Tsika CMS Kuvandudza: 4 Zvemukati manejimendi Maitiro eKufunga 

Sezvo bhizinesi richikura, huwandu hwezvakagadzirwa hunokurawo, hunoda tekinoroji maturusi ekubatsira kubata kuri kuwedzera kwebhizinesi kuoma. Zvisinei,

Chete makumi maviri neshanu muzana emabhizinesi ane tekinoroji chaiyo yekugadzirisa zvirimo mumasangano avo.

Content Marketing Institute, Content Management & Strategy Survey

At Kuchinja, tinotenda kuti kugadzira tsika CMS yakarongedzerwa kune zvinodiwa nebhizinesi uye mafambiro ebasa ndiyo imwe yedzakanakisa nzira dzekugadzirisa dambudziko iri uye optimize manejimendi emukati. Ichi chinyorwa chinobata yazvino tekinoroji maitiro mukutarisira zvemukati, izvo zvinogona kubatsira sangano kugadzira inokwikwidza uye ine simba CMS.

Headless Architecture

50% yemasangano kumaindasitiri ese achiri kushandisa monolithic CMSs. Nekudaro, 35% yemabhizinesi anosarudza nzira isina musoro, uye iyo nhamba inowedzera gore rega rega.

Nyaya, State of Content Management 2022

Kuvaka kusina musoro kunoreva kupatsanurwa pakati pekupedzisira-kumagumo uye kumashure-kumagumo panguva yekuvandudza CMS. A typical isina musoro CMS inomiririra nzvimbo yepakati yekuchengetedza uye kutonga zvemakambani uye midziyo yedhijitari. Masisitimu akadaro kazhinji haana mushandisi wekushandisa nekukasira.

Panzvimbo iyoyo, vanogadzira vanovaka uye vanogadzirisa akaparadzana emukati ekuburitsa machaneli (senge mawebhusaiti kana nharembozha) uye batanidza CMS kwavari kuburikidza. API interfaces. Mukuita, nzira yakadai inopa masangano ane akasiyana mabhenefiti ebhizinesi. Zvinosanganisira:

• Yakakwenenzverwa Content Management -Ne CMS isina musoro, vashandi havachafanire kushandura pakati peakawanda emukati manejimendi masisitimu, imwe neimwe ine chekuita nedhijitari chiteshi. Pane kudaro, vashandi vanogona kugadzirisa uye kugovera zvirimo (sevhisi kana tsananguro yechigadzirwa) kumatanho ese kuburikidza nemuenzaniso wesoftware.
• More Kubudirira Marketing -Ne CMS isina musoro, vasiri-techies vanogona kuita shanduko kumberi kwekupedzisira pasina chikonzero chekubatanidza vanogadzira. Semuenzaniso, vatengesi vanogona kushandisa pre-yakavakwa matemplate kugadzira mapeji matsva ekumhara uye kunyange mawebhusaiti mukati mekudzvanya kushoma. Nenzira iyi, vanogona kukurumidza kuvhura masevhisi matsva uye mitsara yechigadzirwa ivo vachikwanisa kuyedza uye kuyedza mafungidziro matsva nguva nenguva.
• Zvirinani SEO Zvinzvimbo -Kutora isina musoro CMS inosimudzira yesangano SEO. Vashandi vanogona kugadzirisa chimiro chekuratidzira che URLs, kuzvigadzirisa kune zvakasiyana-siyana zvekutsvaga, izvo zvingaguma nepamusoro-soro yekutsvaga. Pamusoro pezvo, zvimiro zvakanyatsokodzera zvemhinduro UI inogona kubatsira kuwedzera kukurumidza kurodha webhusaiti, izvo zvinogona zvakare kugadzirisa SEO mhinduro.
• Yakagadziriswa Yemushandisi Yakaitika (UX) -Iyo isina musoro CMS inobvumira vashandi kuti vatore iyo yekuratidzira layer pasina kukanganisa sevha. Mukuita, iyo CMS inogonesa zvikwata kugadzira uye kugadzirisa chero chinhu pamapeji ewebhu emasangano avo, angave mabhatani, mifananidzo, kana CTAs, uye nekudaro inopa yakanyanya kunangwa uye yakasarudzika mutengi ruzivo.

kushandisa michina

Kutora mashandiro akakodzera mutsika CMS inobvumira mabhizinesi kuti aite otomatiki maitiro uye manyorerwo emukati manejimendi mabasa. 

Chekutanga, vagadziri veCMS vanofanirwa kumepu zvese zvebhizinesi mafambiro anosanganisira kugadzira, kuchengetedza, kuburitsa, uye kuendesa zvirimo. Ipapo vanoita sarudzo vanofanirwa kutsanangura maitirwo ebasa anogona kuvandudzwa neatomatiki (sekuburitsa mapeji matsva ekumhara) uye kuona ayo ane kukosha kwakanyanya kwebhizinesi.

Zvadaro, seimwe yezvisarudzo, vagadziri vanogona kushandisa matekinoroji akadai robotic process automation (RPA) uye kumisikidza otomatiki workflows inoshanda neseti yemitemo yakafanotsanangurwa. Nekuda kweiyo otomatiki yakadai, sangano rinogona kuwedzera zvakanyanya kugadzirwa kwebasa uye kugonesa vashandi kuti vatarise mamwe mabasa ehurongwa.

gore

Zvisinei nemabhenefiti ese echinyakare pane-nzvimbo yekutambira maitiro, senge kutonga kukuru pamusoro pedhijitari zvivakwa, zvinogona kunge zvakadhura uye zvisingaite bhizinesi-yakakura kugadzirwa kwezvinhu. Kunze kwezvo, kana bhizinesi rakachengeta uye nekuita zvakakura zvemukati mavhoriyamu, inofanirwa kutenga yakawanda hardware uye kuchengetedza huwandu huri kukura hwemaseva emuviri.

Kugadzira gadziriso yeCMS yegore inogona kukurumidza kugadzirisa dambudziko iri, sezvo gore richibatsira masangano kukwidza simba rekombuta pane zvinodiwa. Uye zvakare, vanogadzira vanogona kukurumidza kuendesa nyowani yemukati manejimendi mashandiro (kana iyo CMS inopihwa simba ne microservices architecture). Nenzira iyi, gore rinogonesa iyo CMS kukwira yakatwasuka uye yakachinjika, ichibatsira masangano kuona kuti software yavo inoshanduka nebhizinesi.

Artificial Intelligence (AI)

Nhasi, zvakaoma kusaona basa rinoramba richikura reAI uye yakabatana tekinoroji senge muchina kudzidza (ML) kana kushandiswa kwemutauro wechisikigo (NLP).

35% yemasangano akatotora AI, nepo 42% iri kufunga kuishandisa.

IBM Global AI Adoption Index 2022

Iyo tsika CMS inogona kubatsirwa neAI kuita. Chekutanga, iyo CMS yakabatana kune akasiyana dhijitari chiteshi uye nekudaro inounganidza data yevatengi inogona kubatsira kune zvekushambadzira.

Chechipiri, nerubatsiro rweAI, CMS software inogona kuongorora hunhu hwevashandisi uye huwandu hwevanhu uye yozopa vashandi kurudziro yekugadzira zvimwe zvinobata zvemukati. 

Neimwe nzira, ruzivo rwakadai runogona kubatsira kugadzira kushambadzira kwakanangwa kana kuvaka mawebhusaiti ane simba anogadzirisa zvirimo kumushandisi wega wega.

Pakati pezvimwe zvinhu, mukati-akavakwa AI masimba anobvumira iyo CMS kuti ipe zvinhu zvakadai sehungwaru hwekuongorora zvemukati. Saka ikozvino, kana mushambadzi achida kuona kuti toni yemushandirapamwe mutsva unofanana nevateereri, inogona kuongorora mushandirapamwe kuburikidza neCMS. 

Kana iyo CMS ine NLP, inogona kuongorora zvirimo uye kuona mutauro kana chimiro. Ipapo mhinduro inogona kupa mamwe mazwi akakosha (kana izvo zvirimo zvine chekuita nepeji yekumhara) kana kupa kurudziro yekuvandudza mushandirapamwe, nekudaro kuve nechokwadi chekubudirira kwayo.

Final Thoughts 

Mabhizinesi anovavarira kukura, kuwedzera kuvepo kwavo kwedhijitari, uye kumisikidza mitsva yekudyidzana kwevatengi inosungirwa kuburitsa zvimwe zvemukati uye kunetsekana nekuoma kwekutonga kwemukati. Avo vanoda kuramba vachikwikwidza uye vachibudirira muichi bhizinesi chokwadi vanogona kufunga nezvekugadzira tsika CMS, yakarongedzwa mhinduro yekugadzira, kugadzirisa, uye kuburitsa zvirimo.

Kuti tiwedzere kushanda kwetsika yeCMS kuvandudza, tinokurudzira kuti vanoita sarudzo vabvume zvimiro zvekutonga zvemukati vasati vatanga chirongwa. Kuvaka kusina musoro, otomatiki, kutambira gore, uye mu-kuvaka hungwaru hwekugadzira angori mamwe eaya maitiro.