupi muC-suite. Sei? Nesimba rekumanikidza kurova mari yezvinangwa, kuneta kuri kuita padhuze kusingadzivisike. Ndipo panopinda basa regig. Kuva CMO-on-the-Go kunobvumira Vatengesi Vakuru kumisikidza yavo yega purogiramu uye kutora izvo chete zvavanoziva zvavanogona kubata, zvichikonzera rakakwira mhando basa uye zvirinani mhedzisiro yepasi mutsara.

Asi, makambani anoenderera mberi nekuita sarudzo dzakakomba pasina rubatsiro rwemaonero eCMO, kunyangwe paine hunyanzvi hwekuwedzera mari yemakambani yavanounza patafura. Ndipo panouya vashandi vepamusoro-gig vashandi kuzotamba. Vanogona kushanda seCMO yemakemikari pane imwe nguva-yenguva, ichichengetedza mhando mutengo wekuhaya CMO uyo angangove aripo kwemakore mashoma mashoma.

Chikamu cheCMO gig chakasiyana nekuva chipangamazano; inosanganisira kusangana neC-suite uye mabhodhi sechikamu chechikwata, nekubatanidzwa kwakadzika mukuita kwemazuva ese. SeCMO iri kutora chikamu muhupfumi hwegig, ndine mabasa anoonesa iwo eiyo yakazara-nguva CMO. Ini ndinotungamira ekushambadzira zvikwata kuzadzisa zvine hungwaru zvibodzwa uye kuudza kune CEO. Ini ndinongoita izvi pane chidimbu. Kufanana nevazhinji vashandi vehupfumi hwegig, ini ndawana mabasa kuburikidza netiweki yekutaurirana yandakagadzira pandakanga ndiri munzira yechinyakare yebasa, kusanganisira kuve chidimbu cheCMO cheAbuelo's, Iyo Cookie department nevamwe.

Nei Vashandi veGig?

Mumwe wemibvunzo inonyanyo bvunzwa ini wandinobvunzwa ndewe: Chii chinounzwa nevashandi vegig kumatare ekushambadzira? Imwe bhenefiti hombe ndeyekuti mushandi wegig anounza zviono zvitsva kana ajoina timu yevashandi venguva refu. Iyi gadziriro inopa yakanakisa yepasirese nyika - "maziso matsva" kubva kune mutsva uye ruzivo rwemasangano kubva kuzere-timu timu.

Maererano ne PayScale, iyo yepakati muhoro yeCMO iri $ 168,700. Makambani mazhinji, anotanga kunyanya, haakwanise kuhaya mumwe munhu pamubhadharo wakazara, asi gig CMO inogona kuunza iwo iwo makore eakaitika uye hutungamiriri pamutengo wakaderera kwazvo. Kana iro rekusingaperi rekushambadzira timu rikaramba muyedzo wekubata gig CMO semunhu wekunze uye ichisanganisira iyo part-timer mune ese akakodzera sarudzo, kambani inowana kuzara kwakazara kweane ruzivo uye akazadzikiswa nyanzvi pasina iyo inorema mutengo tag.

Imwe mukana ndeyekuti gig kurongeka kunogona kubvumidza makambani nevatungamiriri kuti vaedze kutyaira hukama hwese hwechigarire. Nepo vazhinji vevashandi vegig (seni) vachigutsikana zvakakwana kushanda pachibvumirano uye vachikoshesa kuchinjika uye zvakasiyana, vamwe vangangofarira kuuya mubhodhi yakazara nguva yechinzvimbo chakakodzera. Kurongeka kwegig kunotendera mapato ese kuti aongorore izvo vasati vazvipira.

Matipi eCMOs Achitarisa Kuita Shanduko

Kana iwe uri CMO uye uchitanga kunzwa kupiswa, inogona kunge iri nguva yekuongorora kuti ungaunza sei hunyanzvi hwako hwekutengesa kumakambani pachibvumirano. Svikira kune vaimboita navo uye uvazivise kuti unofarira gig basa. Usakanganwa kuisa vatengesi mukushambadzira kwako - ivo vanowanzo kuve nekuona mukati memasangano mazhinji uye vanogona kupa zvinotungamira kana vakuru vabuda zvichikonzera chigaro chakavhurika.

Chimwe chezvipingamupinyi zvepamusoro chakataurwa mumabasa ekushandira ndeichi mari isingatarisirwi. Usati watora kunyura, ita shuwa kuti iwe wagadzirira iyo yemari ebbs uye kuyerera izvo zvinonzwisisika zvinoitika mune yega basa. Ita shuwa kuti iwe wakagadzirira mune zvemari uye nemanzwiro kufambira mberi munguva dzakaonda nguva. Kana nyanzvi yekushambadzira ikapinda muhupfumi hwegig nemaziso akavhurika, inogona kuve hupenyu hunogutsa uye hunogutsa.

Kana masangano agamuchira zvakanakira kubatira vanozvimiririra kushambadza vatungamiriri, hukama hunogona kuve hunobatsira. Gig CMOs dzinogona kupa ruzivo rwutsva, hunyanzvi hwekutengesa uye mhedzisiro kune iyo yepazasi mutsara. Nekudaro, mushandi wegig anokwanisa kuchinjika, basa rinopa mubayiro uye kusaneta zvakanyanya.

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