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CMO-on-the-Go: Vashandi veGig Vanogona Sei Kubatsira Dhipatimendi Rako Rekutengesa

Avhareji yekugara kweCMO inongopfuura makore mana-ipfupi muC-suite. Sei? Nekumanikidza kurova zvibodzwa zvemari, kuneta kuri kuita kunotevera kusingadzivisiki. Ndiko kunouya basa regig. Kuve CMO-on-the-Go inobvumira Vakuru Vatengesi kuti vagadzirise hurongwa hwavo uye vatore chete izvo zvavanoziva kuti vanogona kubata, zvichikonzera basa remhando yepamusoro uye mhedzisiro iri nani yepasi.

Asi, makambani anoenderera mberi nekuita sarudzo dzakakosha pasina rubatsiro rwemaonero eCMO, kunyangwe nehunyanzvi mukukura mari yekambani yavanounza patafura. Ndipo panopinda Executive-level vashandi vegig. Ivo vanogona kushanda seCMO yemabhureki chikamu-nguva, kuchengetedza mhando mutengo wekuhaya CMO uyo angangove aripo kwemakore mashoma mashoma.

A chidimbu CMO gig rakasiyana nekuva consultant; zvinosanganisira kudyidzana neC-suite nemabhodhi sechikamu chechikwata, nekubatanidzwa kwakadzika mumabasa ezuva nezuva. SeCMO inotora chikamu muhupfumi hwegig, ndine mabasa anoratidza iwo eCMO yenguva yakazara. Ini ndinotungamira zvikwata zvekushambadzira kuti zvizadzise zvibodzwa zvehungwaru uye ndinoudza kuna CEO. Ndinoita izvi pachikamu chechikamu. Kufanana nevashandi vazhinji vehupfumi hwegig, ini ndakawana mabasa kuburikidza netiweki yevanobatika vandakagadzira pandakanga ndiri munzira yechinyakare yebasa, kusanganisira kuve chikamu cheCMO cheAbuelo's, Iyo Cookie Dhipatimendi nevamwe.

Nei Vashandi veGig?

Imwe yemibvunzo inowanzo bvunzwa ndeyekuti: Chii chinounzwa nevashandi vegig kumadhipatimendi ekushambadzira? Imwe bhenefiti yakakura ndeyekuti mushandi wegig anopa ruzivo rutsva paanojoinha timu yevashandi venguva refu. Urongwa uhwu hunopa zvakanakisa zvepasirese - "meso matsva" kubva kune mutsva uye ruzivo rwemasangano kubva kuchikwata chenguva yakazara.

Maererano ne PayScale, muhoro wepakati weCMO i$168,700. Makambani mazhinji, ekutanga kunyanya, haakwanise kuhaya munhu pamuhoro iwoyo wenguva yakazara, asi gig CMO inogona kuunza iwo makore akafanana echiitiko uye hutungamiriri nemutengo wakaderera. Kana iyo yekusingaperi timu yekushambadzira ikaramba muedzo wekubata iyo gig CMO sewekunze uye ichisanganisira chikamu-nguva mune zvese zvine chekuita sarudzo, kambani inowana bhenefiti yakazara yeane ruzivo uye akagona nyanzvi pasina iyo yakakwira mutengo tag.

Imwe mukana ndeyekuti kurongeka kwegig kunogona kubvumira makambani nevatungamiriri kuyedza-kutyaira hukama husingagumi. Nepo vazhinji vashandi vegig (senge ini) vakanyatsogutsikana kushanda pachibvumirano uye vachikoshesa kuchinjika uye akasiyana, vamwe vangangonakidzwa vachiuya kubhodhi yakazara-nguva yenzvimbo chaiyo. Kurongeka kwegig kunobvumira mapato ese maviri kuongorora izvo vasati vaita.

Matipi eCMOs Achitarisa Kuita Shanduko

Kana iwe uri CMO uye uchitanga kunzwa kupiswa, inogona kunge iri nguva yekuongorora kuti ungaunza sei hunyanzvi hwako hwekutengesa kumakambani pachibvumirano. Svikira kune vaimboita navo uye uvazivise kuti unofarira gig basa. Usakanganwa kuisa vatengesi mukushambadzira kwako - ivo vanowanzo kuve nekuona mukati memasangano mazhinji uye vanogona kupa zvinotungamira kana vakuru vabuda zvichikonzera chigaro chakavhurika.

Chimwe chezvipingamupinyi zvepamusoro chakataurwa mumabasa ekushandira ndeichi mari isingatarisirwi. Usati watora danho, ita shuwa kuti wakagadzirira kuderera kwemari uye kuyerera kunoitika mukushanda wakasununguka. Ita shuwa kuti wakagadzirira mune zvemari uye mupfungwa kuti ufambire mberi munguva dzakaoma. Kana nyanzvi yekushambadzira ikapinda muhupfumi hwegig nemeso akavhurika, inogona kuve hupenyu hunogutsa uye hune mubairo.

Kana masangano agamuchira zvakanakira kubatira vanozvimiririra kushambadza vatungamiriri, hukama hunogona kuve hunobatsira. Gig CMOs dzinogona kupa ruzivo rwutsva, hunyanzvi hwekutengesa uye mhedzisiro kune iyo yepazasi mutsara. Nekudaro, mushandi wegig anokwanisa kuchinjika, basa rinopa mubayiro uye kusaneta zvakanyanya.

Renae Scott

Anotyairwa brand brand, anokurudzira anovaka timu uye akazara nemutungamiri mukuru ane hunyanzvi hukuru hwekutengesa uye purofiti yemakambani makuru evatengi panguva yemakwikwi akawedzera uye kuderera kwezvehupfumi. Zvakaitika muRestaurant, Fitness, uye Zvakapakatwa Midziyo. Simba rakasimba rehutungamiriri hunyanzvi.

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