Maitiro Ekukurumidza Kuvhura A Weather-Yakavakirwa Mushandirapamwe Pasina Coding Unyanzvi

Codeless Weather Kushambadzira Weather Weather Campaign

Mushure mekutengesa kweChishanu kweChishanu, kupenga kweKisimusi, uye kutengesa-kweKisimusi tinozviwana tiri mumwaka wekutengesa unotyisa wegore zvekare - kunotonhora, kuchena, kunaya, uye sinou. Vanhu vakagara pamba, pane kungofamba-famba vachipoterera nzvimbo dzekutengesera. 

Chidzidzo che 2010 nenyanzvi mune zveupfumi, Kyle B. Murray, akaburitsa pachena kuti kujekeswa nechiedza chezuva kunogona kuwedzera kudyiwa uye mukana wekushandisa. Saizvozvowo, kana kuine makore uye kuchitonhora, mikana yedu yekushandisa inoderera. Zvakare, munyika zhinji, maresitorendi, mabhawa, uye zvitoro zvakavharwa nekuda kwekurambidzwa nehurumende. Zvese mune zvese, fungidziro haitarisike zvakanyanya kuvimbisa.

Ungaita sei kuti uwedzere kutengesa kwako mumwaka wegrey uye unofinha wegore ra2021? Imwe nzira yakanaka ndeyekuti, pamazuva akashata emamiriro ekunze, kurudzira vateereri vako kuti vatenge neakaenderana neako mameseji. Pakutonhora, mazuva echando, iwe unogona kuvhura emamiriro ekunze-based mushandirapamwe izvo zvinopa kukurudzira kune ako vatengi kuvakurudzira kushandisa yakawanda - chero chinhu kubva kuponi kodhi, kutumira kwemahara, freebie kukadhi rechipo kana kunyangwe mamwe eakavimbika mapoinzi awanikwa mushure mekuisa murayiro. Zvinonzwika zvakakwana, asi sei kunongedza chete avo vatengi vane mamiriro ekunze anosangana nemamwe mamiriro? 

Chii chinonzi Weather Marketing

Kushambadzira kwemamiriro ekunze (zvakare kushambadzira kwemamiriro ekunze-kana kushambadzira kwemamiriro ekunze) ine simba kushambadzira otomatiki iyo inoshandisa chaiyo-nguva dhata mamiriro ekushambadzira uye kushambadzira mameseji ekutengesa anoenderana nemamiriro ekunze emuno.

Zvinogona kuita senge zvakaoma uye zvinodya nguva kuvhura mamiriro ekunze-akavakirwa asi nerombo rakanaka SaaS, API-mhinduro dzekutanga dzinogona kuendesa nekukurumidza nguva-kuenda-kumusika uye yakaderera-bhajeti mhinduro dzemabhizimusi madiki nepakati nepakati. 

Kubatsira mabhizinesi munguva ino yechando, isu, pa Voucherify, Vakagadzirira kesi yekushandisa uye dzidziso yeakaderera-kodhi mamiriro ekushambadzira mushandirapamwe wekurudziro. Takatarisa pazviitiko zvinogona kumisikidzwa mukati memazuva mashoma kuti utenderere uchizvishandisa mwaka uno. Takaita kuyedza uye kumisikidza zvese, zvepasirese uye zvemuno mamiriro ekunze-akavakirwa coupon uye echipo kadhi mushandirapamwe, tichishandisa zvishoma kune isina kodhi, nekushandisa mashanu API-ekutanga mapuratifomu. Iyo set-up yakangotora maawa mashoma, kusanganisira danho redzidziso. Isu taingoda kunyora fomu yepop-up iyo inounganidza maemail uye inogoverana neiyo IP-based geolocation yemushandisi asi kana uine fomu rakadai kunze-kwebhokisi muplatform yako yeCMS, unogona kusvetuka nhanho iyoyo. 

Kuti umise iyo mishandirapamwe, iwe unozoda anotevera mapuratifomu: 

Zvese izvi zvishandiso zvine yemahara muedzo unowanikwa kubva munaNdira 2020, saka unogona kuyedza iyi seti usati waita kune chero kunyoreswa.

Isu takagadzira zviitiko zviviri zvemushandirapamwe- imwe yemakambani emuno uye imwe yemabhizinesi epasirese. Hechino pfupiso chezvaunokwanisa kumisikidza mumaawa mashoma uchishandisa maturusi akambotaurwa uye matanho api aunofanira kuteedzera kumisikidza zvese.

Muenzaniso 1: Berlin Café - Yemunharaunda Mamiriro ekunze Campaign

Uyu mushandirapamwe wekusimudzira wecafe muBerlin. Pakutanga kwemwaka wechando, vashandisi vanowana makodhi maviri ekusimudzira kuburikidza nemeseji yavanogona kushandisa chete kana kuchinaya chando (yekutanga kodhi inoshanda kana tembiricha iri pamusoro -15 ° C, imwe kana tembiricha iri pazasi -15 ° C). Iwo coupon akaremara kana kugoneswa zuva nezuva otomatiki, zvichibva pane mamiriro ekunze eBerlin ayo atinoongorora mazuva ese na7 AM kuburikidza neZapier automation. Iwo coupon anogona kuregererwa kamwe chete pamutengi. 

Heino pfungwa yekusimudzira:

  • Kana kuchinaya chando muBerlin, gonesa -20% yeruzhinji coupon. 
  • Kana kuri kuita sinou uye tembiricha yadonha pazasi -15 ° C muBerlin, gonesa -50% yeruzhinji coupon. 
  • Kana isiri chando, dzima zvese zvinopihwa. 

Uku ndiko kuyerera uko mushandirapamwe waizoshandisa: 

Mamiriro ekunze Anokonzera Campaign - Voucherify, Twilio, Aeris, Zapier

Aya ndiwo matanho aungade kuteedzera kuamisa. 

  1. Tumira chako chigadziko chevatengi kuVoucherify (ita shuwa kuti maprofayera evatengi anosanganisira nzvimbo nenhamba yefoni). 
  2. Vaka chikamu chevatengi vanobva kuBerlin. 
  3. Gadzira maviri akamira ega makodhi e -20% uye -50% ine yakasarudzika kodhi kodhi. 
  4. Goverana makodhi nevatengi kuburikidza neSMS kuburikidza nekubatana kweTwilio. Semuenzaniso meseji inogona kutaridzika seiyi:

mamiriro ekunze akangwarira sms

  • Enda kuZapier uye uvake kubatana neAerisWeather. 
  • Mukati meZapier kuyerera, bvunza AerisWeather kutarisa mamiriro ekunze muBerlin mazuva ese na7 AM. 
  • Gadzira inotevera Zapier kufambiswa kwebasa: 
  • Kana mamiriro ekunze akasangana, Zapier anotumira POST chikumbiro kuVoucherify kuti igone mavhavha.
  • Kana mamiriro ekunze akasasangana, Zapier anotumira POST chikumbiro kuVoucherify kudzima mavhavha. 

Semuenzaniso 2: Global Weather Campaign YeChinhu cheKofi Chitoro - Chirega Icho Chando

Iyi danidziro yemushandirapamwe inoitirwa makambani epasirese ane vashandisi vakapararira munzvimbo dzakasiyana. Nekuyerera uku, unogona kunongedza vashandisi kubva kumaguta akasiyana siyana uye nyika zvichienderana nemamiriro ekunze emamiriro ekunze.

Heino pfungwa yekusimudzira: 

  • Kana kuri kuita sinou, vashandisi vanowana coupon yeiyo yemahara thermos, inodzikinurwa kana odha yavo iri pamusoro pe50 $. 
  • Kana kuri kuita sinou uye tembiricha iri pazasi -15 ° C, vashandisi vanowana 40 $ yechipo kadhi inoshanda kune maodha ari pamusoro pe100 $.

Campaign mitemo:

  • Kununurwa kamwe pamutengi. 
  • Coupon inoshanda mazuva manomwe mushure mekuburitswa.  
  • Kiredhiti kadhi kuvimbika kwenguva yemushandirapamwe (kwatiri, kubva 01/09/2020 kusvika 31/12/2020). 

Rwendo rwevashandisi mumushandirapamwe uyu rwaizotaridzika seizvi: 

Shambadziro (semuenzaniso, Google kana Facebook Ad) inotungamira kune yekumhara peji ine fomu yekuzadza. Mune fomu, mushanyi anofanira kugonesa kugovaniswa kwenzvimbo uye nekuisa yavo email kero kuti vatore chikamu mumamiriro ekunze-based mushandirapamwe.

Chando Chakakonzera Kushambadzira Campaign

Kana mushandisi, mune yavo (browser-yakapihwa) nzvimbo, panguva yekuzadza fomu, ane mamiriro ekunze akataurwa mushandirapamwe, ivo vanowana koponi kana chipo chekadhi, zvichiteerana. 

Chando Chakakonzera Email Kushambadzira Campaign

Iwo coupon kana makadhi echipo anoendeswa kune vanokwanisa vashandisi kuburikidza neBraze email kugovera. Iwo makuponi / echipo makadhi anozogoneswa vachipesana nemitemo yemushandirapamwe (naVoucherify), uye chete vatengi avo maodha avo anogutsa zvakatemerwa nzira dzekutanga ndivo vanokwanisa kudzikinura. 

Izvo zvaizoshanda sei kubva kune tekinoroji maonero?

  1. Mushandisi anouya kune iyo kumhara peji uye vanozadza fomu kuti vagovane yavo email uye geolocation ruzivo kuburikidza browser API
  2. Iyo fomu inotumira iyo data yemutengi kuburikidza newebhu webhu kuZapier: 
  3. Zapier anotumira iyo data kuSegment. 
  4. Chikamu chinotumira iyo data kuBraze uye Voucherify.
  5. Zapier inobvunza AerisWeather nezve mamiriro ekunze emushandisi, zvichienderana neruzivo rwe geolocation. Pane nzira mbiri dzinogona kuteverwa naZapier: 

  • Kana kuri kuita sinou uye tembiricha iri pazasi -15 ° C, saka:
    • Zapier anokumbira Voucherify kuti agadzirise mutengi akagadzirwa kare aine metadata: isCold: true, isSnow: ichokwadi.
    • Iwo makadhi echipo kugoverwa kwemakadhi echipo anozvitangira, anokonzereswa kana mutengi apinda chikamu chakakodzera. Chikamu chichaunganidza vatengi vanosangana maviri metadata zvinodiwa isCold: ichokwadi Uye isSnow: ichokwadi.
  • Kana panzvimbo yemushandisi kuchinaya chando, uye tembiricha iri pamusoro -15 ° C, ipapo: 
    • Zapier anokumbira Voucherify kugadzirisa mutengi nemetadata: isCold: false, isSnow: ichokwadi.
    • Iyo yemahara thermos dhisikaini kodhi yekuparadzira ndeye otomatiki, inokonzereswa kana mutengi apinda akakodzera chikamu. Chikamu chichaunganidza vatengi vanosangana maviri metadata zvinodiwa isCold: false Uye isSnow: ichokwadi.

Heino pfupiso yematanho iwe aunofanira kutora kumisikidza iyi mushandirapamwe: 

  1. Gadzira metadata yevatengi muVoucherify. 
  2. Vaka zvikamu zvevatengi muVoucherify. 
  3. Gadzira mishandirapamwe maviri - akasarudzika makuponi uye makadhi echipo muVoucherify. 
  4. Gadzirira otomatiki kugoverwa neBraze uchishandisa iyo yeCustom Attribute ficha. 
  5. Gadzira peji rekumhara nefomu yekuunganidza ruzivo rwevatengi uye bhatani rekugonesa kugovana kwenzvimbo. (pano ungangoda anovandudza kuti akubatsire kunze kana usina mafomu kunze-kwebhokisi mune yako e-commerce chikuva / CMS).
  6. Gadzira chidimbu chekubatana kuti ubate dhata rinouya kubva mufomu uye riendese kune Braze uye Voucherify.
  7. Enda kuZapier uye gadzira Zap ine AerisWeather, Chikamu, uye Voucherify plug-ins.

Iwe unogona kusununguka kugadzirisa kuyerera kuti usangane neyedu yakasarudzika bhizinesi zvinangwa. Kuyerera pamusoro kuri pamusoro pekusimbisa mamiriro ekunze kana vatengi vachizadza fomu pane peji rekumhara. Iwe unogona kuchinja kuyerera uku kuitira kuti mamiriro ekunze atariswe panguva yekudzikinura zvinokurudzira muchitoro chako. Mune mhando iyi yemushandirapamwe, vese vatengi vaizogashira iyo kupi asi yaizongoshandiswa chete mune yakatsanangurwa mamiriro ekunze. Zviri kwauri kuti kuyerera kunoenderana nezvido zvako zvirinani. 

Kukwidziridzwa kwese kuri zviviri kuri nyore kumisikidza uye kushandisa API-mhinduro dzekutanga dzinopa miedzo yemahara. Unogona kuzvimisikidza wega, kuvhura kwemazuva akati wandei uone mhedzisiro, usati wazvipira kunyoreswa kwakabhadharwa. Kana iwe uchida kumisikidza iyo, iwe unogona kuverenga iyo yakazara giraidhi ine screenshots uye nhanho-nhanho-mirairo kune ese ari maviri mamiriro emushandirapamwe pa Voucherify.io 200 OK magazini.

Iyi mishandirapamwe miviri ingori imwechete yekushandisa kesi yemapuratifomu ataurwa pamusoro. Kune akawanda emamwe, kunze-kwe-kwe-bhokisi kukwidziridzwa iwe kwaunogona kuvaka uchishandisa aya uye / kana mamwe API-ekutanga mapuratifomu. 

Nezve Voucherify.io

Voucherify ndeye API-yekutanga Kukwidziridzwa Management Sisitimu yeDhijitari Matimu iyo inopa masimba kushambadza zvikwata kutanga mamiriro ezvinhu coupon, kutumira, dhisikaundi, kupa, uye kuvimbika mushandirapamwe nekukurumidza.

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